Hello Appier team !

My names is Sean Lo. I am currently working at A.S.O(阿瘦皮鞋), the Taiwan's leading shoes-retail brand company. I was recently introduced to your firm via official website and was impressed with both the products and the technology you developed. I'd like to express my interest in the Account Manager position at your firm and have enclosed my resume and background information below.


I have 4 years of experience in conducting digital marketing strategy for both brand and start-up company. I have previously worked as a Co-Founder of CliPIck in 2012. In the position, I was in charge of website marketing and product design. In about 3 months, we succeeded in gaining 300% of website visitors with our marketing campaign, which was designed and executed by my team.I am currently working in A.S.O E-commerce Department, be responsible for marketing via both Online and Offline strategy. Over the past 2 years, I have planned and conducted over 20 marketing campaign in Brand Marketing department and E-commerce department and have been working closely with advertisement agency like ADK、Tron Group and Seesaw. My job is to coordinate with both internal and external parties and provide marketing advices. Moreover, I have more than 3 years of experience in using tools like Google Analytics to analyze campaign performance.


Through the experience working directly with agency and internal teams, I have developed leadership and analytical skills and honed my knowledge of digital marketing. Therefore, I was promoted as the project leader to conduct official website revision project. The first-stage edition of new website is completed in about 3 months. The new version official website have gained 200% user in 1 month with zero-cost marketing.


Given my background and track record in the past, I am confident that I am a strong candidate particularly good fit for the Account Manager position at your firm.I look forward to joining and contributing to Appier. A copy of my resume is enclosed for your reference. I would welcome an opportunity to discuss my qualifications with you and learn more about Appier at your earliest convenience. I can be reached via email at any time.Thank you very much for your time and consideration.


Sincerely,


Sean Lo

The Campaign I participate or Lead...


1. 職人通勤主題鞋宣傳活動 (Lead, plan, design Landing Page and refine it by week) 

2. 2016 挺力氣墊鞋宣傳宣傳 (participate, plan, execute)

3. 2015 母親節-愛的時光旅行微電影宣傳 (participate, plan, execute)

and 20+ more...

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職人通勤鞋宣傳

操作多種廣告工具宣傳活動,使用廣告包含Google Adwords、SRT、Facebook名單型廣告、Facebook Lookalike Audiences
Learn More
suitam (2).png

挺力氣墊鞋宣傳

搭配隋棠復出話題拍攝優雅宣傳廣告,於網路透過OneAd、蘋果日報、Youtube等大型媒體曝光宣傳導流進入官網了解商品特色與細節

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母親節微電影

2015年母親節微電影 - 愛的時光旅行,阿瘦透過微電影方式做宣傳,以感人情節串連陪媽媽外出走走,引導消費者到活動網站上傳照片並領優惠券

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Resume


Sean Lo 羅偉哲

[email protected]
(Mobile) 0963-315996
National Tsing Hua university Master's Degree, Technology Management 

National Cheng Chi university Bachelor's Degree, Economics


Career

Shui-mu international co., Ltd., (阿瘦皮鞋)    Jan 2015 - Present

Digital Marketing & Product/Project Manager

Hiyes international co. ltd, (海悅廣告)            Feb 2014 - Dec 2014

Market Analyst

CliPick                                                           Sep 2012 - Feb 2014

Co-Founder & Product Marketing

Experience as a...

Digital Marketing

- Digital Campaign Execute/Planner

  • Strategize and plan digital marketing campaigns and provide digital advertisement advices.
  • Coordinate with advertisement agency to execute digital marketing plan.
  • Establish and manage campaign material production.
  • Research digital industry trends and outstanding marketing case. 
  • Responsible for content generating, editing, and operate various official accounts such as Facebook, [email protected], Youtube with the goal of boosting the number of followers, brand awareness and user engagement.
Record : Conducted O2O campaign which its' ROI > 20 

 - E-commerce website growth planner
  • Develop E-Commerce strategy to drive the growth of the E-Commerce business and online sales. 
  • Design campaign landing page, conduct A/B test, optimize page by week.
  • Manage, plan, produce and implement digital marketing/advertising campaigns and promotion.
Achievement : Increased website revenue by 400% in 2 months

 - Digital Campaign/Product Analyst
  • Develop measurement strategies for digital marketing strategies/campaigns
  • Analyze campaign performance and make recommendations for optimization 
  • Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data.
  • Perform E-commerce website analytics and conversion optimization consultancies and conduct conversion optimization strategies

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Project Manager

- CliPick.com 
Team:3 engineers、2 designers
  • Develop and evaluate the product strategy and requirements to drive business growth and product evolutions.
  • Build relationships across design and engineering teams to develop and launch products.
  • Understand and analyze user needs, define product success metrics and analyze product performance.
Achievement 1: Increased website visitors by 300%
Achievement 2: Alexa traffic Rank Top 700 (Taiwan district)


- www.aso.com.tw
Team:3 engineers、2 designers
  • Lead the revision project, collect, prioritize and communicate product requirements and managing the release of contents.
  • Coordinate engineer/UI/UX designers to deliver product on time with good quality
  • Define, monitor and react to key product metrics.
  • Review, edit and prioritize bugs and features.
Achievement 1: website visitors increased by 200+%
Achievement 2: Time on site increased by 266%
ASO 阿瘦皮鞋官網