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Database Administrator @PT A.W Faber-Castell Indonesia2017 ~ 2023
・
IT Staff, IT Support, Database Administrator, System Administrator
Within three months
mail [email protected] Height 168 Cm Weight 63 Kgs Religion Catholic BirthDate 1984, March 31 Status Married Work History AprilSeptember 2023 Database Administrator and Programming PT A.W Faber-Castell Indonesia 1.Set up and controlled user profiles and access levels for each database segment to protect important data. 2.Administered, supported, and monitored databases by proactively resolving database issues and maintaining servers. 3.Created and updated database designs and data models. 4.Created and implemented database designs and data models. 5.Built databases and
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
STMIK Jakarta STI&K
・
Informatics System
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
中臺科技大學
・
資料庫管理, 物件導向程式設計
Guru @SMP Putri Mazaya Assunnah2023 ~ Present
・
IT Staff, IT Support, Database Administrator, System Administrator
Within three months
Olengka Akalilli Depok, Depok City, West Java, Indonesia || [email protected] Guru Informatika dan Bahasa Arab, lulusan Bahasa Arab dan Ilmu Syari Jam’iyyah Al-Wafa Bogor tahunMemiliki pengalaman sebagai guru bahasa arab dan halaqoh di Al Wildan Islamic School Bekasi dan Ibnu Hajar Boarding School. Saat ini, aktif sebagai mahasiswa semester 5 program studi teknik informatika di Universitas Prof. Dr. Hamka. Memiliki hafalan 3 juz (28,29,30) dan mahir dalam menggunakan Microsoft Office Tools. Pengalaman Kerja Guru • SMP Putri Mazaya Assunnah JuliPresent | Depok, Jawa Barat Merencanakan pembelajaran dengan membuat
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
Jam’iyyah Al-Wafa
・
Bahasa Arab dan Ilmu Syari
Within one month
and Approval Malaysia (May,2017-Oct,2018) Product: KASTLE PG system Loan Origination, Credit evaluation and Approval Nigeria (Apr,2015-May,2017) Product: Kastle Treasury Integrated treasury management solution India Product: Trade Flow Trade Financing, Loan against Gold, Escrow Service, Murabaha and DGCX Physical Delivery. Working Experiences MayTill now Database Administrator (Carrefour Taiwan) Have good working experience in Cloud Platforms Like GCP/AWS. Develop and implement the new requirements of all the New CR/BR. Maintain PostgreSQL Database , Oracle Database and MySQL Database daily basis. Have good knowledge of DB replication, Backup and fine
Full-time / Interested in working remotely
6-10 years
Past
Service Desk Analyst @Hewlett-Packard (HP)2007 ~ 2009
・
IT Manager
Within six months
representing the team to other stakeholders and helping to ensure that the service desk is constantly developing. I never fail to motivate my teammates when they face downfalls. Scheduling jobs according to their skills and availability is part of my task. Led cross-functional teams comprising system administrators, network engineers, database administrators, VMware,Windows servers and vendors to ensure seamless project execution. Monitored project budgets, tracked expenses, and maintained financial controls to ensure projects were delivered within budgetary constraints. Handling vendors was my core job too. My main vendors are Microsoft, Dell, HP, Adobe
Unemployed
Full-time / Interested in working remotely
More than 15 years
Asia Pacific University of Technology and Innovation (APU / APIIT)
・
Science Computer
Consultant (DBA & Data Scientist) @Avanade Italy2019 ~ Present
・
Senior Analyst, Data Analytics
Within one year
Ignazio Panades With 5 years in the data industry, covering database administration, data modeling, BI reporting and data science, I seek a non-consulting role as a Data Scientist or Data Analyst in a company that aligns with my values . Eager to assume greater responsibilities, work autonomously, and make a significant impact. Bergamo, Italy [email protected] Experience Consultant (DBA & Data Scientist) • Avanade Italy MarchPresent Predictive maintenance (Data Analysis and Machine Learning, PySpark) Database Administration (Data Analysis and Data Modeling, SSMS/SSIS) Database Administrator • sorint.tek DecemberFebruary 2019 Database Administration (Cloudera Hadoop
Full-time / Interested in working remotely
4-6 years
Bergamo University
・
Master Degree in Management , Finance and International Business
Past
Admin @PT ALAS EMAS ABADI (Part of International SOS)2021 ~ 2022
・
Public Relation Assistant
Within six months
Diah Permatasari South Jakarta A Professional and energetic Administrative Assistant with over 5 years of experience providing Administrative function and support to corporate executives while maintaining inventory and operation efficiently. Professional and persuasive in communicating, Critical thinking, creativity, and dynamic. Capable of working under pressure and in a fast-paced [email protected] Diah Permata Sari Work Experience Admin Sales and Solution • PT Aplikas Servis Pesona Junenow Assisting the Purchase Order (PO) preparation. Begin with preparing all the necessary documents, coordination with related teams (Sales or Product team) or other departments Supporting the company's
