CakeResume 找人才
最轻量、快速的招募方案，数百家企业的选择
搜寻简历，主动联系求职者，提升招募效率。
- 浏览所有搜寻结果
- 每日可无限次数开启陌生对话
- 搜尋僅開放付費企業檢視的简历
- 检视使用者信箱 & 电话
职场能力评价定义
工作經歷 Professional Experience
Experience Project Specialist • Ogilvy 奧美
六月 2022 - 十二月 2022
- 在競爭對手為三家 Martech 公司的情況下協助奧美團隊贏得 CRM 系統建置比稿。
- 執行線上線下體驗活動在一個半月提升4000以上LINE OA好友數，達8成以上活動線下體驗參與兌換率。
- 設計線下體驗活動填單領券與兌換流程以LINE OA Chatbot數位化的解決方案，達到簡化活動現場工作人員核對流程負擔以提供更佳服務體驗的目的，並搜集到可在OA分眾溝通名單，同時活動平均每週帶來約800人的OA好友數成長。
- 執行限量商品序號登錄抽獎頁面開發需求溝通，51天內序號登錄率超過50%，並抽出130名得獎人。
- 規劃線下銷售通路經銷商導入Chatbot線上整合管理提案，減少客戶上百家經銷商與消費者及通路業務檔期活動訊息對焦的溝通成本。
- 與跨部門單位協作一起達成含技術開發性質的行銷傳播需求專案。
Client: DIAGEO 帝亞吉歐
CRM Consultant • PwC Taiwan
一月 2022 - 四月 2022
- 建議連鎖通路客戶數位溝通管道新功能、解決方案導入，提高線上導線下與線下導線上交易行為效益。
- 規劃FMCG客戶CRM系統內常態性績效報表功能與呈現，減少製作報表人力與時間。
- 優化Chatbot與CRM系統數據流程，提升Chatbot註冊會員體驗與提升會員數據搜集完整度。
- 設計系統平台新功能測試情境、案例，確保系統導入後運行順利。
- 進行系統平台測試檢查使用性、數據資料結構達到客戶需求。
- 協助排除客戶操作問題，確保客戶有效運用系統平台解決問題。
- 統整客戶專案為1頁式案例研究文件並圖像化成果，展示CRM導入效益。
- 教育文件設計與製作。
Assistant Manager of Content Planning • SoWork
九月 2021 - 十一月 2021
SoWork 是透過數據洞察發展內容的專家，將多種數據資料庫及社群監測分析工具整合運用，以提供策略或報告形式幫助品牌發展社群、內容溝通訊息切角，也為代理商客戶提供數據洞察策略的服務。
- Client: Bosch, Levi's, 怡和餐飲集團 (KFC & Pizza Hut), Vitakraft, 華南銀行, 中華電信, 國立歷史博物館, 交通部航政司, 高雄運動發展局 SUP, 中國米娅
- Case:
- 以數據對焦發展進攻策略及溝通主軸，並提供多種訊息溝通形式及切角協助公關代理商客戶比稿。
- 提供知名家電品牌年度溝通活動執行規劃，並提供數位媒體投放的建議及評估，為客戶提升品牌B2B產品的認知，並發展CSR活動策略。
- 為知名寵物食品客戶提供品牌定位、規劃年度內容溝通主軸以及社群經營切角，並定期提供多個競品品牌社群監測報告。
- 協助社群代理商公股銀行比稿，透過社群監測以及數據庫資料洞察，為公股銀行提供新的形象定位及發展社群內容。
- 透過社群監測數據協助整合行銷代理商客戶優化政府標案策略及執行規劃。
- 協助中國文具品牌新產品上市內容溝通策略佈局，並協助蒐集中國適用的數據、社群監測工具。
Freelance • Freelance
一月 2020 - 八月 2021
[ 餐廳品牌 ]
- 發展品牌經營策略主軸及切角
- 協助發展線上活動企劃及流程
- 數位媒體投放預算分配、成效預估
- KOL合作名單建議
[ 影片編輯 ]
- 英文影片逐字稿聽打及翻譯上字幕
- 影片剪輯
[ 分析報告 ]
- 協助數據分析報告資料收整、洞察撰寫
Media Planner • Isobar
一月 2019 - 十二月 2019
Isobar 是一個在全球以數位為核心的全方位傳播行銷代理商。其宗旨是為品牌創造並整合以結合創意、技術、行動與社群的數位行銷方案。
- Key Client: 嬌生, 克蘭詩, 飛利浦, 輝瑞, 中華電信, 新光人壽
- Achievement:
- 一次提案就提過 200萬以上預算的新媒體技術產品提案並為部門達成其中一項年度 KPI。
- 協助品牌與知名 Youtuber 合作在 10天內達 190萬影片觀看優於預期觀看數，且客戶回覆業績提升。
- 規劃線上登記領取試用品活動在疫情期間達到 54% 線下靠櫃領取率，遠優於預期。
(無疫情期間平均線下靠櫃領取率為 40%) - 規劃 AR 結合進 Chatbot 的線上登記領取試用活動，領取兌換率較去年同期活動提升 54% 。
- 設計 Chatbot 流程且透過 Chatbot 蒐集到許多顧客互動數據，幫助優化後續的活動成效以及發展 CRM 計畫。
- 透過分析消費者數位廣告成效數據、 CRM 媒體投放數據的洞察，串接 API 導入數據降低每日媒體投放成本。
