Scott Fisk 

Experienced and Creative Digital Marketer, Project Manager and Strategist

Driven leader and marketing professional with more than 15 years of experience across many disciplines including project management, website development, SEO, SEM, content creation and marketing communications. Successfully launched 45 country web sites in 21 languages from initiation and planning to delivery and completion, with the realization of increased revenue and market reach. Experienced strategist and influencer who has lead multimillion-dollar corporate websites to substantial results. Provide a 360 degree approach to vendor management, CMS selection and use, budgeting, planning, digital strategy, business development, creativity and customer-centric approach to design.

LinkedIn: www.linkedin.com/in/scottafisk |Mobile: (480) 662-2803 | Email: [email protected]

My Work Experience

InEight, Digital Marketing Manager, Scottsdale, AZ                                                                        Feb 2019 - Present
  • Manage digital projects and digital marketing initiatives for a fast-paced, growing SaaS company. 
  • Orchestrate digital projects for all of InEight's digital properties from inception to completion. 
  • Perform monthly marketing communication maintenance on InEight.com including eight monthly webinars, trade show promotion, technical updates, code releases and new functionality. 
  • Oversee and implement SEO updates and strategic planning for search engine growth.
  • Increased organic visitors over 369% YOY 2018-2019.
  • Increased organic total organic keyword footprint by 62% YOY Jan 2019 to Jan 2020.
  • Increased total keywords in top 20 positions by 73% YOY Jan 2019 to Jan 2020.
  • Provide analytic reporting with insights and data driven road map for site improvements.
  • Manage multiple agencies for web development.
  • Provide strategy and execution of planned digital enhancements.
  • Launched the InEight Blog and manage the direction of content strategy. 

Empire Cat, Digital Marketing Manager, Mesa, AZ                                                                      April 2018 - Feb 2019
  • Directed multiple agencies through the project planning and discovery phases of a new web build.
  • Produced marketing automation to reach a global client base.
  • Strategically planned the future of all empire owned sites. 
  • Collaborated with project managers to plan and produce content for social and other digital channels. 
  • Planned and executed the Empire email campaigns with a proven record of increased engagement. 

Bostik S.A., Digital Strategy Director, Paris, Île-de-France                                       Oct 2014 - April 2018

  • Drove the success of a multimillion-dollar  website and its related projects for a $2.5B manufacturer of adhesives. 
  • Oversaw a global team of 20+ members, collaborating on the corporate strategy and overall alignment of expectations. 
  • Controlled project budgets of up to 2 million dollars and built partnerships with key stakeholders. 
  • Managed the rollout of 45+ country sites in 20+ languages, collaborating with translation agencies, digital agencies and internal project teams.
  • Directed all projects for the new Bostik.com, a triple award winning corporate website.
  • Successfully launched Bostik.com on a tight timeline, while maintaining a million dollar budget. 

Bostik, Inc. Marketing Communications Manager, Wauwatosa, WI                                         Sept 2012 - Oct 2014

  • Directed numerous internal and external teams in developing content marketing strategies and leading SEO optimization for micro-site projects focused on aerospace, automotive, rail, marine, solar, construction, and labeling markets. 
  • Wrote technical white papers to expand the company’s reputation in the scientific market.
  • Introduced the Bostik Blog, a site to share market relevant posts to educate target customers. 
  • Increased sales leads through digital channels 150%. Produced videos reaching over 30,000 direct B2B customers.

Wacker Neuson, Marketing Specialist, Menomonee Falls, WI                                                    Feb 2009 - Aug 2012

  • Devised and implemented strategies to focus on lead generation, fully utilizing social media, website advertisements, landing pages, email content, trade show leads, and organic/paid search results. 
  • Researched potential leads to continuously identity opportunities for revenue growth. 
  • Launched a new line of compact construction equipment for the North American market. 
  • Built an expanded network of new dealers via innovative marketing campaigns targeted to distributors. 

Wacker Neuson, Strategic Account Specialist, Menomonee Falls, WI                                       Mar 2007 - Jan 2009

  • Cultivated and sustained relationships with key accounts, aiding with marketing materials, product literature, trade show assistance, and training programs. 
  • Built ongoing customer relationships to drive sales; maintained high service levels. 
  • Focused on introducing new products into retail stores via customized sales planning strategies. 
  • Managed accounts for Home Depot, Ace Hardware, True value, White Cap, and HD Supply. 

Skills


Project Management

Earned a Project Management Certificate from Kepner Tregoe upon completion of 40 hours of intensive training. Project managed the roll out of the new Bostik web site, a three year phased project as well as other development projects.


Content Development

Adept at creating valuable and useful content to target specific personas and users at the right time in the right place. By analyzing the user journey, content ideas naturally flow into useful assets that bring value to the intended audience through the marketing funnel. 


Analysis & Planning

Before any project, I enact a thorough needs analysis to gather all of the needs and expectations of the stakeholders. Once complete, a clear plan and process emerges with agreed upon goals. Advanced planning enables success for all involved.


Collaboration

I am not a one man band. I strongly believe in collaboration and teamwork. People have certain skills and they should be allowed to grow and use their skills to make a team even more successful. 


SEO & Analytics

Getting the right traffic to a site is no accident. I have learned what works and what does not work in regards to SEO. And making adjustments and corrections based of off good data is something that I am well adept at. 


Budgeting 

Budgeting & cost control are critical to success. I have a proven track record of staying within budget, growing budgets in down economies, and rationalizing spend to get the best return for the money. 


Creativity

Creativity and out-of-the-box thinking are hallmarks on every project I touch. I don't settle for the minimum. When planning, I think big and love generating market changing, new and creative ideas to reach the intended audience.


SEM

Adept at Search Engine Marketing using paid channels to target and 

re-target specific audiences. Generated paid banners and ads for placement across ad networks and increased conversion rates exponentially. 


Communications

Experienced at presenting internally and influencing credibly at all levels of the organization, including executive and C-level. Externally, have managed email, web and social channels for increased success in customer interactions. 

Education

Northland International University - 2000

Bachelor of Arts, Theology

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