Earned a Project Management Certificate from Kepner Tregoe upon completion of 40 hours of intensive training. Project managed the roll out of the new Bostik web site, a three year phased project as well as other development projects.
Adept at creating valuable and useful content to target specific personas and users at the right time in the right place. By analyzing the user journey, content ideas naturally flow into useful assets that bring value to the intended audience through the marketing funnel.
Before any project, I enact a thorough needs analysis to gather all of the needs and expectations of the stakeholders. Once complete, a clear plan and process emerges with agreed upon goals. Advanced planning enables success for all involved.
I am not a one man band. I strongly believe in collaboration and teamwork. People have certain skills and they should be allowed to grow and use their skills to make a team even more successful.
Getting the right traffic to a site is no accident. I have learned what works and what does not work in regards to SEO. And making adjustments and corrections based of off good data is something that I am well adept at.
Budgeting & cost control are critical to success. I have a proven track record of staying within budget, growing budgets in down economies, and rationalizing spend to get the best return for the money.
Creativity and out-of-the-box thinking are hallmarks on every project I touch. I don't settle for the minimum. When planning, I think big and love generating market changing, new and creative ideas to reach the intended audience.
Adept at Search Engine Marketing using paid channels to target and
re-target specific audiences. Generated paid banners and ads for placement across ad networks and increased conversion rates exponentially.
Experienced at presenting internally and influencing credibly at all levels of the organization, including executive and C-level. Externally, have managed email, web and social channels for increased success in customer interactions.
Northland International University - 2000
Bachelor of Arts, Theology