- 串接 API 協助數位廣告在特定時刻自動投遞優化 CRM 數據蒐集的規劃達到更精準投遞的目標。
- 負責公司實習生招募計畫規劃數位體驗面試，並擔任實習生們的導師負責指導實習生將要提報給公司集團 CEO 的提案 。
- 在 Isobar 我負責:
- 媒體專案企劃與執行
- 活動媒體策略發展
- 媒體數據蒐集與分析
- 提出媒體優化建議
- 提供 CRM 專案中與媒體數據、媒體 API 串接有關的協助與諮詢
- 活動媒體預算分配
- 比稿協助
- 維護與客戶及廠商間的關係
- 內部訓練課程講師 (Topic: 媒體工具應用與實際使用情境)
Planner • AAA Taiwan
三月 2017 - 十二月 2018
AAA 是電通安吉斯集團旗下的 Data 與 CRM 顧問品牌。在 2019 年加入同集團的數位領導品牌 Isobar Taiwan 為客戶提供更完整的數位服務。
- Key Client: Diageo, 食益補(白蘭氏), 全聯, 愛齊科技(隱適美), Under Armour, Tomod’s
- Achievement:
- 拿下年度數位媒體預算超過 420 萬的比稿。
- 為其中一個客戶執行超過 1,500 萬的年度媒體預算。
- 在 CRM 系統建置案子中協助安排並執行客戶及客戶夥伴的系統需求訪談，並順利上線提升客戶及客戶夥伴的工作流程效率。
- CRM 系統導入一年後，客戶會員數較去年成長 2 倍、會員專屬活動線上轉換率高達 30%。
- 在 AAA 我負責:
- 媒體專案企劃與執行
- 活動媒體策略發展
- 媒體數據蒐集與分析
- 提出媒體優化建議
- 提供 CRM 專案中與媒體數據、媒體API串接有關的協助與諮詢
- 活動媒體預算分配
- 比稿協助
- 維護與客戶及廠商間的關係
- 管理企劃助理
Planning Assistant • Vizeum
八月 2015 - 十二月 2015
Vizeum 為策略導向的媒體代理商，以數據、媒體及科技了解消費者行為並提供客戶商業問題解決方案
- Key Client: 富邦, 台灣之星, 碧歐斯
- 媒體資料處理及分析
- 媒體週報、月報、季報製作
- 競品分析
- 協助處理主管及正職人員交辦事項
Intern • Dentsu Aegis Network
七月 2015 - 八月 2015
電通安吉斯集團為全球媒體及數位行銷傳播集團以品牌創新之道為客戶提供頂級的創意溝通、媒體企劃購買及數位行銷等服務，在全球 145 個國家有超過 11,000+ 的客戶數。旗下有媒體代理商 Carat 、 dentsu X 、 Vizeum ，創意及行銷科技代理商 Isobar ，數據及 CRM 代理商 AAA ，績效行銷代理商 iProspect 。
- 發表全媒體提案
- 參與 brainstorming 會議協助發展企劃
- 協助媒體策略擬定分析
- 協助日常報告製作
專案 Project
克蘭詩神 V 量角器
克蘭詩神 V 量角器是個可以讓使用者測量臉部角度的AR濾鏡，讓他們輕鬆地看出使用產品後的效果，除此之外，我們也把這個AR結合進 Facebook Chatbot 同步蒐集了使用者在 AR 上的互動數據幫助我們在後續訊息提醒推播、數位內容媒體投放上進行優化。而神V量角器也讓這次的領取試用活動的登記兌換率較去年同期活動提升 54%。
(點擊圖片參考 Case Video)
2019 Isobar 知更鳥實習計畫
為了讓這個實習計畫充滿數位體驗，我們把制式的面試環節轉化成一系列數位體驗任務！而這個面試就是給未來的實習生數位體驗的開始。
(點擊圖片參考 Case Video)
木曜4超玩 X 落建
協助洽談與執行落建與時下最受歡迎的 YouTube 節目木曜4超玩合作趣味工商短片以提升落建的頭皮洗髮露產品達到曝光提升品牌認知。合作影片在 10 天內達 190萬次曝光優於預期，同時客戶也回報產品銷量有所提升。
(點擊圖片參考執行成果)
克蘭詩蘭花純萃賦活乳 新品上市
協助克蘭詩執行及洽談與最具影響力的美妝口碑論壇 UrCosme (@cosme Taiwan)合作試用體驗活動，讓我們的新品克蘭詩蘭花純錯賦活乳在兩個月內獲得乳液品類的排行第一以及產品關注聲量。除此之外，這次的新品上市試用體驗活動還在疫情期間達到 54% 的線下靠櫃領取率遠高於預期。(尚無疫情期間，平均活動靠櫃領取率為 40%)
(點擊圖片參考最新 UrCosme 產品資訊頁)
技能 Skill
Soft Skills
- Team Player
- Adaptability
- Communication
- Dynamic Learning
- Well-organized
Digital Marketing
- CRM
- Martech
- Digital strategy
- Digital planning
- Media optimization
- Google Analysis
- Google Trends
Data Analysis
- Power BI
- Tableau
