Experience Project Specialist  •  Ogilvy 奧美

六月 2022 - 十二月 2022

• 在競爭對手為三家 Martech 公司的情況下協助奧美團隊贏得 CRM 系統建置比稿。
• 執行線上線下體驗活動在一個半月提升4000以上LINE OA好友數，達8成以上活動線下體驗參與兌換率。
• 設計線下體驗活動填單領券與兌換流程以LINE OA Chatbot數位化的解決方案，達到簡化活動現場工作人員核對流程負擔以提供更佳服務體驗的目的，並搜集到可在OA分眾溝通名單，同時活動平均每週帶來約800人的OA好友數成長。
• 執行限量商品序號登錄抽獎頁面開發需求溝通，51天內序號登錄率超過50%，並抽出130名得獎人。
• 規劃線下銷售通路經銷商導入Chatbot線上整合管理提案，減少客戶上百家經銷商與消費者及通路業務檔期活動訊息對焦的溝通成本。
• 與跨部門單位協作一起達成含技術開發性質的行銷傳播需求專案。
  
  Client: DIAGEO 帝亞吉歐

Assistant Manager of Content Planning  •  SoWork

九月 2021 - 十一月 2021

SoWork 是透過數據洞察發展內容的專家，將多種數據資料庫及社群監測分析工具整合運用，以提供策略或報告形式幫助品牌發展社群、內容溝通訊息切角，也為代理商客戶提供數據洞察策略的服務。

• Client: Bosch, Levi's, 怡和餐飲集團 (KFC & Pizza Hut), Vitakraft, 華南銀行, 中華電信, 國立歷史博物館, 交通部航政司, 高雄運動發展局 SUP, 中國米娅
  
• Case:
  • 以數據對焦發展進攻策略及溝通主軸，並提供多種訊息溝通形式及切角協助公關代理商客戶比稿。
  • 提供知名家電品牌年度溝通活動執行規劃，並提供數位媒體投放的建議及評估，為客戶提升品牌B2B產品的認知，並發展CSR活動策略。
  • 為知名寵物食品客戶提供品牌定位、規劃年度內容溝通主軸以及社群經營切角，並定期提供多個競品品牌社群監測報告。
  • 協助社群代理商公股銀行比稿，透過社群監測以及數據庫資料洞察，為公股銀行提供新的形象定位及發展社群內容。
  • 透過社群監測數據協助整合行銷代理商客戶優化政府標案策略及執行規劃。
  • 協助中國文具品牌新產品上市內容溝通策略佈局，並協助蒐集中國適用的數據、社群監測工具。

Planner  •  AAA Taiwan

三月 2017 - 十二月 2018

AAA 是電通安吉斯集團旗下的 Data 與 CRM 顧問品牌。在 2019 年加入同集團的數位領導品牌 Isobar Taiwan 為客戶提供更完整的數位服務。 

• Key Client: Diageo, 食益補(白蘭氏), 全聯, 愛齊科技(隱適美), Under Armour, Tomod’s
• Achievement: 
  • 拿下年度數位媒體預算超過 420 萬的比稿。
  • 為其中一個客戶執行超過 1,500 萬的年度媒體預算。
  • 在 CRM 系統建置案子中協助安排並執行客戶及客戶夥伴的系統需求訪談，並順利上線提升客戶及客戶夥伴的工作流程效率。 
  • CRM 系統導入一年後，客戶會員數較去年成長 2 倍、會員專屬活動線上轉換率高達 30%。
    
    
• 在 AAA 我負責:
  • 媒體專案企劃與執行 
  • 活動媒體策略發展 
  • 媒體數據蒐集與分析 
  • 提出媒體優化建議 
  • 提供 CRM 專案中與媒體數據、媒體API串接有關的協助與諮詢 
  • 活動媒體預算分配 
  • 比稿協助 
  • 維護與客戶及廠商間的關係 
  • 管理企劃助理 

Planning Assistant  •  Vizeum

八月 2015 - 十二月 2015

Vizeum 為策略導向的媒體代理商，以數據、媒體及科技了解消費者行為並提供客戶商業問題解決方案

• Key Client: 富邦, 台灣之星, 碧歐斯  
  • 媒體資料處理及分析 
  • 媒體週報、月報、季報製作 
  • 競品分析 
  • 協助處理主管及正職人員交辦事項  

