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Definition of Reputation Credits
Abraham Rafael (李偉雄)
Abraham is an experienced digital marketing professional with an MBA focused on digital marketing and business analytics from Providence University's (靜宜大學) School of Business Administration. As the previous president of the Indonesia Student Body in Providence, his expertise includes leading ATL marketing strategies, including UI/UX website development, SEO/SEM, data analytics, design graphics, and a managerial role. He has experience in the technology and FMCG industries, including with the rapidly growing Figma and Tableau. Fast-paced work environments are what keep him the most excited!
Taichung City, Taiwan
Competitions, Projects & Awards
1st winner Business Plan Competition
The theme of the competition, "Inviting the Indonesian Diaspora to Contribute to the Nation in Global Society Through the Creation of a Business", was chosen to encourage Indonesian students in Taiwan to make use of Indonesian elements that solve existing problems.
1st Class Honor (Best 5)
Graduating with a 2-year diploma in "Digital Media, Web Design, and E-Commerce" at 靜宜大學 Providence University, Taiwan, I came out with a distinction score of grade 4.0 out of 4.3. Proficient in executing design ideas, UI/UX analysis, conducting above-the-line marketing, and collaborating with the management within the field.
Localization in Vietnam
• Communicating on various marketing-related projects in Mattermost and Notion.
• UI planning and design using FIGMA.
• Redesigning elements and translation for localization.
• Conducting SEO and market research.
Activities in bachelor's degree in Indonesia
As the 2nd winner of the marketing plan competition held by HP Indonesia, I was rewarded with a 75% scholarship to study at Bunda Mulia University. To maintain the scholarship, it requires a minimum score of 80 in every subject. Besides my academics, in 2015-2016 I was elected as the president of the marketing student body in my major. I also actively attend a lot of marketing and management competitions and won some of them.
This is one of the video projects that I've directed for the Calligraphy class at 靜宜大學 推廣教育處. With the support of my video team, we created the first commercial video during our studies in my Associate degree in Digital Media and E-commerce class.
Work Experience
Amazon Global Inventory and Shipping Specialist (Part-time)
SoundBot (USA) • November 2022 - Now
• Manage and monitor deliveries, shipments, and logistical arrangements down to each individual product.
• Delivery timeline tracking and reporting
• Inventory movement tracking
• Create and maintain the product detail pages for Amazon marketplaces.
• Shipment invoice checking and managing product compliance for each global country
• Develop business relationships with vendors, carriers, and 3PL warehouses.
• Report on inventory levels, supply chain progress, and procedural efficiency.
Assistant Lead Researcher Data (Freelance)
Qroad Inc. (Korea) • September 2023 - November 2023
In collaboration with our lead researcher, I contribute significantly to the development and execution of a robust research strategy. My responsibilities span across game UX research, market analysis, and data interpretation, as well as playing a key role in mentoring a talented team of researchers. My role is also to understand player behaviors and ensure that valuable insights seamlessly integrate into our game development process 🚀
Global Marketing Intern
VIVERSE 宏願數位股份有限公司 (Taiwan) • July 2022 - July 2023
• Administrator of the Viveport Social Media platform
• Owner of the social media flash campaign "VP Memes Challenges"
• Website Management (Wix)
• Content creation by using FIGMA
• Market Research
• web3 metaverse world creator
• AI Art Designer
Education Program Assistant
Ministry of Education, ROC (Taiwan) • June 2022 – January 2023
• Assisting in the development of bilingual teaching materials for primary and secondary teachers in central Taiwan
• Provide technical (computer) assistance to students and trainers
Digital Account Executives
Ringier Trade Media Ltd (Taiwan) • March 2022 - May 2022
• Organize business match-making arrangements for interested clients within the Southeast Asia region
• Responsible for data listing, file data skimming (cleaning, organizing, and analyzing)
• Communication by answering essential inquiries from stakeholders
• Initiate international phone calls to foreign executives to promote our events.
