Hello Nogle team !

My names is Sean Lo. I am currently working at A.S.O(阿瘦皮鞋), the Taiwan's leading shoes-retail brand company. I was recently introduced to your firm via 104 Job Bank and was impressed with both the products and the services you developed. I'd like to express my interest in the Account Manager position at your firm and have enclosed my resume and background information below.


I have 4 years of experience in conducting digital marketing strategy for both brand and start-up company. I have previously worked as a Co-Founder of CliPIck in 2012. In the position, I was in charge of website marketing and product design. In about 3 months, we succeeded in gaining 300% of website visitors with our marketing campaign, which was designed and executed by my team.I am currently working in A.S.O E-commerce Department, be responsible for marketing via both Online and Offline strategy. Over the past 2 years, I have planned and conducted over 20 marketing campaign in Brand Marketing department and E-commerce department and have been working closely with advertisement agency like ADK、Tron Group and Seesaw. My job is to coordinate with both internal and external parties and provide marketing advices. Moreover, I have more than 3 years of experience in using tools like Google Analytics to analyze campaign performance.


Through the experience working directly with agency and internal teams, I have developed leadership and analytical skills and honed my knowledge of digital marketing. Therefore, I was promoted as the project leader to conduct official website revision project. The first-stage edition of new website is completed in about 3 months. The new version official website have gained 200% user in 1 month with zero-cost marketing.


Given my background and track record in the past, I am confident that I am a strong candidate particularly good fit for the Account Manager position at your firm.I look forward to joining and contributing to Nogle. A copy of my resume is enclosed for your reference. I would welcome an opportunity to discuss my qualifications with you and learn more about Nogle at your earliest convenience. I can be reached via email at any time.Thank you very much for your time and consideration.


Sincerely,


Sean Lo

Resume


Sean Lo 羅偉哲

[email protected]
(Mobile) 0963-315996
National Tsing Hua university Master's Degree, Technology Management 

National Cheng Chi university Bachelor's Degree, Economics


Career

Shui-mu international co., Ltd., (阿瘦皮鞋)    Jan 2015 - Present

Digital Marketing & Product/Project Manager

Hiyes international co. ltd, (海悅廣告)            Feb 2014 - Dec 2014

Market Analyst

CliPick                                                           Sep 2012 - Feb 2014

Co-Founder & Product Marketing

Experience as a...

Product Manager

- CliPick.com (E-commerce Affiliate marketing Start-up)
Team:3 engineers、2 designers
  • Develop and evaluate the product strategy and requirements to drive business growth and product evolutions.
  • Build relationships across design and engineering teams to develop and launch products.
  • Understand and analyze user needs, define product success metrics and analyze product performance.
Achievement 1: Increased website visitors by 300%
Achievement 2: Alexa traffic Rank Top 700 (Taiwan district)


- www.aso.com.tw
Team:3 engineers、2 designers
  • Lead the revision project, collect, prioritize and communicate product requirements and managing the release of contents.
  • Coordinate engineer/UI/UX designers to deliver product on time with good quality
  • Define, monitor and react to key product metrics.
  • Review, edit and prioritize bugs and features.
Achievement 1: website visitors increased by 200+%
Achievement 2: Time on site increased by 266%
CliPick intro
Digital Marketing

- Digital Campaign Execute/Planner

  • Strategize and plan digital marketing campaigns and provide digital advertisement advices.
  • Coordinate with advertisement agency to execute digital marketing plan.
  • Establish and manage campaign material production.
  • Research digital industry trends and outstanding marketing case. 
  • Responsible for content generating, editing, and operate various official accounts such as Facebook, [email protected], Youtube with the goal of boosting the number of followers, brand awareness and user engagement.
Record : Conducted O2O campaign which its' ROI > 20 

 - E-commerce website growth planner
  • Develop E-Commerce strategy to drive the growth of the E-Commerce business and online sales. 
  • Design campaign landing page, conduct A/B test, optimize page by week.
  • Manage, plan, produce and implement digital marketing/advertising campaigns and promotion.
Achievement : Increased website revenue by 400% in 2 months

 - Digital Campaign/Product Analyst
  • Develop measurement strategies for digital marketing strategies/campaigns
  • Analyze campaign performance and make recommendations for optimization 
  • Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data.
  • Perform E-commerce website analytics and conversion optimization consultancies and conduct conversion optimization strategies

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