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Avatar of the user.
Available for paid companies
Past
Senior Data Analyst @趨勢科技
・
2022 ~ Present
Data Scientist, Data Analyst, Machine Learning Engineer
Within one month
python
R
SQL
Unemployed
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輔仁大學 Fu Jen Catholic University
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統計資訊學系
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Avatar of 廖昱程.
廖昱程
Customer Engineer @iKala 愛卡拉互動媒體股份有限公司
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for treatment before people lying and rec-ord the physiological signals for data analysis. 中原大學, 理學士（BS）, 心理學, 2006 ~ 2008 Technical Skills •Statistical Modeling, Machine Learning(focus on NLP model), EDA and ETL, Feature Engineering. •Python, ELK Stack(Elasticsearch, Logstash, Kibana), Power BI. •Physiological Signal Analysis - GSR, EEG & ERPs, MRI, Heart-rate, Matlab, SPSS. Experience: Deep Learning, JavaScript, HTML, R, Docker, Google Cloud Platform, Azure, AWS. Side Project Data-Driven Urban Flood Warning System, DSP,•Honor: The project was accepted to D4GX 2019 Program Committee as a poster
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Grace Lin
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packaging material. SpeedPark Cycling Store - eBay customer service support and operate 10th, Decst, OctTaichung, Taiwan -Supporting customer service on eBay online and brick and mortar store. -Managing eBay online store, such as listing production, revising price and quality Controlling. -Controlling packaging material -Ordering productions, such as cosmetic, bicycle parts, bicycle accessories, sundry goods etc. 接觸跨境電商已有近10年的時間，電子商務不只是拓展業務的工具，也是現今全球貿易人必備之專業
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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
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Adaptability
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Avatar of 郭文凱.
郭文凱
Digital Marketing \ Business Analysis
Logo of 科技部研究計畫.
科技部研究計畫
・
2021 ~ Present
台灣台中
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Marketing Strategy Planner, Account Executive, Data Analyst
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國立中興大學
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行銷學
Print

郭文凱 | Digital Marketing

大二開始協助家族傳統產業建立自有品牌，並推動數位轉型。過程中憑藉自學能力，精進行銷與數據分析實務，更掌握職場溝通技巧，成功完成多項改革，電商年銷售額提升 3 倍。

Contact : [email protected]

技能

電商數據分析經驗 GA, Fans page, RFM

多益 815 分 ＼ GRE 314 分

SAS, SPSS 實際操作經驗

Google GA, Ads, GTM 證書

文字探勘、爬蟲、網站開發經驗

廣告投放 Google, FB, IG, LinkedIn, Line

   Google Analytics      Google Ads      R      Python      Power BI      SAS      HTML/CSS   

專案

耘麥食品官方網站

商品上架、頁面 SEO 優化、會員管理、食譜更新、GA分析

Sidrlab.net 文字探勘工具

共同開發｜正負文字雲、情緒分析、關聯分析、IPA分析

Innodisk Social Media Report

透過 GA 及後台資料分析編寫社群分析報告給實際操作建議

超商 App 輿情分析

正負文字雲、PCA分析、Perplexity Topic Model、質化分析

工作經歷

數位行銷專員

耘麥食品有限公司  •  六月 2018 - 六月 2022

Responsibilities
- 冷凍水餃市場研究與競品分析
- 架設＆維運企業購物網站
- GA 分析優化擬定 Google & FB 廣告投放策略
- 與 KOC 合作進行口碑行銷 & 團購活動
- 經營社群＆Line OA

Results
- 網站流量一年提升 130%, 電商年銷售額在 6 個月內成長 3 倍
- 社群粉絲半年增加 50%
- B2B market leads 月增加 150 筆

B2b數位行銷實習生

宜鼎國際 Innodisk Corporation  •  七月 2020 - 九月 2020

Responsibilities
- 透過 GA 及後台資料分析編寫社群分析報告給實際操作建議
- 每週與代理商優化全球搜尋廣告-美\墨\澳
- 官網 SEO-協助修訂全站 H1 title
- Facebook, LinkedIn 全球廣告投放＆優化 -美\墨\荷\越\澳
- 協助 Brand Video 拍攝

