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曾任
後端工程師 & DevOps @創業家兄弟Kuobrothers Corp.
2022 ~ 2024
Senior Backend Engineer | DevOps | SRE
一個月內
AWS
CI/CD Drone
Cloudflare
待业中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
National Taipei University of Technology
資工系
Avatar of 李佳謙.
Avatar of 李佳謙.
曾任
Marketing Manager @幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited
2021 ~ 现在
Marketing Manager
一個月內
李佳謙 CHIEN LI Marketing Manager / BoniO Inc. Marketing Strategy | Customer Growth 負責品牌行銷,規劃產品銷售策略,推動品牌會員成長 熟悉市場、訂閱經濟、平台營運 以終為始策略型思考,帶領團隊有效達到營運目標 工作專長 用戶、營運成長數據指標分析 Operating Data Management ● 產品市場規模及用戶調
WordPress
Google Analytics
Project Management
待业中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
淡江大學
英文學系
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曾任
資深前端工程師 @比房科技
2022 ~ 2024
Frontend developer.
一個月內
Frontend
Backend
Product
待业中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
暨南大學
電機工程
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行銷副理 / KOL Radar 行銷科技事業部 @愛卡拉互動媒體股份有限公司
2021 ~ 现在
品牌專案企劃、網路行銷企劃、數位行銷企劃
一個月內
Google Analytics
Sales & Marketing
Photoshop
就职中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
臺北市立大學
英語教學系
Avatar of 潘揚燊.
Avatar of 潘揚燊.
智慧製造全端開發工程師 @聯華電子股份有限公司
2022 ~ 现在
AI工程師、機器學習工程師、深度學習工程師、影像演算法工程師、資料科學家、Machine Learning Engineer、Deep Learning Engineer、Data Scientist
一個月內
潘揚燊 ㄕㄣ Shen Pan Kaohsiung City,Taiwan •  [email protected] 希望職務:人工智慧、機器視覺應用開發工程師 現任 : 聯華電子 RPA 平台全端開發工程師 您好,我是潘揚燊,目前任職於 聯華電子 , 擔任 智慧製造 全端開發工程師 , 畢業於元智大學工業工程與管理學系研
Python
Qt
Git
就职中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
元智大學
工業工程與管理學系所
Avatar of Patrick Hsu.
Avatar of Patrick Hsu.
Algorithm Research & Development @適着三維科技股份有限公司 TG3D Studio Inc.
2021 ~ 现在
Software Engineer
一個月內
Patrick Hsu AI Research & Development As a seasoned AI engineer with six years of experience, I specialize in computer vision, 3D body model reconstruction, generative AI, and possessing some knowledge in natural language processing (NLP). | New Taipei City, [email protected] Work Experience (6 years) Algorithm Research & Design• TG3D Studio MayPresent A skilled engineer specialized in computer vision and generative AI with experience in developing and training AI models for digital fashion applications. Body AI: Virtual Try On Integrated cutting-edge technologies such as Stable Diffusion, ControlNet, and Prompt Engineering to create a sophisticated system for
Python
AI & Machine Learning
Image Processing
就职中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
國立台灣大學
生物產業機電工程所
Avatar of Jimmy Lu.
Avatar of Jimmy Lu.
曾任
Lead of Country Product Manager @Asus 華碩電腦股份有限公司
2022 ~ 2023
Business Development / Product Manager / Product Marketing/ Strategy Manager
一個月內
Jimmy Lu (呂正彥) Senior Product Manager [Consumer Electronics Expatriate PM/Sales/BD] Entrepreneurship business development & management Leadership flexible & efficient international/cross-functional organizing Target-oriented project lead & SOP consolidation, product lifecycle management Begin with the end in mind Go-to-market execution Taipei, Taiwan < > London, UK https://www.linkedin.com/in/itsjimmy/ [email protected] Work experience Senior Product Manager [Consumer NB & Gaming ] • ASUSTeK Computer Indonesia JulDec 2023 | Jakarta, Indonesia Key responsibilities & Achievements - #business management #business development #team leading #cross-functional organizing
Business Development Project Management
Cross-Functional Project Management
Product Life Cycle Management
待业中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
國立陽明交通大學(National Yang Ming Chiao Tung University)
Bachelor of management , Management of Transportation and Logistics
Avatar of Ryan Po-Hsuan Chang.
Avatar of Ryan Po-Hsuan Chang.
資深全端工程師 @誠諾工程技術股份有限公司
2023 ~ 现在
Front-End / Back-End / Full Stack Web Developer
一個月內
張栢瑄 Ryan Po-Hsuan Chang 已有五年開發經驗,擅長使用Vue + TypeScript 和Laravel 來建構網頁系統,另外也有React 和Python 的開發經驗。喜歡挑戰新事務,不怕踩坑和重構,持續精進自己的技術。 Kaohsiung City, Taiwan https://ryanxuan930.github.io/ [email protected]技能 Frontend Nuxt (Vue 3) Next (React) Pinia TypeScript Tailwind CSS SCSS PrimeVue Next UI Backend
Vue.js
JavaScript
Python
就职中
正在积极求职中
全职 / 我只想远端工作
4 到 6 年
國立中山大學 National Sun Yat-Sen University
人文暨科技跨領域學士學位學程
Avatar of 楊晟.
Avatar of 楊晟.
運維工程師 DevOps @愛盛娛樂科技有限公司
2019 ~ 现在
Java 軟體工程師
一個月內
楊晟 運維工程師 DevOps New Taipei City, Taiwan 喜歡尋找程式碼中更優雅的做法,熱衷找到更高效率、更優雅的解決方案。 喜歡尋找 Solution,討厭遷就 Workaround https://www.cakeresume.com/sam0324sam 工作經歷 運維工程師 DevOps • 愛盛娛樂科技有限公司 七月Present - 全遠端 - (作品集) 使用 Java Quarkus 開發 RESTful API 後
JAVA
JavaScript
MySQL
就职中
正在积极求职中
全职 / 我只想远端工作
4 到 6 年
National Kaohsiung First University of Science and Technology
電腦與通訊工程系
Avatar of Allen Hu.
Avatar of Allen Hu.
Account manager @南亞電路板
2019 ~ 现在
業務/PM/CS
一個月內
胡安德(Allen Hu) 台灣新北市 1. 台灣、中國及美國客戶皆有對接經驗,熟悉內外銷作業及供應鏈運作。 2.負責產品的專案規劃、量產排程及市場銷售資訊分析等。 3.涉及產品終端應用市場包含網通(WiFi、伺服器等)及消費性電子(DTV、gaming等)及車載(ADAS、數
Word
PowerPoint
Excel
就职中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
嘉義大學
企業管理