Unemployed
Full-time / Interested in working remotely
4-6 years
Sekolah Tinggi Ilmu Pemerintahan Abdi Negara
・
Bachelor Degree of Political Science
Administrator Pangkalan Data @Pelaksana Program Keluarga Harapan Sumedang2016 ~ Present
・
Database Analyst
Within six months
Ase Sanra Database Administrator Bandung, Bandung City, West Java, Indonesia Saya adalah seorang lulusan Teknik Informatika yang telah bekerja mengelola data selama 6 tahun. Saya merupakan pribadi yang selalu termotivasi untuk dapat terus berkembang dan mengembangkan keterampilan. Saya mampu bekerja dengan baik sebagai anggota tim, maupun sebagai individu. Pada era transformasi digital ini dimana data merupakan aspek yang sangat penting di berbagai lingkup pekerjaan, saya berharap dapat meningkatkan wawasan dan kemampuan saya untuk berkontribusi lebih banyak pada masyarakat secara lebih luas. [email protected] Kerja Administrator Pangkalan Data • Pelaksana Program Keluarga Harapan Sumedang NovemberPresent
Employed
Full-time / Interested in working remotely
4-6 years
STMIK SUMEDANG
・
Teknik InformatikaLead Site Reliability Engineer @awoo Intelligence Inc2017 ~ 2020
・
Site Reliability Engineer
Within one year
Full-time / Interested in working remotely
6-10 years
National Pingtung University
・
Information Management Master of ScienceSQL Server Database Administrator & Linux Systems Administrator @OAG Analytics2019 ~ Present
・
SQL Server Database Administrator & Linux Systems Administrator
More than one year
Full-time / Interested in working remotely
6-10 years
Ankara University
・
Bachelor of Science, Computer ScienceThe Most Lightweight and Effective Recruiting Plan
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Head - Digital Strategy
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Atalbihari Baddar
Branding & Digital Marketing Professional | IT & Digital Transformation Expert | Project Management Professional (PMP)® | 23 Years of experience in Travel & Hospitality, e-Commerce,
e-Learning, IT domain.
- A creative professional with a blend of visioning and execution of Digital Strategies with inputs from stakeholders that drive Revenue, Customer Engagement as well as Business Intelligence with capability of providing insights and analysis to drive the business forward.
- A Customer Advocate who knows the breadth of the Digital World and how to use Technology effectively to connect with Consumers.
- Passionate about building Positive Digital Experiences for Targeted Audiences using Digital Identity creation, Digital Marketing, Social Media Campaigns, Online promotions, CRM & ORM.
.
Digital Evangelist, Consultant | India
Email: [email protected] | Mobile: +91 9003016844 | Website: www.SlayShot.com
Address - Chennai :
G112, Ceebros Belvedere, Model School Road, Sholinganallur, Chennai. Tamil Nadu. 600119 INDIA
Passport No. (India) - N1401265 | UK C Visa Valid till 17/06/2024 | France Schengen Visa Valid till 04/11/2022
Key Professional Skills
- Digital Strategy & Transformation
- Website Project Management
- Digital Marketing - Content Driven SEO, SEM - Adwords, Bing, PPC, SMM - Facebook, Instagram, Email Marketing
- Lead & Revenue Generation, LMS & CRM management
- Social Media & ORM
- Agency Management
- Digital Brand Identity Management
- Web & App SDLC
Recent Key Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 resorts in Portugal, Spain, Cuba, France, England, Scotland, Kenya & India
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customization and integrations. Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company vision defined by stakeholders
- In December 2018, released OneHub portal for Sterling Holidays
- Built with Adobe AEM, Salesforce CRM, OTA Channel Manager and Payment Gateways facilitating multiple lead & revenue generation funnels
- FIT Booking Engine to check availability, book rooms with add-ons, Manage Bookings, Profile & History.
- Timeshare booking Engine built with rule engine handling multiple Membership Types, Timeshare Season Rules, Resorts, Membership types & Guest Stay requirements.
- A robust backend extranet that enabled marketing team to manage inventory, rates, properties, room content, and create, manage, promote offers on the fly.
- During 2011-2016, Planned and executed various Digital Marketing campaigns, Social media promotions, Online engagement programs resulting in lead & revenue generation for Sterling Holidays
Managed company’s ORM function for listening and handling of consumer insights.
Work Experience
MGM Muthu Hotels
Rua Oliveira Martins, Praia da Oura, Albufeira, Portugal
Manager - Digital Initiatives (Global) - Chennai ODC Office
August 2020 - March 2023
Key Responsibilities & Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customizations and integrations.
- Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Websites
- https://www.muthuhotelsmgm.com - Brand website
- https://weddings.muthuhotelsmgm.com - Weddings Portal
- https://reservations.muthuhotelsmgm.com/?chain=28902 – Room Booking Portal for Portugal, Spain & England Hotels
- https://engine.witbooking.com/mgm_agr – Room Booking Portal for Cuba Hotels
- https://kn.reservations.muthuhotelsmgm.com/be/indexpackdetail?groupId=NDM0Ng== – Room Booking Portal for Kenya Hotels
Campaign and Content sites
- https://muthuhotelsmgm.blog – Blog articles on Travel & Holidays
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains across countries.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Assistance to MGM legal team in building a case against Spanish squatter holding domains of Cuban properties.
Sterling Holiday Resorts Limited, Chennai, India
A Thomas Cook (India) Limited Company
Divisional Manager – Digital Initiatives, Head - Digital
Jan 2011 - June 2019
Key Responsibilities & Achievements
- Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company strategy defined by stakeholders
- Managed multiple agencies related to web and mobile development, Digital & Social media promotions and ORM
- Created, set and managed Social Media channels - Grown Facebook followers to 5.5Lakh, 2.8Lakh Youtube video views for 150+ videos, Launched a blog with thousands of articles related to holidays, food, travel technology and lifestyle
- Introduced Digital Booking platforms for SHRL resulting in staggering revenue growth from initial INR14Lakh to INR 4.5Cr per annum
- Defined and implemented multiple touch point based ORM platform with dashboards covering aspects of positive and negative listening, recording, responding and satisfactory closure
- Introduced member payment platforms for SHRL resulting in staggering revenue growth of INR 11Cr per annum
- Coached, mentored and developed internal digital team and stakeholders.
- Roll out of end to end web portal in December 2018 for Sterling Holiday Members and Guests built using Adobe AEM, Salesforce CRM and OTA Channel Manager.
- With multiple marketing funnels for lead and revenue generation, the automated platform enabled Members and Guests to check availability, book room and add-ons, Manage Membership, Profile and History.
- Apart from tracking and following leads, The platform enabled marketing team to create, manage and promote offers on the fly.
- The Timeshare booking process is built with a rule engine handling multiple memberships, Timeshare rules related to Season, Resorts, Membership types and Guest requirements.
Websites
- www.sterlingholidays.com
- bookings.sterlingholidays.com – Booking engine for one time holiday customers
- members.sterlingholidays.com – Payment portal for timeshare customers
- mice.sterlingholidays.com – Lead generation and management for MICE
- www.sterlingholidays.in – Lead generation and management for timeshare prospects
- www.reunionz.in – Lead generation for group enquirers
Campaign and Content sites
- blog.sterlingholidays.com – Thousands of blog articles published till date
- www.bagfulofmemories.com – Generated 60,000+ UGC in terms of photographs from guests
- www.savethesparrow.com – CSR activity using social
- www.escapeintotherains.com - Social media campaign for rainy off season to fill resort occupancy
- www.ilovelikethis.in - Social media campaign for valentine’s day
- www.raintunes.in - Social media campaign for rainy off season to fill resort occupancy
- www.holidaybeats.in - Social media gaming platform to vote top 50 holiday songs
- www.indiaunveiled.org - A campaign on twitter unveiling India and its glorious past achievements
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Domain acquisition to protect digital identity and business need
- sterlingholidays.com domain - collection, assistance to SHRL legal team in filing a case with WIPO and successful Domain ownership transfer to SHRL.
Mahindra Holiday & Resorts India Limited (ClubMahindra), Chennai, India
Sr. Manager – Web Initiatives
June 2008 - January 2011
Key Responsibilities
- Lead in the analysis of organisational needs and goals and the design and implementation of internal and external web sites and related applications.
- Consulting with stakeholders, end users and project teams to determine requirements for web applications.
- Performing as editor of the site’s content and gathering and research of information.
- Ensuring that web sites are easy to navigate and that it addresses the needs of the client and its members
- Monitor, improve, and update the performance of existing Web sites.
- Technical expert to answer questions about or troubleshoot problems with the Web sites. • Work and communicate well with others and be a team-player.
- Leading the complete business process and marketing activities for above SBUs.
- Coordinate with Internal IT teams, Server teams and vendors for new developments on the system side and various marketing activities.
- Providing support to Marketing campaigns and monitoring their performance.
Key Achievements
Websites
- Clubmahindra.com
- Launched Member section & Payment Gateway of clubmahindra.com which helped members paying their overdue EMI, ASF payments online resulting in improved revenue and collection.
- Implemented Reservation Request Module (RRM) for member/s to raise a online reservation request for his/her holidays.
- Launched Customer portal for Clubmahindra & Zestbreaks members. This helped members to create interactions directly in Talisma CRM.
- Launched DSA portal to decrease load on call center. This portal allowed DSAs (Direct Sales Associates) to check member details on the fly to resolve queries at the DSA level.