- Data Studio
- Python (entry level)
- SQL (entry level)
語言
- English
- French (entry level)
- Japanese (entry level)
教育背景 Education
2012 - 2016
輔仁大學
廣告傳播學系
整體 GPA: 3.5/4 大三大四 GPA: 3.7/4
- TAA 校園創意提案競賽 佳作 (2015)
- 時報金犢創意獎 平面設計大專組 入圍 (2014)
- 擔任廣告傳播學系系學會 總務長 (2013-2014)
Experience Project/ Media Strategist / Martech / CRM / Digital
An adwoman with passion to tech and design who with almost 4 years experience in digital marketing.
Proficient in media strategy, planning and executive. I have honed my skill set by providing innovative and efficient digital media solutions for clients from different industries.
I believe creativity can build the intersection of different fields and wield its influence to make the world-changing happen.
I enjoy expanding my comfort zone by stepping out of it.
Professional Experience
Experience Project Specialist • Ogilvy
Jun 2022 - Dec 2022
- Assisted in winning CRM system build pitch with Ogilvy team in the case of 3 Martech companies as our competitors.
- Increased over 4,000 LINE OA friends with over 80% of participants redeeming coupons to get a taste of product within 1.5 months in an O2O experience campaign.
- Digitalized offline event sign-up and verification flow by LINE OA Chatbot to simplify staff’s work and help them provide better service experience, bringing about 800 LINE OA friends growth every week on average and gaining list for focus communication.
- Delivered online product serial number register lucky draw campaign site with developers and got over 50% serial number registration rate within 51 days with 130 winners for the lucky draw.
- Formulated offline retail online group Chatbot implementation proposal to decrease communication costs between channel sales, retailers and customers.
- Cooperated with cross-functional team to deliver projects with technical marketing requirements.
- Key Client: Diageo
CRM Consultant • PwC Taiwan
Jan 2022 - Apr 2022
- Suggested new functions and solutions to chain retail shop brand to improve benefits of O2O events.
- Formulated routine performance report function and layout in CRM system for FMCG client to save effort and time on preparing report.