Team Results
在疫情之下，流量減少 14% 的逆境中，成功提升流量品質，最終轉換年增 7.1%
- Organic Traffic +16%
- Referral Traffic +143% 且有 88% 的訪客來自社群媒體
- Bounce Rate -60.5% & Webpage view +10%

研究助理

科技部研究計畫  •  五月 2021 - Present

Responsibilities
• 優化文字分析工具網站 Sidrlab.net
• 開發文字分析工具- IPA analysis (in R)
• 台中市政府1999語音資料文字分析
• 遠傳客服系統文字分析-關鍵字IPA分析

學歷

國立中興大學

行銷學  •  2017 - 2021

• 行銷資料科學專題－利用文字探勘進行超商 APP 輿情分析
• 商情預測專題－利用預測 LME 現貨銅價
• 消費者行為專題－迪卡儂如何影響消費者購物決策
• 行銷研究專題－與教務中心合作－推廣微型課程之行銷研究
• 迴歸分析專題－利用回歸模型預測台灣15天基準利率

Resume
Profile
Print

郭文凱 | Digital Marketing

大二開始協助家族傳統產業建立自有品牌，並推動數位轉型。過程中憑藉自學能力，精進行銷與數據分析實務，更掌握職場溝通技巧，成功完成多項改革，電商年銷售額提升 3 倍。

Contact : [email protected]

技能

電商數據分析經驗 GA, Fans page, RFM

多益 815 分 ＼ GRE 314 分

SAS, SPSS 實際操作經驗

Google GA, Ads, GTM 證書

文字探勘、爬蟲、網站開發經驗

廣告投放 Google, FB, IG, LinkedIn, Line

   Google Analytics      Google Ads      R      Python      Power BI      SAS      HTML/CSS   

專案

耘麥食品官方網站

商品上架、頁面 SEO 優化、會員管理、食譜更新、GA分析

Sidrlab.net 文字探勘工具

共同開發｜正負文字雲、情緒分析、關聯分析、IPA分析

Innodisk Social Media Report

透過 GA 及後台資料分析編寫社群分析報告給實際操作建議

超商 App 輿情分析

正負文字雲、PCA分析、Perplexity Topic Model、質化分析

工作經歷

數位行銷專員

耘麥食品有限公司  •  六月 2018 - 六月 2022

Responsibilities
- 冷凍水餃市場研究與競品分析
- 架設＆維運企業購物網站
- GA 分析優化擬定 Google & FB 廣告投放策略
- 與 KOC 合作進行口碑行銷 & 團購活動
- 經營社群＆Line OA

Results
- 網站流量一年提升 130%, 電商年銷售額在 6 個月內成長 3 倍
- 社群粉絲半年增加 50%
- B2B market leads 月增加 150 筆

B2b數位行銷實習生

宜鼎國際 Innodisk Corporation  •  七月 2020 - 九月 2020

Responsibilities
- 透過 GA 及後台資料分析編寫社群分析報告給實際操作建議
- 每週與代理商優化全球搜尋廣告-美\墨\澳
- 官網 SEO-協助修訂全站 H1 title
- Facebook, LinkedIn 全球廣告投放＆優化 -美\墨\荷\越\澳
- 協助 Brand Video 拍攝

Team Results
在疫情之下，流量減少 14% 的逆境中，成功提升流量品質，最終轉換年增 7.1%
- Organic Traffic +16%
- Referral Traffic +143% 且有 88% 的訪客來自社群媒體
- Bounce Rate -60.5% & Webpage view +10%

研究助理

科技部研究計畫  •  五月 2021 - Present

Responsibilities
• 優化文字分析工具網站 Sidrlab.net
• 開發文字分析工具- IPA analysis (in R)
• 台中市政府1999語音資料文字分析
• 遠傳客服系統文字分析-關鍵字IPA分析

學歷

國立中興大學

行銷學  •  2017 - 2021

• 行銷資料科學專題－利用文字探勘進行超商 APP 輿情分析
• 商情預測專題－利用預測 LME 現貨銅價
• 消費者行為專題－迪卡儂如何影響消費者購物決策
• 行銷研究專題－與教務中心合作－推廣微型課程之行銷研究
• 迴歸分析專題－利用回歸模型預測台灣15天基準利率