- Launched Sparsh, An online Member Engagement Program. This module allowed Members to apply for Offers and discounts online inside the member section. The module has an admin panel where all offers and vendors can be managed by business.
- Launched Member Contact Program to collect up-to-date contact information from members.
- Mahindrahomestays.com
- Launched mahindrahomestays.com, which was a novel concept in family vacations business in India and UK during 2009. Website launch was aligned with the product promotional marketing campaigns in UK.
- Launched blog.mahindrahomestays.com, A blog for promoting mahindrahomestays.com
- Zestbreaks.com
- Launched a revamped website, zestbreaks.com in co-ordination with marketing team.
- Terracamps.com
- Launched terracamps.com, The purpose of this product is to provide camping, nature and adventurous holidaying experience to families. Website launch was aligned with the product promotional marketing campaigns in India.
- Clubmahindra.travel
- Launched a revamped website, clubmahindra.travel in co-ordination with TRS team.
- Mahindra.com
- Represented MHRIL at Mahindra strategy team meeting. Prepared suggestions for future mahindra.com, collected and shared MHRIL content for representation on new mahindra.com website, shared content and video guidelines with mahindra team.
- Intranet
- Launched intranet portal with various modules for around 1500+ MHRIL users
- Launched Online Quiz module for sales team.
- Launched HR Helpdesk module for employees to escalate issues
- Launched CSW (Customer Service Week) related campaigns on intranet, clubmahindra.com, zestbreaks.com
Campaign and Content sites
- Clubmahindra product Campaign - WorldFamilyDay.in
- Zestbreaks product Campaign - FullMoonNights.com
- Clubmahindra product Campaign - YahiHaiLife.com
- Clubmahindra product Campaign - jiyolife.com. A very successful online product promotional activity. 2,2500+ extra visitors visited clubmahindra.com comparing to the month before launch. The facebook channel of "JiyoLife" had crossed 1Lac+ fan count.
- Successful migration and deployment of Clubmahibdrablog.com.
- YouTube video channel made live for clubmahindra.com. The video view count has crossed 1.5Lac figure in one month
- Flickr photo integration with FaceBook and clubmahindra.com.
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Acquiring domains as per business need
- mahindraholidays.com domain - Evidence collection, assistance to Mahindra legal team in filing a case with WIPO and successful Domain ownership transfer to MHRIL.
- clubmahindraholidays.com - Filing of compliant and Successful Domain ownership transfer to MHRIL.
- club-mahindra.org.in - Evidence collection, assistance to MHRIL legal team in filing a case with .in registry.
- jiyolife.com - negotiation with owner for domain purchase and successful Domain
ownership transfer
Yahoo! Software development
India (P) Ltd., Bangalore, India
Sr. Web Developer
February 2007 - April 2008
Key Responsibilities
- Requirement analysis, Defining information architecture and transactional routes, Use case scenarios, Prototype designing and finalization.
- Building UI, UX using semantic HTML, CSS, JS, Ajax, DOM and YUI and Yahoo! Page grids. Integrate functional UI with backend developers.
- Branding and promotional campaigns for internal events.
Key Achievements
- External web projects: Worked on Yahoo! Mail Classic, Y! SiteBuilder, Yahoo! Small Biz (India) portal, Y! Universal Header, Customer Care Tool, DIFM Tool, SMB Webhosting control panel, SMB Re-delegation process.
- Internal web projects: Worked on various internal web tools Useful for company’s internal data management. Build.Corp.yahoo.com, Package Auditor, Senor.corp.yahoo.com, OPSR (Operations Report), Outage tool, Yahoo Backyard.
- Other:
Managed internal campaigns for Promotion of products created by my team
(Bangal Tigers). Mongo, Showcase
Created Smiles for Y! Messenger
Optima Consultants, Pune, India
(VTG e-Commerce India
(P) Ltd./ Vision Technologies Inc.)
Group Leader - Web
August 2004 - February 2007
- Worked on development and deployment of 'SchoolsOnInet.com', an online web application developed in ASP, ASP.net for K12 educational institutes in USA. It connects Teachers - Administrators – Parents - Students online allowing them to manage all school related activities online. Product contained various online modules like profile, homework, progress report as on date, dynamic bus schedule, food menu, PTA communicator, Mailbox, photo/video gallery etc.
- Work during product development involved requirement analysis, Building use case scenarios, Defining transnational routes, building web information architecture, UI, UX designing, Prototype testing, and development.
- Customized and deployed product for 12 K12 educational institutes in New York and New Jersey under respective domains.
BioEnable Technologies
Pvt. Ltd., Pune, India
Designer Web|Graphics|Media
February 2004 - July 2004
- UI, UX Designing & development of bio-metric product websites.
- Frequent content tuning of websites for SEO to get higher lead generation from search.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Graphics design for Product CD,
Brochure, Magazine Advertises,
Product booklets, Product overlays,
Software interface design.