Digital Marketing Intern
MercTrans (Vietnam) • September 2021 - January 2022
• Collaborating in various marketing-related projects with Digital Marketing teams and related teams by using Mattermost
• UI planning and design by utilizing FIGMA
• Redesigning elements for localization
• Conducting market research
Junior Graphic Designer
Providence University (Taiwan) • April 2020 - July 2021
• GMBA Catalogue Brochure
• Graduation Project
• 海青班 promotional video
• 海青班 class t-shirt design
• 40期海清班 catalog brochure
General Manager
PT. Tri Tunggal Esa (Indonesia) • February 2017 - February 2019
• Manage the business circulation through all the division
• Maintain the relationship with the main customer
• Recruiting a new employee
• Develop a work strategy for each division
• Conduct market research
• Develop and implement new marketing ideas
• Execute import activities
• Evaluate employee
• Responsible for reporting all company activities to Director
Assistant Brand Manager
PT. GabaG Indonesia • April 2016 - October 2016
• Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters
• Manage and execute ATL marketing
• Managing Company website and E-commerce
• Develop a new marketing strategy in the digital sector
• Conduct market research
• Assist manager to do marketing and promotional
Education
Providence University 靜宜大學
Master of Business Administration • 2021 - 2023
Activities and Societies: Teaching Assistant, President of the Student Association, Sustainability Research Team, soccer club, Business Plan Competition Team
- The Founder and president of the Indonesia Student Association inside the university
- A sustainable research team (Food waste in household living research topic) funded by the Ministry of Science and Technology in Taiwan (MOST)
- 1st Winner of PitchIt! Business Plan Competition held by Perpita
Providence University 靜宜大學
Diploma of Digital Media and Web Design • 2019 - 2020
Activities and Societies: Teaching Assistant, Student Association, Sustainability Team Competition, Freelancer, Piano Club
- "Cummlaude" (very satisfied) GPA: 4,00 out of 4,30 (甲等）. Top 5
- Rank 1 in the first semester of study (2019), Rank 3 in the following semester until the end of the study
- Participating in two competitions regarding sustainable energy management (Hult Prize and Taiwan in my eyes, 120 h)
- Participating at TEDxProvidence University (UPRISING) 2020
Bunda Mulia University
Bachelor of Digital Marketing • 2012 - 2017
Activities and Societies: President of the Executive Board, Business Case Competition Team, Business Plan Competition Team, Management Seminar, National Liaison Officers, SPSS Training Participant
- High Merit (very satisfied) GPA: 3,33 out of 4,00. Top 10
- 4 year 85% Tuition and Misc. fee Scholarships Grants by maintaining GPA each semester
Soft Skills
- Adaptability
- Leadership
- Project Planning
- Time Management Skills
- Efficient Management
- Communication Skills
Languages
- Indonesian — Native or Bilingual
- English — Professional
- Chinese — Intermediate
Skills
Design Tools
Illustrator Photoshop InDesign Figma Notion
Tech Stack
Microsoft Office Google Data Python WordPress & Wix Tableau
Certification
Oct. 2018
Wharton Online Alumni (MBA micro-master class)
Jun. 2022
Michigan University Online
(Python for Everybody Specialization)
Jul. 2022
Google Data Analytics
Abraham Rafael (李偉雄)
Abraham is an experienced digital marketing professional with an MBA focused on digital marketing and business analytics from Providence University's (靜宜大學) School of Business Administration. As the previous president of the Indonesia Student Body in Providence, his expertise includes leading ATL marketing strategies, including UI/UX website development, SEO/SEM, data analytics, design graphics, and a managerial role. He has experience in the technology and FMCG industries, including with the rapidly growing Figma and Tableau. Fast-paced work environments are what keep him the most excited!
Taichung City, Taiwan
Competitions, Projects & Awards
1st winner Business Plan Competition
The theme of the competition, "Inviting the Indonesian Diaspora to Contribute to the Nation in Global Society Through the Creation of a Business", was chosen to encourage Indonesian students in Taiwan to make use of Indonesian elements that solve existing problems.
1st Class Honor (Best 5)
Graduating with a 2-year diploma in "Digital Media, Web Design, and E-Commerce" at 靜宜大學 Providence University, Taiwan, I came out with a distinction score of grade 4.0 out of 4.3. Proficient in executing design ideas, UI/UX analysis, conducting above-the-line marketing, and collaborating with the management within the field.
Localization in Vietnam
• Communicating on various marketing-related projects in Mattermost and Notion.
• UI planning and design using FIGMA.
• Redesigning elements and translation for localization.
• Conducting SEO and market research.
Activities in bachelor's degree in Indonesia
As the 2nd winner of the marketing plan competition held by HP Indonesia, I was rewarded with a 75% scholarship to study at Bunda Mulia University. To maintain the scholarship, it requires a minimum score of 80 in every subject. Besides my academics, in 2015-2016 I was elected as the president of the marketing student body in my major. I also actively attend a lot of marketing and management competitions and won some of them.
This is one of the video projects that I've directed for the Calligraphy class at 靜宜大學 推廣教育處. With the support of my video team, we created the first commercial video during our studies in my Associate degree in Digital Media and E-commerce class.
Work Experience
Amazon Global Inventory and Shipping Specialist (Part-time)
SoundBot (USA) • November 2022 - Now
• Manage and monitor deliveries, shipments, and logistical arrangements down to each individual product.
• Delivery timeline tracking and reporting
• Inventory movement tracking
• Create and maintain the product detail pages for Amazon marketplaces.