Experience Project Specialist  •  Ogilvy 

Jun 2022 - Dec 2022

• Assisted in winning CRM system build pitch with Ogilvy team in the case of 3 Martech companies as our competitors.
• Increased over 4,000 LINE OA friends with over 80% of participants redeeming coupons to get a taste of product within 1.5 months in an O2O experience campaign.
• Digitalized offline event sign-up and verification flow by LINE OA Chatbot to simplify staff’s work and help them provide better service experience, bringing about 800 LINE OA friends growth every week on average and gaining list for focus communication.
• Delivered online product serial number register lucky draw campaign site with developers and got over 50% serial number registration rate within 51 days with 130 winners for the lucky draw.
• Formulated offline retail online group Chatbot implementation proposal to decrease communication costs between channel sales, retailers and customers.
• Cooperated with cross-functional team to deliver projects with technical marketing requirements.
• Key Client: Diageo

CRM Consultant  •  PwC Taiwan

Jan 2022 - Apr 2022

• Suggested new functions and solutions to chain retail shop brand to improve benefits of O2O events.
• Formulated routine performance report function and layout in CRM system for FMCG client to save effort and time on preparing report. 
• Optimized Chatbot and CRM system data flow to improve member sign-up experience and have more comprehensive data.
• Designed new function test cases and scenarios of systems to assure systems work smoothly.
• Summarized clients' projects into 1 page case-study document and visualize the result to showcase CRM implementation benefits.
• Conducted system testing to check usability and data mapping results achieve users' requirements.
• Solved clients' problems with systems to make sure they use them right and efficiently.
• Prepared training material.

Assistant Manager of Content Planning  •  SoWork

Sep 2021 - Nov 2021 

SoWork is a social content marketing consulting firm, focusing on developing data-driven insight and content. With integrated data and social-listening tool model, it provides strategies and reports, helping brand develop social content angles and messages. Besides, it provides data-driven insight and strategic plan, assisting agency clients preparing proposal.

• Client: Bosch, Levi's, Jardine Restaurant Group (KFC & Pizza Hut), Vitakraft, Hua Nan Commercial Bank, Chunghua Telecom, National Museum of History, Ministry of Transport - Department of Navigation and Aviation, Kaohsiung Sport Development Bureau - SUP Promoting Campaign, Miya (Chinese stationary brand)
  
• Case:
  • Assisted in a pitch for a restaurant group annual PR plan with PR agency by developing a strategy and concept with data insight and providing multiple message angles. 
  • Formulated annual campaign and provided digital media delivery suggestions for famous home appliance brand to increase awareness of B2B product and evolve CSR campaign strategy.
  • Built branding position and devised annual content plan for a famous pet food brand, and  periodically presented multiple competitors' social-listening reports. 
  • Pitched for a publicly listed bank's new social position plan with a social agency by social-listening and data insight.
  • Improved a government procurement bidding plan for an IMC agency by social-listening data.
  • Delivered new product launch strategy and collected Chinese data and social-listening tools for a stationary brand in China.

Media Planner  •  Isobar

Jan 2019 - Dec 2019

Isobar is a global digital agency that delivers experience-led transformation and businesses challenge solutions with digital creative using.

• Key Client: Johnson and Johnson, Clarins, Philips, Pfizer, Chunghua Telecom, Shin Kong Life
• Achievement: 
  
  • Proposed a plan with over 2 million NTD media budget successfully in only one meeting by suggesting innovative media technology product using and my department therefore achieved one of the KPI of the year.
  • Collaborated with famous Youtuber and got over 1.9 million views in 10 days on the video, the performance was above average, and the product sales increased as well according to client's feedback.
  • Launched an online product sample campaign and got 54% offline visit rate during the time of COVID-19. (without COVID-19, the average offline visit rate is 40%)
  • Launched a product sample campaign combining AR in Chatbot, increasing 54% product sample registration redeem rate than the campaign last year.
  • Designed Chatbot flow then collected customer engagement data with Chatbot to optimize the following campaign and develop CRM plan.
  • Analyzed consumer digital ad performance data and got insight to CRM media delivery plan to lower daily media cost with API connecting.
  • Improved CRM data collecting plan by applying API to automatically deliver digital ad at specific moment.
  • Hosted internship program of our company and supervised intern’s project which was going to present to CEO of Dentsu International (formerly, Dentsu Aegis Network ) in Taiwan.

Planning Assistant  •  Vizeum

Aug 2015 - Dec 2015

Vizeum is a strategic media agency, designing solutions to accelerate clients’ business growth by leveraging data, media and technology to anticipate, understand and respond to people’s behavior.

• Key Client: Fubon Group, Taiwan Star Telecom, Bio-essence
  • Provided support to executives and managers.
  • Assisted day to day duties and development of campaigns.
  • Monthly and weekly report data collecting and analyzing.