- Optimized Chatbot and CRM system data flow to improve member sign-up experience and have more comprehensive data.
- Designed new function test cases and scenarios of systems to assure systems work smoothly.
- Summarized clients' projects into 1 page case-study document and visualize the result to showcase CRM implementation benefits.
- Conducted system testing to check usability and data mapping results achieve users' requirements.
- Solved clients' problems with systems to make sure they use them right and efficiently.
- Prepared training material.
Assistant Manager of Content Planning • SoWork
Sep 2021 - Nov 2021
SoWork is a social content marketing consulting firm, focusing on developing data-driven insight and content. With integrated data and social-listening tool model, it provides strategies and reports, helping brand develop social content angles and messages. Besides, it provides data-driven insight and strategic plan, assisting agency clients preparing proposal.
- Client: Bosch, Levi's, Jardine Restaurant Group (KFC & Pizza Hut), Vitakraft, Hua Nan Commercial Bank, Chunghua Telecom, National Museum of History, Ministry of Transport - Department of Navigation and Aviation, Kaohsiung Sport Development Bureau - SUP Promoting Campaign, Miya (Chinese stationary brand)
- Case:
- Assisted in a pitch for a restaurant group annual PR plan with PR agency by developing a strategy and concept with data insight and providing multiple message angles.
- Formulated annual campaign and provided digital media delivery suggestions for famous home appliance brand to increase awareness of B2B product and evolve CSR campaign strategy.
- Built branding position and devised annual content plan for a famous pet food brand, and periodically presented multiple competitors' social-listening reports.
- Pitched for a publicly listed bank's new social position plan with a social agency by social-listening and data insight.
- Improved a government procurement bidding plan for an IMC agency by social-listening data.
- Delivered new product launch strategy and collected Chinese data and social-listening tools for a stationary brand in China.
Freelancer • Freelancer
Jan 2020 - Aug 2021
[ Restaurant Brand ]
- Developed branding strategy and content angle.
- Supported developing on-line campaign flow.
- Allocated digital media budget and evaluated performance.
- Suggested influencers.
[ Video Editing ]
- Added captions and subtitles to video.
- Edited video.
[ Analysis Report ]
- Collected and analyzed data then wrote reports.
Media Planner • Isobar
Jan 2019 - Dec 2019
Isobar is a global digital agency that delivers experience-led transformation and businesses challenge solutions with digital creative using.
- Key Client: Johnson and Johnson, Clarins, Philips, Pfizer, Chunghua Telecom, Shin Kong Life
- Achievement:
- Proposed a plan with over 2 million NTD media budget successfully in only one meeting by suggesting innovative media technology product using and my department therefore achieved one of the KPI of the year.
- Collaborated with famous Youtuber and got over 1.9 million views in 10 days on the video, the performance was above average, and the product sales increased as well according to client's feedback.
- Launched an online product sample campaign and got 54% offline visit rate during the time of COVID-19. (without COVID-19, the average offline visit rate is 40%)
- Launched a product sample campaign combining AR in Chatbot, increasing 54% product sample registration redeem rate than the campaign last year.
- Designed Chatbot flow then collected customer engagement data with Chatbot to optimize the following campaign and develop CRM plan.
- Analyzed consumer digital ad performance data and got insight to CRM media delivery plan to lower daily media cost with API connecting.
- Improved CRM data collecting plan by applying API to automatically deliver digital ad at specific moment.
- Hosted internship program of our company and supervised intern’s project which was going to present to CEO of Dentsu International (formerly, Dentsu Aegis Network ) in Taiwan.
Planner • AAA Taiwan
Mar 2017 - Dec 2018
AAA is Dentsu International's data consulting and CRM agency, has joined Isobar Taiwan to strengthen the global digital agency's marketing offerings in 2019.
- Key Client : Diageo, Cerebos, PXmart, Align Technology (Invisalign), Under Armour, Tomod's
- Achievement:
- Won the pitch with over 4.2 million NTD digital media budget a year.
- Executed over 15 million NTD annual budget for one of my client's.
- Interviewed client's related departments and their partner agencies then successfully launched a CRM system which made the working process of our client and their partners more efficient.
