Elsie Alkurabi Marketer | Video Editor | Content Creator | Youtuber Self-taught video editor, content creator, and result-driven strategic marketer with over 10 years of experience in the industry. [email protected] |Skills Video Editing: Final Cut Pro X Graphic Design and Web Development: Photoshop, Illustrator, InDesign, HTML, CSS, WordPress Search Engine Optimization: Google Analytics, Google Adwords, Keyword Research Marketing Software: ActiveCampaign, MailChimp, Pardot, Salesforce Experience Prospect Genius | FebruaryPresent Inbound Marketing Manager Create and implement the Prospect Genius re-brand across web, email, search, and social media through innovative marketing strategies including: the introduction of automated email systems
card products. - Achieved nearly a 50% higher conversion rate compared to the standard search user flow. 5. New Product Categories: - Collaborated with market PMs to revamp product categories for various countries. - Ensured a logical and user-friendly search flow across markets. 6. New Homepage Redesign: - Redesigned the homepage to align with new product categories and also satisfied the demands of marketing promotion from various markets. - Resulted in a significantly higher conversion rate compared to the previous design. 7. Keyword Searching: - Collaborated with the search team to enhance keyword functionality. - Implemented
provided the solution to the end user to make sure they would keep using our product and feel satisfied. Product CI/CD: Using GitHub Action to trigger product build and deploying package when the package is output successfully. BlockChain Security Corp, Programmer, May 2020 ~ Oct 2021 Developed Web App Penetration Testing Platform: Developed a website on Internet Information Services (IIS) using .NET Framework. Built databases to store user data, penetrating data, and penetrating syntaxes on a SQL Server. Integrated APIs of third-party penetration testing tools, e.g. ZAP and SQL Map
tone to ensure all content aligns with branding • Reorganized the information architecture of the FAQ pages • Rewrote 100+ FAQ articles based on user types and top issues • Optimized key features to increase paid user usage (8% DAU increase) • Conducted user testing with target audience to revamp the onboarding process • Redesigned key features used by paid users as product owner and UX designer • Crafted all marketing content (social media posts, press release, website and in-app announcements, etc. ) SepDec 2019 Product Manager & UX Designer | EZTABLE • Acted as the only PM, UX / UI designer, and QA at EZTABLE • Spearheaded