• Shipment invoice checking and managing product compliance for each global country
• Develop business relationships with vendors, carriers, and 3PL warehouses.
• Report on inventory levels, supply chain progress, and procedural efficiency.
Assistant Lead Researcher Data (Freelance)
Qroad Inc. (Korea) • September 2023 - November 2023
In collaboration with our lead researcher, I contribute significantly to the development and execution of a robust research strategy. My responsibilities span across game UX research, market analysis, and data interpretation, as well as playing a key role in mentoring a talented team of researchers. My role is also to understand player behaviors and ensure that valuable insights seamlessly integrate into our game development process 🚀
Global Marketing Intern
VIVERSE 宏願數位股份有限公司 (Taiwan) • July 2022 - July 2023
• Administrator of the Viveport Social Media platform
• Owner of the social media flash campaign "VP Memes Challenges"
• Website Management (Wix)
• Content creation by using FIGMA
• Market Research
• web3 metaverse world creator
• AI Art Designer
Education Program Assistant
Ministry of Education, ROC (Taiwan) • June 2022 – January 2023
• Assisting in the development of bilingual teaching materials for primary and secondary teachers in central Taiwan
• Provide technical (computer) assistance to students and trainers
Digital Account Executives
Ringier Trade Media Ltd (Taiwan) • March 2022 - May 2022
• Organize business match-making arrangements for interested clients within the Southeast Asia region
• Responsible for data listing, file data skimming (cleaning, organizing, and analyzing)
• Communication by answering essential inquiries from stakeholders
• Initiate international phone calls to foreign executives to promote our events.
Digital Marketing Intern
MercTrans (Vietnam) • September 2021 - January 2022
• Collaborating in various marketing-related projects with Digital Marketing teams and related teams by using Mattermost
• UI planning and design by utilizing FIGMA
• Redesigning elements for localization
• Conducting market research
Junior Graphic Designer
Providence University (Taiwan) • April 2020 - July 2021
• GMBA Catalogue Brochure
• Graduation Project
• 海青班 promotional video
• 海青班 class t-shirt design
• 40期海清班 catalog brochure
General Manager
PT. Tri Tunggal Esa (Indonesia) • February 2017 - February 2019
• Manage the business circulation through all the division
• Maintain the relationship with the main customer
• Recruiting a new employee
• Develop a work strategy for each division
• Conduct market research
• Develop and implement new marketing ideas
• Execute import activities
• Evaluate employee
• Responsible for reporting all company activities to Director
Assistant Brand Manager
PT. GabaG Indonesia • April 2016 - October 2016
• Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters
• Manage and execute ATL marketing
• Managing Company website and E-commerce
• Develop a new marketing strategy in the digital sector
• Conduct market research
• Assist manager to do marketing and promotional
Education
Providence University 靜宜大學
Master of Business Administration • 2021 - 2023
Activities and Societies: Teaching Assistant, President of the Student Association, Sustainability Research Team, soccer club, Business Plan Competition Team
- The Founder and president of the Indonesia Student Association inside the university
- A sustainable research team (Food waste in household living research topic) funded by the Ministry of Science and Technology in Taiwan (MOST)
- 1st Winner of PitchIt! Business Plan Competition held by Perpita
Providence University 靜宜大學
Diploma of Digital Media and Web Design • 2019 - 2020
Activities and Societies: Teaching Assistant, Student Association, Sustainability Team Competition, Freelancer, Piano Club
- "Cummlaude" (very satisfied) GPA: 4,00 out of 4,30 (甲等）. Top 5
- Rank 1 in the first semester of study (2019), Rank 3 in the following semester until the end of the study
- Participating in two competitions regarding sustainable energy management (Hult Prize and Taiwan in my eyes, 120 h)
- Participating at TEDxProvidence University (UPRISING) 2020
Bunda Mulia University
Bachelor of Digital Marketing • 2012 - 2017
Activities and Societies: President of the Executive Board, Business Case Competition Team, Business Plan Competition Team, Management Seminar, National Liaison Officers, SPSS Training Participant
- High Merit (very satisfied) GPA: 3,33 out of 4,00. Top 10
- 4 year 85% Tuition and Misc. fee Scholarships Grants by maintaining GPA each semester
Soft Skills
- Adaptability
- Leadership
- Project Planning
- Time Management Skills
- Efficient Management
- Communication Skills
Languages
- Indonesian — Native or Bilingual
- English — Professional
- Chinese — Intermediate
Skills
Design Tools
Illustrator Photoshop InDesign Figma Notion
Tech Stack
Microsoft Office Google Data Python WordPress & Wix Tableau
Certification
Oct. 2018
Wharton Online Alumni (MBA micro-master class)
Jun. 2022
Michigan University Online
(Python for Everybody Specialization)
Jul. 2022