- Tripled the number of memberships and member exclusive online campaign got 30% conversion rate after a year of CRM system implementation.
Planning Assistant • Vizeum
Aug 2015 - Dec 2015
Vizeum is a strategic media agency, designing solutions to accelerate clients’ business growth by leveraging data, media and technology to anticipate, understand and respond to people’s behavior.
- Key Client: Fubon Group, Taiwan Star Telecom, Bio-essence
- Provided support to executives and managers.
- Assisted day to day duties and development of campaigns.
- Monthly and weekly report data collecting and analyzing.
Intern • Dentsu Aegis Network
Jul 2015 - Aug 2015
Dentsu Aegis Network is a global media and digital marketing communications groups that works in 145 countries for over 11,000+ clients. Dentsu International is No.1 in attracting global new business and retaining current clients in COMvergence's study.
It comprises media agencies Carat, dentsu X, and Vizeum, creative and martech agency Isobar, data consulting and CRM agency AAA, and performance marketing agency iProspect.
- Proposed multi-channel media plan.
- Helped media strategy report analysis.
- Participated in brainstorming and supported develop plan idea.
- Assisted day to day duties.
Project
Clarins V Protractor
Clarins V Protractor is an AR filter allowed users check their facial shape angle and see the result of using the product easily. Besides, we combined the AR into Facebook Chatbot so that we could collect all the interaction data helping us optimize re-push message and digital content delivery. As a result, Clarins V Protractor created 54% increasing of product sample redeem rate than the campaign last year.
(click image for case video)
2019 Isobar Internship Program Interview
To host an internship program with digital experience, we turned the formal interview into a series digital experience tasks. The interview was the start of the digital experience to the intern candidates.
(click image for case video)
Muyao 4 Super Playing X Regaine
Collaborated with one of the most popular Youtube show to improve Regaine's shampoo product Pregaine's product awareness. The video got over 1.9 million views in 10 days, the performance was above average, and the product sales increased as well according to client's feedback.
(click image for watching the video)
Clarins Plant Gold Launch