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职场能力评价定义

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超過一年
Taipei City, Taiwan
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管理经历
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希望获得的职位
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期望的工作地点
远端工作意愿
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主修科系
列印

Rogers (Hou Jen) Tao                                       [email protected] • (+886)960602656 • Taipei, Taiwan 

I am a digital transformation consultant, specializing in digital solution advising, RPA process improvement  using UiPath, Blue Prism, and Microsoft Power Platform, User interviews, and training workshops. Also capable of carrying out international projects single-handedly, taking a leadership role, and managing projects, partners, and clients.

Professional Experience


PwC Business Consulting Service Taiwan Ltd • Senior Consultant  • 2021/03~Now 

  • Project Manager and Leader:
    Plan projects, organize resources, lead and train teammates, design solutions, report to clients, and manage quality to ensure project success. Successfully delivered all 5 projects in time(3 RPA and 2 Power Platform Transformation).
  • Lead RPA Service and Process Improvement Delivering:
    Conduct As-Is Analysis to fully understand the client and design a total solution to meet the strategic objectives. Solutions include RPA processes to improve efficiency, operating model to improve user experience, customized management framework to meet control needs, and Training to enable clients to sustain the value of the solutions, successfully delivered 4 projects.
  • Engagement and Pipeline Management:
    Successfully wined 4 Engagements and managed over 10 pipelines this year by showing professional capability and think from clients' perspectives. Experienced with the full cycle of engagement, Including conducting initial assessments, presenting and adjusting proposals, writing contracts, negotiating terms and prices.
  • Partner and Supplier Cooperation and Relationship Management:
    Build Partnerships with leading(UiPath,...) and digital solution providers(Microsoft, ...) to enable advanced support, reseller rights, co-planned go-to-market plan, and co-delivered pre-sale and post-sale service opportunities. 
  • Support International and strategic projects:
    Supported PwC HK and France over the PoS system global roll-out project of a luxury brand, PwC Germany over APAC Financial process improvement project of leading food delivery platform, and Data team of Strategic Dashboard project of Korea make-up group, industrial 4.0 team of digital-enabled ESG
     improvement project by coordinating global and local, conducting interviews and gap assessment, testing local version system, facilitating knowledge transfer, and engaging project management.
Ernst & Young Business Advisory Service Inc • Consultant • 2018/07~2021/03

