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Hello! I am Charlotte Wu. I have 10+ years of marketing experience. My majority fields are Paid-ads, Social media, SEO, OMO, and data analysis. I am currently an Assistant Digital Marketing Manager at Carnival Industry Corp. Alongside the 54 years history of Carnival, I am excited to bring up the digital strategy to the company and the brand. My works in Carnival are various, from website to e-commerce and data analysis to OMO building. I am delivering a younger brand image to men who are now between 30 to 50 years

新發展。 Linkedin： https://www.linkedin.com/in/cw-shian Email： [email protected] Blog： https://shian.tw 技能 Management / Strategy Agile Team Management Scrum Development Team Project Management Product Management / Architectures Data Center Management Digital Similarweb Google Analytics Google Search Console Google Data Studio Google Tag Manager SEO Optimization SEO Audit SEO Keywords Strategy Growth Hacker (AARRR Model) Facebook Remarketing / Retargeting Line Remarketing / Retargeting Digital Marketing Strategy Digital Strategy Digital Transformation IT Creating IT Strategy Process Improvements & Best Practices System Architectures Programming

標分析 Operating Data Management ● 產品市場規模及用戶調查 ● 上市戰略規劃 ● 品牌行銷、營運策略及成本營收規劃 產品上市策略 Go-to-market Strategy ● 產品市場調查及上市戰略規劃 ● 品牌行銷、營運策略及成本營收規劃 ● 線上下媒體策略執行 品牌行銷戰略 Brand Marketing Strategy

1M KOL& KOC Cooperation ChangingJLife Personal Brand Consulting ORSHA-Wellbeing Brand Re-Positioning Business Model Restructuring STARTiNG POiNT Brand Re-positioning Community Content strategy EXPERIENCE Digital Marketing Consultant Self-Employed • JulyPresent USA： Animal Health Product / Product Development Strategy for the Taiwan Market Europe： Whisky Online MasterClass/ Social Media Strategy Japan： Mixed Culture Kitchen Class/ PR Cooperation Rioni Group We help businesses to set a global outlook and root locally in new markets. By connecting the East and the West, Rioni Group provides worldwide network, local insights and human touches for growing company. Senior Digital Planner

report to the CEO, CMO, or direct manager. I'm goal-oriented, self-motivated, and keen to learn and grow a person. Good understanding of business operations and analytics tools for effective analysis of data to improve acquisition journey as well as website/app optimization. Skill Digital Marketing Marketing strategy Performance marketing management and budget allocation Website / App Store Optimization Agencies relationship maintain Data Analysis Google Analytics Appsflyer / Firebase Cohort analysis Funnel analysis Competitor analysis Strategy Alliance Developed KOL strategy Partnership with cross-industry Traffic media channels cooperation Work Experience Senior marketing executive, ADDCN

Ilham Kurniawan My diverse experience spans product management, content growth, digital marketing, and social media strategy across various industries. This journey underscores my adaptability and proficiency in driving impactful strategies in the ever-evolving landscape of digital business. Product Management Proficiency (BABE-Mainspring): During my two-year tenure as a Product Manager at BABE-Mainspring, I refined my abilities in crafting product roadmaps, collaborating with multifaceted teams, and conducting extensive market research. My role involved close coordination with content product teams, UI/UX specialists, and IT developers to introduce innovative features and ensure the safety and

2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3 projects. ▪️ Researched, authored, and published academic papers for scientific projects and conferences, showcasing expertise in academic writing and publishing