Mantra Solutions, Pune, India
Web & graphic Designer
December 2002 - January 2004
- Website development including UI, UX design and multimedia content.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Outdoor - Exhibition panel design, Magazine advertisement design.
- Designs for Brochures, Product catalogs, CD covers, logos for events & companies.
Global Infotek Systems, Pune, India
Web & graphic Designer
December 2000 - April 2002
- Development & management of websites.
Arena multimedia, Pune, India
Institute administrator
May 1999 - November 2000
- Institute administration, Teaching Graphics
Packages, multimedia programming to students.
Education
MBA - Marketing, 2018
Binary University of Management & Entrepreneurship, Malaysia
EDMM (Executive Diploma in Marketing Management), 2017
LIBA (Loyola Institute of Business Management), Chennai, TamilNadu, India.
B.C.S (Computer Science), 1998
Fergusson College, Pune University, Pune, Maharashtra, India
Certifications
Project Management Professional (PMP)® - Credential ID 2993759
Certification issued by Project Management Institute, USA. Valid till April 2024
Certified Member (CM)
Membership issued by Project Management Institute, USA. Valid till April 2022
Certified Digital Marketing professional, Manipal University, India.
Certified hardware professional, C.O.E. P. College of engineering, Pune, India.
Certificate for the rank of brown belt in karate & kickboxing, Okinawa Martial Arts Academy
Certificate in Elementary & Intermediate drawing examination, Government of Maharashtra
Personal Details
Date of birth: April 23, 1977
Marital status: Married, 2 children.
Languages: English, Hindi, Marathi (Speak / Read / Write), Rajasthani & Tamil
Interest & hobbies: Social Networking, Swimming, Music, Reading, Sketching, Fiction movies.
Technology Awareness Cloud
- Complete understanding of marketing cloud offering by Adobe, Oracle and Salesforce
- Project Management Tools: Zoho Projects, Basecamp, Jira, MS Projects
- Web development: Java, ASP, ASP.net, PHP
- Database: MS Access, SQL Server 2000, MySQL
- Servers: IIS/PWS, Apache, AWS, VMware
- Blogging tools: Word press, Blogger
- CMS: Adobe AEM, Microsoft SharePoint, Wordpress, Wix, Cendyn CMS
- Web Development: Notepad++, Macromedia Dream weaver mx, Microsoft Visual Interdev, • FrontPage 2000, ASP.net development, Microsoft web matrix, Microsoft visual studio .net 2003
- Web and mobile technologies: HTML5, CSS, JavaScript, DOM, Ajax, Jquery, bootstrap
- Prototyping and flowcharts: MS Visio, Open Office Draw, Sketch, InVision, Figma
- Source Control: Visual SourceSafe, Git
- Bug Management: Bugzilla, Zoho project management and issue tracker suite
- CRM: SalesForce, Talisma, Zoho, Cendyn CRM
- Graphics: Adobe Illustrator 8/9/CS, Adobe PhotoShop 6/7.0/CS, Macromedia • Flash 5/mx, CorelDraw 8/9/10, 3D Studio Max, Macromedia Director 8
- Website traffic analysis: WebTrends, Google Analytics, Adobe analytics
- Server & Network uptime tracker: ManageEngine OpManager, Montastic
- Vulnerability Testing: Acunteix Vulnerability scanner
- Testing tool: Selenium
Atalbihari Baddar
Branding & Digital Marketing Professional | IT & Digital Transformation Expert | Project Management Professional (PMP)® | 23 Years of experience in Travel & Hospitality, e-Commerce,
e-Learning, IT domain.
- A creative professional with a blend of visioning and execution of Digital Strategies with inputs from stakeholders that drive Revenue, Customer Engagement as well as Business Intelligence with capability of providing insights and analysis to drive the business forward.
- A Customer Advocate who knows the breadth of the Digital World and how to use Technology effectively to connect with Consumers.
- Passionate about building Positive Digital Experiences for Targeted Audiences using Digital Identity creation, Digital Marketing, Social Media Campaigns, Online promotions, CRM & ORM.
.
Digital Evangelist, Consultant | India
Email: [email protected] | Mobile: +91 9003016844 | Website: www.SlayShot.com
Address - Chennai :
G112, Ceebros Belvedere, Model School Road, Sholinganallur, Chennai. Tamil Nadu. 600119 INDIA
Passport No. (India) - N1401265 | UK C Visa Valid till 17/06/2024 | France Schengen Visa Valid till 04/11/2022
Key Professional Skills
- Digital Strategy & Transformation
- Website Project Management
- Digital Marketing - Content Driven SEO, SEM - Adwords, Bing, PPC, SMM - Facebook, Instagram, Email Marketing
- Lead & Revenue Generation, LMS & CRM management
- Social Media & ORM
- Agency Management
- Digital Brand Identity Management
- Web & App SDLC
Recent Key Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 resorts in Portugal, Spain, Cuba, France, England, Scotland, Kenya & India
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customization and integrations. Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company vision defined by stakeholders
- In December 2018, released OneHub portal for Sterling Holidays
- Built with Adobe AEM, Salesforce CRM, OTA Channel Manager and Payment Gateways facilitating multiple lead & revenue generation funnels
- FIT Booking Engine to check availability, book rooms with add-ons, Manage Bookings, Profile & History.