  • RPA solution Training Specialist:
    As a qualified training specialist in Great China area, I supported regional RPA training projects. Once I get selected to deliver a Blue Prism training in Beijing single-handedly for an international automobile company. My engagement and performance are highly appreciated, therefore, the client chose us over competitors eventually.
  • RPA solution delivering, COE Establishment, and Project Management:
    Managed 6 men to establish CoE and deploy RPA solutions for a leading consumer electronic device manufacturer to achieve the client's No-Men Factory strategy. The project achieved a 90% automation rate and built a self-sustainable COE. The client is continually expanding the solution to other factories in Great China. 
  • Pre-sale Consulting:
    Engaged in Pre-sale consulting and developed PoC prototype. By demonstrating our professional capabilities, we successfully wined 3 projects, industries including electronic manufacturing, securities, and financial holding. 
  • Developing Bot, Designing Architecture, and Deploy Solutions:
    Developed over 20 bots(Blue Prism) and designed architecture for over 10 projects. Served as knowledge lead, managed partner relationships to strengthen the team's resources, and supported projects across departments.

Education, Academic Performance, and Certification


National Taiwan Normal University • 2013/09~2017/06 • Bachelor of Business Administration • Strategy and Finance
  • GPA: 4.14/4.3 ( or 90.8/100) ;average ranking No.5 out of 49 classmates. 
  • Dean's awards & scholarships in academic and overall performance, two kinds of the award, both two times. 
English: Fluent, TOEIC: 910/990 (listen:495/495, reading 415/495), TOEFL ITP: 573 /677;Chinese: Native
Certification: Blue Prism Developer Certification AD01

Project Experience

Foxconn Interconnect Technology • A leading consumer electronic device manufacturer in theworld• 2019/03~2019/07

RPA Tool: Blue Prism. Other Tools involved: C#, Excel Macro. 

Role: Developer, Trainer, Architect, Technical Consultant, Process Analyst, Solution Designer, Field Leader, Account Manager. Foxconn wants to automate their office, as part of their Digital strategy. We developed more than 15 bots and multiple supporting objects to automated processes across R&D, HR, Production Planning, and Management using Blue Prism(some customized C# code within code stage and Excel Macro), achieved 90% of automation rate in the first wave with a Factory in Wuhan. During the project, I managed 6 men, cross-nation joint team to assist managers in Taipei and Shanghai to manage the project remotely. I also enabled over 40 trainees with RPA knowledge, helped to establish CoE, and provided after-sales service until June 2020. Based on the results, he client is expanding RPA solution to other factories in Great China.

Daimler/Mercedes-Benz • An international automobile company • 2019/07~2019/08

RPA Tool: Blue Prism Role: Trainer, Architect, Technical Consultant Account Manager. 

Mercedes-Benz has implemented RPA solution and they needed someone with Blue Prism platform expertise but also presentable to train and coach their team to manage this digital workforce. I traveled to Beijing to deliver the training service single-handedly. I also manage client engagement on behalf of the manager. After the service, the client have compared EY's service to other competitors, and recognized we provide a better service, therefore, continue to work with us.

Fubon Financial Holding • A leading Financial Service Company in Taiwan • 2020/07~2020/08

RPA Tool: Blue Prism. Other Tools involved: Excel Macro. 

Role: Developer, Trainer, Architect, Technical Consultant. 

