Operation & Marketing Director / US & SEA Region @17LIVE Inc.
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2021 ~ Present
Marketing or Operation Manager / Director
Within one month
departments and external agencies to manage brand presence and direct campaigns to improve gross revenue, user retention and create user desirability. Establish partnership with local agencies / potential partners on campaign planning to define priorities and focus. Proactively interact with global teams in the implementation of worldwide & regional branding events and campaigns. Develop and deliver marketing and communications strategic plan to synergize the global framework with consideration of local relevance. Identify challenges and opportunities, propose initiatives and strategic insights to support management decisions on long term direction and planning. Define and master the regional A
習台大與北商大的英語商務課程 美國交換生: 喬治亞學院與州立大學,修習行銷相關課程(–) MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning
KOL and Partnership Specialist – Social Content Marketing @OPPO
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2023 ~ 2024
Team Leader/Specialist
Within one month
Management (KAM – Beauty, FMCG Category) • Lazada thángthángMonitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform. - Suggest exclusive deals for KOLs to join campaigns. - Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders). - Collaborate with Branding Team to manage and execute all plans for branding projects. - Have the data-set and overview-set with data Others: - Having slight relationship with KOLs for dealing the good price - Suggesting suitable contents for KOLs - Following up timelime/KPIs - Reporting KOLs and Social Development Specialist • POPS Worldwide
Marketing Manager & Project Lead @MNA, The Management of New Arts. 牛耳藝術
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2022 ~ 2024
PM/產品經理/專案管理/行銷營運企劃
Within one month
Harry Potter Film Series in Concert. 學歷 SepSepUniversity of Leeds Advertising and Marketing, Master SepJune 2017 National Cheng Kung University Foreign Language and literature, Bachelor 32 Beethoven Sonatas Campaign I led a campaign to promote a series of seven concerts, previously struggling with low ticket sales. Through strategic initiatives including the creation of an engaging event webpage, collaboration with designers for unique visual branding, and leveraging social media for behind-the-scenes content, we successfully generated buzz and attracted new attendees, achieved 250 increase in ticket sales. https://www.b...
IELTS
Google Analytics
Communication
Unemployed
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Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Leeds, United Kingdom
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Advertising and Marketing
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