Collaborated with one of the most influential beauty WOM forum UrCoseme (as know as @cosme Taiwan) with product sample campaign, making our new product Clarins Plant Gold got the 1st place of lotion category ranking and certain product awareness in 2 months. Besides, this campaign achieved 54% offline visit rate during the time of COVID-19.
(without COVID-19, the average offline visit rate is 40%)
(click image for the latest UrCosme product info page)
Skill
Soft Skills
- Team Player
- Adaptability
- Communication
- Dynamic Learning
- Well-organized
Digital Marketing
- CRM
- Martech
- Digital strategy
- Digital planning
- Media optimization
- Google Analysis
- Google Trends
Data Analysis
- Power BI
- Tableau
- Data Studio
- Python (entry level)
- SQL (entry level)
Language
- English
- French (entry level)
- Japanese (entry level)
Education
2012 - 2016
Fu Jen Catholic University
Advertising and Public Relations
Overall GPA: 3.5/4 Junior & Senior GPA: 3.7/4
- Honorable Mention of TAA National Creative Strategy Proposal Competition (2015)
- Award of Nomination of Times Young Creative Award (Print Advertisement College group) (2014)
- Director of General Affairs of Student Association of Advertising and Public Relations Department (2013-2014)
工作經歷 Professional Experience
Experience Project Specialist • Ogilvy 奧美
六月 2022 - 十二月 2022
- 在競爭對手為三家 Martech 公司的情況下協助奧美團隊贏得 CRM 系統建置比稿。
- 執行線上線下體驗活動在一個半月提升4000以上LINE OA好友數，達8成以上活動線下體驗參與兌換率。
- 設計線下體驗活動填單領券與兌換流程以LINE OA Chatbot數位化的解決方案，達到簡化活動現場工作人員核對流程負擔以提供更佳服務體驗的目的，並搜集到可在OA分眾溝通名單，同時活動平均每週帶來約800人的OA好友數成長。
- 執行限量商品序號登錄抽獎頁面開發需求溝通，51天內序號登錄率超過50%，並抽出130名得獎人。
- 規劃線下銷售通路經銷商導入Chatbot線上整合管理提案，減少客戶上百家經銷商與消費者及通路業務檔期活動訊息對焦的溝通成本。
- 與跨部門單位協作一起達成含技術開發性質的行銷傳播需求專案。
Client: DIAGEO 帝亞吉歐
CRM Consultant • PwC Taiwan
一月 2022 - 四月 2022
- 建議連鎖通路客戶數位溝通管道新功能、解決方案導入，提高線上導線下與線下導線上交易行為效益。
- 規劃FMCG客戶CRM系統內常態性績效報表功能與呈現，減少製作報表人力與時間。
- 優化Chatbot與CRM系統數據流程，提升Chatbot註冊會員體驗與提升會員數據搜集完整度。
- 設計系統平台新功能測試情境、案例，確保系統導入後運行順利。
- 進行系統平台測試檢查使用性、數據資料結構達到客戶需求。
- 協助排除客戶操作問題，確保客戶有效運用系統平台解決問題。
- 統整客戶專案為1頁式案例研究文件並圖像化成果，展示CRM導入效益。
- 教育文件設計與製作。
Assistant Manager of Content Planning • SoWork
九月 2021 - 十一月 2021
SoWork 是透過數據洞察發展內容的專家，將多種數據資料庫及社群監測分析工具整合運用，以提供策略或報告形式幫助品牌發展社群、內容溝通訊息切角，也為代理商客戶提供數據洞察策略的服務。
- Client: Bosch, Levi's, 怡和餐飲集團 (KFC & Pizza Hut), Vitakraft, 華南銀行, 中華電信, 國立歷史博物館, 交通部航政司, 高雄運動發展局 SUP, 中國米娅
- Case:
- 以數據對焦發展進攻策略及溝通主軸，並提供多種訊息溝通形式及切角協助公關代理商客戶比稿。
- 提供知名家電品牌年度溝通活動執行規劃，並提供數位媒體投放的建議及評估，為客戶提升品牌B2B產品的認知，並發展CSR活動策略。
- 為知名寵物食品客戶提供品牌定位、規劃年度內容溝通主軸以及社群經營切角，並定期提供多個競品品牌社群監測報告。
- 協助社群代理商公股銀行比稿，透過社群監測以及數據庫資料洞察，為公股銀行提供新的形象定位及發展社群內容。