Fubon was conducting an RPA pilot project. We were to deliver 4 automated processes(financial and accounting related), 1 training course, process inventory analysis and BPR. I delivered a course training, developed multiple RPA solutions (using Blue Prism and Excel Macro), and assisted the project team(cross-department joint team) with client engagement and knowledge-sharing. Achieved an average 85% of time-saving and other departments of the client has also approached us for expanding RPA solution to their departments.

SKI Insurance • A Insurance Company in Taiwan • 2021/05~Now

RPA Tool: UiPath. Other Tools involved: Python. 

Role: Developer, Trainer, Architect, Technical Consultant. 

SKI Insurance has multiple process regarding Bands wants to be automated, and their users value user experience, want fullyautomation and have multiple exceptions cases. I have developed more then 10 processes within 2 months and continuallydeveloping now. Designed a user friendly interaction mechanism to meet both users and IT's user experience needs. And usingpython and image comparison solution of team effort to achieve fully automation. Acbel

Acbel Polytech • A Manufacturer of power supplier and Partner of IBM • 2020/08~2021/01

RPA Tool: Blue Prism. Other Tools involved: C#, Excel Macro. 

Role: Developer, Process Analyst, Solution Designer, Technical Consultant. 

Acbel wants to build its automation and BPR capabilities. EY presents a whole journey training methodology to enable Aabel. In this case, I developed the PoC to acquire the project initially and two processes, and supported client training,project management, entry-members training, developed solution maintenance, and new solution go-production process.When the project was still ongoing , the client dim our service is important and have scheduled a second phase with us.

Carrefour • A Global Retailing Group • 2019/12~2020/03

RPA Tool: Uipath. Role: Developer. 

Carrefour was continually looking for ways to improve process efficiency in finance operations, particularly to reduce cost.Therefore, we helped to develop RPA solution using Uipath and implemented it for the client. I mainly focused on Financial and Accounting related processes, and developed 3 processes during the projects. In the end, the solution reduced 70% of labor usage of the department.

PCA Life Assurance • An International Assurance Group • 2019/7~2019/12

RPA Tool: Blue Prism. Role: Developer. 

PCA Life Assurance have a global policy that every region must conduct digital transformation. EY provided RPA solution to facilitate investment management, global policy compliancy, and asset pricing. In this project, we work with colleagues from India, Hong Kong, and Singapore. And I in charged of developing an complicated process to re-evaluate the current asset value every day.

Leadership Experience


National Taiwan Normal University Magic Club • Vice president • 2015/06~2016/06

  • Led 6 officials to co-manage the club, ran recruiting by introducing customer center approaches, which Increased new-joined members by 100% more than last year, and managed PR, which build a mutually beneficial partnership with more than 10 clubs. 
  • Organized a new marketing approach. Increased online stickness and audiences of annual performance by 50% more than last year. 
  • Negotiated with the university administration by unifying other clubs to propose a collective request to increase bargaining power, by doing so, our club successfully protect our rights and prevent us from a potential crisis. 
  • Engaged potential business cases, bargained about price, designed service content, and organized 3~5 people to form the task team to fitful contracts. Successfully conducted more than 10 cases, includes performances and teaching packages.

Internship Experience


Wiskey Captial International Investment Limited (Venture capital) • Intern of Business Analyst,2017/05~2018/02 

  • Analyzed potential market share, competitive advantage, value extension, financial projection, and strategy to evaluate business potential, presented 4 reports, which were taken as research data for investment decision. 
  •  My performance was appreciated by the manager, and I gained additional opportunity to serve as a portfolio project leader to led 2 teammates to develop a Persona framework to get business intel.
简历
个人档案

Rogers (Hou Jen) Tao                                       [email protected] • (+886)960602656 • Taipei, Taiwan 

I am a digital transformation consultant, specializing in digital solution advising, RPA process improvement  using UiPath, Blue Prism, and Microsoft Power Platform, User interviews, and training workshops. Also capable of carrying out international projects single-handedly, taking a leadership role, and managing projects, partners, and clients.