- Timeshare booking Engine built with rule engine handling multiple Membership Types, Timeshare Season Rules, Resorts, Membership types & Guest Stay requirements.
- A robust backend extranet that enabled marketing team to manage inventory, rates, properties, room content, and create, manage, promote offers on the fly.
- During 2011-2016, Planned and executed various Digital Marketing campaigns, Social media promotions, Online engagement programs resulting in lead & revenue generation for Sterling Holidays
Managed company’s ORM function for listening and handling of consumer insights.
Work Experience
MGM Muthu Hotels
Rua Oliveira Martins, Praia da Oura, Albufeira, Portugal
Manager - Digital Initiatives (Global) - Chennai ODC Office
August 2020 - March 2023
Key Responsibilities & Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customizations and integrations.
- Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Websites
- https://www.muthuhotelsmgm.com - Brand website
- https://weddings.muthuhotelsmgm.com - Weddings Portal
- https://reservations.muthuhotelsmgm.com/?chain=28902 – Room Booking Portal for Portugal, Spain & England Hotels
- https://engine.witbooking.com/mgm_agr – Room Booking Portal for Cuba Hotels
- https://kn.reservations.muthuhotelsmgm.com/be/indexpackdetail?groupId=NDM0Ng== – Room Booking Portal for Kenya Hotels
Campaign and Content sites
- https://muthuhotelsmgm.blog – Blog articles on Travel & Holidays
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains across countries.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Assistance to MGM legal team in building a case against Spanish squatter holding domains of Cuban properties.
Sterling Holiday Resorts Limited, Chennai, India
A Thomas Cook (India) Limited Company
Divisional Manager – Digital Initiatives, Head - Digital
Jan 2011 - June 2019
Key Responsibilities & Achievements
- Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company strategy defined by stakeholders
- Managed multiple agencies related to web and mobile development, Digital & Social media promotions and ORM
- Created, set and managed Social Media channels - Grown Facebook followers to 5.5Lakh, 2.8Lakh Youtube video views for 150+ videos, Launched a blog with thousands of articles related to holidays, food, travel technology and lifestyle
- Introduced Digital Booking platforms for SHRL resulting in staggering revenue growth from initial INR14Lakh to INR 4.5Cr per annum
- Defined and implemented multiple touch point based ORM platform with dashboards covering aspects of positive and negative listening, recording, responding and satisfactory closure
- Introduced member payment platforms for SHRL resulting in staggering revenue growth of INR 11Cr per annum
- Coached, mentored and developed internal digital team and stakeholders.
- Roll out of end to end web portal in December 2018 for Sterling Holiday Members and Guests built using Adobe AEM, Salesforce CRM and OTA Channel Manager.
- With multiple marketing funnels for lead and revenue generation, the automated platform enabled Members and Guests to check availability, book room and add-ons, Manage Membership, Profile and History.
- Apart from tracking and following leads, The platform enabled marketing team to create, manage and promote offers on the fly.
- The Timeshare booking process is built with a rule engine handling multiple memberships, Timeshare rules related to Season, Resorts, Membership types and Guest requirements.
Websites
- www.sterlingholidays.com
- bookings.sterlingholidays.com – Booking engine for one time holiday customers
- members.sterlingholidays.com – Payment portal for timeshare customers
- mice.sterlingholidays.com – Lead generation and management for MICE
- www.sterlingholidays.in – Lead generation and management for timeshare prospects
- www.reunionz.in – Lead generation for group enquirers
Campaign and Content sites
- blog.sterlingholidays.com – Thousands of blog articles published till date
- www.bagfulofmemories.com – Generated 60,000+ UGC in terms of photographs from guests
- www.savethesparrow.com – CSR activity using social
- www.escapeintotherains.com - Social media campaign for rainy off season to fill resort occupancy
- www.ilovelikethis.in - Social media campaign for valentine’s day
- www.raintunes.in - Social media campaign for rainy off season to fill resort occupancy
- www.holidaybeats.in - Social media gaming platform to vote top 50 holiday songs
- www.indiaunveiled.org - A campaign on twitter unveiling India and its glorious past achievements
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Domain acquisition to protect digital identity and business need
- sterlingholidays.com domain - collection, assistance to SHRL legal team in filing a case with WIPO and successful Domain ownership transfer to SHRL.