Professional Experience


PwC Business Consulting Service Taiwan Ltd • Senior Consultant  • 2021/03~Now 

  • Project Manager and Leader:
    Plan projects, organize resources, lead and train teammates, design solutions, report to clients, and manage quality to ensure project success. Successfully delivered all 5 projects in time(3 RPA and 2 Power Platform Transformation).
  • Lead RPA Service and Process Improvement Delivering:
    Conduct As-Is Analysis to fully understand the client and design a total solution to meet the strategic objectives. Solutions include RPA processes to improve efficiency, operating model to improve user experience, customized management framework to meet control needs, and Training to enable clients to sustain the value of the solutions, successfully delivered 4 projects.
  • Engagement and Pipeline Management:
    Successfully wined 4 Engagements and managed over 10 pipelines this year by showing professional capability and think from clients' perspectives. Experienced with the full cycle of engagement, Including conducting initial assessments, presenting and adjusting proposals, writing contracts, negotiating terms and prices.
  • Partner and Supplier Cooperation and Relationship Management:
    Build Partnerships with leading(UiPath,...) and digital solution providers(Microsoft, ...) to enable advanced support, reseller rights, co-planned go-to-market plan, and co-delivered pre-sale and post-sale service opportunities. 
  • Support International and strategic projects:
    Supported PwC HK and France over the PoS system global roll-out project of a luxury brand, PwC Germany over APAC Financial process improvement project of leading food delivery platform, and Data team of Strategic Dashboard project of Korea make-up group, industrial 4.0 team of digital-enabled ESG
     improvement project by coordinating global and local, conducting interviews and gap assessment, testing local version system, facilitating knowledge transfer, and engaging project management.
Ernst & Young Business Advisory Service Inc • Consultant • 2018/07~2021/03

  • RPA solution Training Specialist:
    As a qualified training specialist in Great China area, I supported regional RPA training projects. Once I get selected to deliver a Blue Prism training in Beijing single-handedly for an international automobile company. My engagement and performance are highly appreciated, therefore, the client chose us over competitors eventually.
  • RPA solution delivering, COE Establishment, and Project Management:
    Managed 6 men to establish CoE and deploy RPA solutions for a leading consumer electronic device manufacturer to achieve the client's No-Men Factory strategy. The project achieved a 90% automation rate and built a self-sustainable COE. The client is continually expanding the solution to other factories in Great China. 
  • Pre-sale Consulting:
    Engaged in Pre-sale consulting and developed PoC prototype. By demonstrating our professional capabilities, we successfully wined 3 projects, industries including electronic manufacturing, securities, and financial holding. 
  • Developing Bot, Designing Architecture, and Deploy Solutions:
    Developed over 20 bots(Blue Prism) and designed architecture for over 10 projects. Served as knowledge lead, managed partner relationships to strengthen the team's resources, and supported projects across departments.

Education, Academic Performance, and Certification


National Taiwan Normal University • 2013/09~2017/06 • Bachelor of Business Administration • Strategy and Finance
  • GPA: 4.14/4.3 ( or 90.8/100) ;average ranking No.5 out of 49 classmates. 
  • Dean's awards & scholarships in academic and overall performance, two kinds of the award, both two times. 
English: Fluent, TOEIC: 910/990 (listen:495/495, reading 415/495), TOEFL ITP: 573 /677;Chinese: Native
Certification: Blue Prism Developer Certification AD01

Project Experience

Foxconn Interconnect Technology • A leading consumer electronic device manufacturer in theworld• 2019/03~2019/07

RPA Tool: Blue Prism. Other Tools involved: C#, Excel Macro. 

Role: Developer, Trainer, Architect, Technical Consultant, Process Analyst, Solution Designer, Field Leader, Account Manager. Foxconn wants to automate their office, as part of their Digital strategy. We developed more than 15 bots and multiple supporting objects to automated processes across R&D, HR, Production Planning, and Management using Blue Prism(some customized C# code within code stage and Excel Macro), achieved 90% of automation rate in the first wave with a Factory in Wuhan. During the project, I managed 6 men, cross-nation joint team to assist managers in Taipei and Shanghai to manage the project remotely. I also enabled over 40 trainees with RPA knowledge, helped to establish CoE, and provided after-sales service until June 2020. Based on the results, he client is expanding RPA solution to other factories in Great China.

Daimler/Mercedes-Benz • An international automobile company • 2019/07~2019/08

RPA Tool: Blue Prism Role: Trainer, Architect, Technical Consultant Account Manager. 

Mercedes-Benz has implemented RPA solution and they needed someone with Blue Prism platform expertise but also presentable to train and coach their team to manage this digital workforce. I traveled to Beijing to deliver the training service single-handedly. I also manage client engagement on behalf of the manager. After the service, the client have compared EY's service to other competitors, and recognized we provide a better service, therefore, continue to work with us.

Fubon Financial Holding • A leading Financial Service Company in Taiwan • 2020/07~2020/08

RPA Tool: Blue Prism. Other Tools involved: Excel Macro. 

Role: Developer, Trainer, Architect, Technical Consultant. 

Fubon was conducting an RPA pilot project. We were to deliver 4 automated processes(financial and accounting related), 1 training course, process inventory analysis and BPR. I delivered a course training, developed multiple RPA solutions (using Blue Prism and Excel Macro), and assisted the project team(cross-department joint team) with client engagement and knowledge-sharing. Achieved an average 85% of time-saving and other departments of the client has also approached us for expanding RPA solution to their departments.

SKI Insurance • A Insurance Company in Taiwan • 2021/05~Now

RPA Tool: UiPath. Other Tools involved: Python. 

Role: Developer, Trainer, Architect, Technical Consultant. 

SKI Insurance has multiple process regarding Bands wants to be automated, and their users value user experience, want fullyautomation and have multiple exceptions cases. I have developed more then 10 processes within 2 months and continuallydeveloping now. Designed a user friendly interaction mechanism to meet both users and IT's user experience needs. And usingpython and image comparison solution of team effort to achieve fully automation. Acbel

Acbel Polytech • A Manufacturer of power supplier and Partner of IBM • 2020/08~2021/01

RPA Tool: Blue Prism. Other Tools involved: C#, Excel Macro. 

Role: Developer, Process Analyst, Solution Designer, Technical Consultant. 

Acbel wants to build its automation and BPR capabilities. EY presents a whole journey training methodology to enable Aabel. In this case, I developed the PoC to acquire the project initially and two processes, and supported client training,project management, entry-members training, developed solution maintenance, and new solution go-production process.When the project was still ongoing , the client dim our service is important and have scheduled a second phase with us.

Carrefour • A Global Retailing Group • 2019/12~2020/03

RPA Tool: Uipath. Role: Developer. 

Carrefour was continually looking for ways to improve process efficiency in finance operations, particularly to reduce cost.Therefore, we helped to develop RPA solution using Uipath and implemented it for the client. I mainly focused on Financial and Accounting related processes, and developed 3 processes during the projects. In the end, the solution reduced 70% of labor usage of the department.

PCA Life Assurance • An International Assurance Group • 2019/7~2019/12

RPA Tool: Blue Prism. Role: Developer. 

PCA Life Assurance have a global policy that every region must conduct digital transformation. EY provided RPA solution to facilitate investment management, global policy compliancy, and asset pricing. In this project, we work with colleagues from India, Hong Kong, and Singapore. And I in charged of developing an complicated process to re-evaluate the current asset value every day.

Leadership Experience


National Taiwan Normal University Magic Club • Vice president • 2015/06~2016/06

  • Led 6 officials to co-manage the club, ran recruiting by introducing customer center approaches, which Increased new-joined members by 100% more than last year, and managed PR, which build a mutually beneficial partnership with more than 10 clubs. 
  • Organized a new marketing approach. Increased online stickness and audiences of annual performance by 50% more than last year. 
  • Negotiated with the university administration by unifying other clubs to propose a collective request to increase bargaining power, by doing so, our club successfully protect our rights and prevent us from a potential crisis. 
  • Engaged potential business cases, bargained about price, designed service content, and organized 3~5 people to form the task team to fitful contracts. Successfully conducted more than 10 cases, includes performances and teaching packages.

Internship Experience


Wiskey Captial International Investment Limited (Venture capital) • Intern of Business Analyst,2017/05~2018/02 

  • Analyzed potential market share, competitive advantage, value extension, financial projection, and strategy to evaluate business potential, presented 4 reports, which were taken as research data for investment decision. 
  •  My performance was appreciated by the manager, and I gained additional opportunity to serve as a portfolio project leader to led 2 teammates to develop a Persona framework to get business intel.