Mahindra Holiday & Resorts India Limited (ClubMahindra), Chennai, India
Sr. Manager – Web Initiatives
June 2008 - January 2011
Key Responsibilities
- Lead in the analysis of organisational needs and goals and the design and implementation of internal and external web sites and related applications.
- Consulting with stakeholders, end users and project teams to determine requirements for web applications.
- Performing as editor of the site’s content and gathering and research of information.
- Ensuring that web sites are easy to navigate and that it addresses the needs of the client and its members
- Monitor, improve, and update the performance of existing Web sites.
- Technical expert to answer questions about or troubleshoot problems with the Web sites. • Work and communicate well with others and be a team-player.
- Leading the complete business process and marketing activities for above SBUs.
- Coordinate with Internal IT teams, Server teams and vendors for new developments on the system side and various marketing activities.
- Providing support to Marketing campaigns and monitoring their performance.
Key Achievements
Websites
- Clubmahindra.com
- Launched Member section & Payment Gateway of clubmahindra.com which helped members paying their overdue EMI, ASF payments online resulting in improved revenue and collection.
- Implemented Reservation Request Module (RRM) for member/s to raise a online reservation request for his/her holidays.
- Launched Customer portal for Clubmahindra & Zestbreaks members. This helped members to create interactions directly in Talisma CRM.
- Launched DSA portal to decrease load on call center. This portal allowed DSAs (Direct Sales Associates) to check member details on the fly to resolve queries at the DSA level.
- Launched Sparsh, An online Member Engagement Program. This module allowed Members to apply for Offers and discounts online inside the member section. The module has an admin panel where all offers and vendors can be managed by business.
- Launched Member Contact Program to collect up-to-date contact information from members.
- Mahindrahomestays.com
- Launched mahindrahomestays.com, which was a novel concept in family vacations business in India and UK during 2009. Website launch was aligned with the product promotional marketing campaigns in UK.
- Launched blog.mahindrahomestays.com, A blog for promoting mahindrahomestays.com
- Zestbreaks.com
- Launched a revamped website, zestbreaks.com in co-ordination with marketing team.
- Terracamps.com
- Launched terracamps.com, The purpose of this product is to provide camping, nature and adventurous holidaying experience to families. Website launch was aligned with the product promotional marketing campaigns in India.
- Clubmahindra.travel
- Launched a revamped website, clubmahindra.travel in co-ordination with TRS team.
- Mahindra.com
- Represented MHRIL at Mahindra strategy team meeting. Prepared suggestions for future mahindra.com, collected and shared MHRIL content for representation on new mahindra.com website, shared content and video guidelines with mahindra team.
- Intranet
- Launched intranet portal with various modules for around 1500+ MHRIL users
- Launched Online Quiz module for sales team.
- Launched HR Helpdesk module for employees to escalate issues
- Launched CSW (Customer Service Week) related campaigns on intranet, clubmahindra.com, zestbreaks.com
Campaign and Content sites
- Clubmahindra product Campaign - WorldFamilyDay.in
- Zestbreaks product Campaign - FullMoonNights.com
- Clubmahindra product Campaign - YahiHaiLife.com
- Clubmahindra product Campaign - jiyolife.com. A very successful online product promotional activity. 2,2500+ extra visitors visited clubmahindra.com comparing to the month before launch. The facebook channel of "JiyoLife" had crossed 1Lac+ fan count.
- Successful migration and deployment of Clubmahibdrablog.com.
- YouTube video channel made live for clubmahindra.com. The video view count has crossed 1.5Lac figure in one month
- Flickr photo integration with FaceBook and clubmahindra.com.
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Acquiring domains as per business need
- mahindraholidays.com domain - Evidence collection, assistance to Mahindra legal team in filing a case with WIPO and successful Domain ownership transfer to MHRIL.
- clubmahindraholidays.com - Filing of compliant and Successful Domain ownership transfer to MHRIL.
- club-mahindra.org.in - Evidence collection, assistance to MHRIL legal team in filing a case with .in registry.
- jiyolife.com - negotiation with owner for domain purchase and successful Domain
ownership transfer
Yahoo! Software development
India (P) Ltd., Bangalore, India
Sr. Web Developer
February 2007 - April 2008
Key Responsibilities
- Requirement analysis, Defining information architecture and transactional routes, Use case scenarios, Prototype designing and finalization.
- Building UI, UX using semantic HTML, CSS, JS, Ajax, DOM and YUI and Yahoo! Page grids. Integrate functional UI with backend developers.
- Branding and promotional campaigns for internal events.
Key Achievements
- External web projects: Worked on Yahoo! Mail Classic, Y! SiteBuilder, Yahoo! Small Biz (India) portal, Y! Universal Header, Customer Care Tool, DIFM Tool, SMB Webhosting control panel, SMB Re-delegation process.
- Internal web projects: Worked on various internal web tools Useful for company’s internal data management. Build.Corp.yahoo.com, Package Auditor, Senor.corp.yahoo.com, OPSR (Operations Report), Outage tool, Yahoo Backyard.
- Other:
Managed internal campaigns for Promotion of products created by my team
(Bangal Tigers). Mongo, Showcase
Created Smiles for Y! Messenger
Optima Consultants, Pune, India
(VTG e-Commerce India
(P) Ltd./ Vision Technologies Inc.)
Group Leader - Web
August 2004 - February 2007
- Worked on development and deployment of 'SchoolsOnInet.com', an online web application developed in ASP, ASP.net for K12 educational institutes in USA. It connects Teachers - Administrators – Parents - Students online allowing them to manage all school related activities online. Product contained various online modules like profile, homework, progress report as on date, dynamic bus schedule, food menu, PTA communicator, Mailbox, photo/video gallery etc.
- Work during product development involved requirement analysis, Building use case scenarios, Defining transnational routes, building web information architecture, UI, UX designing, Prototype testing, and development.
- Customized and deployed product for 12 K12 educational institutes in New York and New Jersey under respective domains.
BioEnable Technologies
Pvt. Ltd., Pune, India
Designer Web|Graphics|Media
February 2004 - July 2004
- UI, UX Designing & development of bio-metric product websites.
- Frequent content tuning of websites for SEO to get higher lead generation from search.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Graphics design for Product CD,
Brochure, Magazine Advertises,
Product booklets, Product overlays,
Software interface design.
Mantra Solutions, Pune, India
Web & graphic Designer
December 2002 - January 2004
- Website development including UI, UX design and multimedia content.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Outdoor - Exhibition panel design, Magazine advertisement design.
- Designs for Brochures, Product catalogs, CD covers, logos for events & companies.
Global Infotek Systems, Pune, India
Web & graphic Designer
December 2000 - April 2002
- Development & management of websites.
Arena multimedia, Pune, India
Institute administrator
May 1999 - November 2000
- Institute administration, Teaching Graphics
Packages, multimedia programming to students.
Education
MBA - Marketing, 2018
Binary University of Management & Entrepreneurship, Malaysia
EDMM (Executive Diploma in Marketing Management), 2017
LIBA (Loyola Institute of Business Management), Chennai, TamilNadu, India.
B.C.S (Computer Science), 1998
Fergusson College, Pune University, Pune, Maharashtra, India
Certifications
Project Management Professional (PMP)® - Credential ID 2993759
Certification issued by Project Management Institute, USA. Valid till April 2024
Certified Member (CM)
Membership issued by Project Management Institute, USA. Valid till April 2022
Certified Digital Marketing professional, Manipal University, India.
Certified hardware professional, C.O.E. P. College of engineering, Pune, India.
Certificate for the rank of brown belt in karate & kickboxing, Okinawa Martial Arts Academy
Certificate in Elementary & Intermediate drawing examination, Government of Maharashtra
Personal Details
Date of birth: April 23, 1977
Marital status: Married, 2 children.
Languages: English, Hindi, Marathi (Speak / Read / Write), Rajasthani & Tamil
Interest & hobbies: Social Networking, Swimming, Music, Reading, Sketching, Fiction movies.
Technology Awareness Cloud
- Complete understanding of marketing cloud offering by Adobe, Oracle and Salesforce
- Project Management Tools: Zoho Projects, Basecamp, Jira, MS Projects
- Web development: Java, ASP, ASP.net, PHP
- Database: MS Access, SQL Server 2000, MySQL
- Servers: IIS/PWS, Apache, AWS, VMware
- Blogging tools: Word press, Blogger
- CMS: Adobe AEM, Microsoft SharePoint, Wordpress, Wix, Cendyn CMS
- Web Development: Notepad++, Macromedia Dream weaver mx, Microsoft Visual Interdev, • FrontPage 2000, ASP.net development, Microsoft web matrix, Microsoft visual studio .net 2003
- Web and mobile technologies: HTML5, CSS, JavaScript, DOM, Ajax, Jquery, bootstrap
- Prototyping and flowcharts: MS Visio, Open Office Draw, Sketch, InVision, Figma
- Source Control: Visual SourceSafe, Git
- Bug Management: Bugzilla, Zoho project management and issue tracker suite
- CRM: SalesForce, Talisma, Zoho, Cendyn CRM
- Graphics: Adobe Illustrator 8/9/CS, Adobe PhotoShop 6/7.0/CS, Macromedia • Flash 5/mx, CorelDraw 8/9/10, 3D Studio Max, Macromedia Director 8
- Website traffic analysis: WebTrends, Google Analytics, Adobe analytics
- Server & Network uptime tracker: ManageEngine OpManager, Montastic
- Vulnerability Testing: Acunteix Vulnerability scanner
- Testing tool: Selenium