- 透過社群監測數據協助整合行銷代理商客戶優化政府標案策略及執行規劃。
- 協助中國文具品牌新產品上市內容溝通策略佈局，並協助蒐集中國適用的數據、社群監測工具。
Freelance • Freelance
一月 2020 - 八月 2021
[ 餐廳品牌 ]
- 發展品牌經營策略主軸及切角
- 協助發展線上活動企劃及流程
- 數位媒體投放預算分配、成效預估
- KOL合作名單建議
[ 影片編輯 ]
- 英文影片逐字稿聽打及翻譯上字幕
- 影片剪輯
[ 分析報告 ]
- 協助數據分析報告資料收整、洞察撰寫
Media Planner • Isobar
一月 2019 - 十二月 2019
Isobar 是一個在全球以數位為核心的全方位傳播行銷代理商。其宗旨是為品牌創造並整合以結合創意、技術、行動與社群的數位行銷方案。
- Key Client: 嬌生, 克蘭詩, 飛利浦, 輝瑞, 中華電信, 新光人壽
- Achievement:
- 一次提案就提過 200萬以上預算的新媒體技術產品提案並為部門達成其中一項年度 KPI。
- 協助品牌與知名 Youtuber 合作在 10天內達 190萬影片觀看優於預期觀看數，且客戶回覆業績提升。
- 規劃線上登記領取試用品活動在疫情期間達到 54% 線下靠櫃領取率，遠優於預期。
(無疫情期間平均線下靠櫃領取率為 40%) - 規劃 AR 結合進 Chatbot 的線上登記領取試用活動，領取兌換率較去年同期活動提升 54% 。
- 設計 Chatbot 流程且透過 Chatbot 蒐集到許多顧客互動數據，幫助優化後續的活動成效以及發展 CRM 計畫。
- 透過分析消費者數位廣告成效數據、 CRM 媒體投放數據的洞察，串接 API 導入數據降低每日媒體投放成本。
- 串接 API 協助數位廣告在特定時刻自動投遞優化 CRM 數據蒐集的規劃達到更精準投遞的目標。
- 負責公司實習生招募計畫規劃數位體驗面試，並擔任實習生們的導師負責指導實習生將要提報給公司集團 CEO 的提案 。
- 在 Isobar 我負責:
- 媒體專案企劃與執行
- 活動媒體策略發展
- 媒體數據蒐集與分析
- 提出媒體優化建議
- 提供 CRM 專案中與媒體數據、媒體 API 串接有關的協助與諮詢
- 活動媒體預算分配
- 比稿協助
- 維護與客戶及廠商間的關係
- 內部訓練課程講師 (Topic: 媒體工具應用與實際使用情境)
Planner • AAA Taiwan
三月 2017 - 十二月 2018
AAA 是電通安吉斯集團旗下的 Data 與 CRM 顧問品牌。在 2019 年加入同集團的數位領導品牌 Isobar Taiwan 為客戶提供更完整的數位服務。
- Key Client: Diageo, 食益補(白蘭氏), 全聯, 愛齊科技(隱適美), Under Armour, Tomod’s
- Achievement:
- 拿下年度數位媒體預算超過 420 萬的比稿。
- 為其中一個客戶執行超過 1,500 萬的年度媒體預算。
- 在 CRM 系統建置案子中協助安排並執行客戶及客戶夥伴的系統需求訪談，並順利上線提升客戶及客戶夥伴的工作流程效率。
- CRM 系統導入一年後，客戶會員數較去年成長 2 倍、會員專屬活動線上轉換率高達 30%。
- 在 AAA 我負責:
- 媒體專案企劃與執行
- 活動媒體策略發展
- 媒體數據蒐集與分析
- 提出媒體優化建議
- 提供 CRM 專案中與媒體數據、媒體API串接有關的協助與諮詢
- 活動媒體預算分配
- 比稿協助
- 維護與客戶及廠商間的關係
- 管理企劃助理
Planning Assistant • Vizeum
八月 2015 - 十二月 2015
Vizeum 為策略導向的媒體代理商，以數據、媒體及科技了解消費者行為並提供客戶商業問題解決方案
- Key Client: 富邦, 台灣之星, 碧歐斯
- 媒體資料處理及分析
- 媒體週報、月報、季報製作
- 競品分析
- 協助處理主管及正職人員交辦事項
Intern • Dentsu Aegis Network
七月 2015 - 八月 2015
電通安吉斯集團為全球媒體及數位行銷傳播集團以品牌創新之道為客戶提供頂級的創意溝通、媒體企劃購買及數位行銷等服務，在全球 145 個國家有超過 11,000+ 的客戶數。旗下有媒體代理商 Carat 、 dentsu X 、 Vizeum ，創意及行銷科技代理商 Isobar ，數據及 CRM 代理商 AAA ，績效行銷代理商 iProspect 。
- 發表全媒體提案
- 參與 brainstorming 會議協助發展企劃
- 協助媒體策略擬定分析
- 協助日常報告製作
專案 Project
克蘭詩神 V 量角器
克蘭詩神 V 量角器是個可以讓使用者測量臉部角度的AR濾鏡，讓他們輕鬆地看出使用產品後的效果，除此之外，我們也把這個AR結合進 Facebook Chatbot 同步蒐集了使用者在 AR 上的互動數據幫助我們在後續訊息提醒推播、數位內容媒體投放上進行優化。而神V量角器也讓這次的領取試用活動的登記兌換率較去年同期活動提升 54%。
(點擊圖片參考 Case Video)
2019 Isobar 知更鳥實習計畫
為了讓這個實習計畫充滿數位體驗，我們把制式的面試環節轉化成一系列數位體驗任務！而這個面試就是給未來的實習生數位體驗的開始。
(點擊圖片參考 Case Video)
木曜4超玩 X 落建
協助洽談與執行落建與時下最受歡迎的 YouTube 節目木曜4超玩合作趣味工商短片以提升落建的頭皮洗髮露產品達到曝光提升品牌認知。合作影片在 10 天內達 190萬次曝光優於預期，同時客戶也回報產品銷量有所提升。
(點擊圖片參考執行成果)
克蘭詩蘭花純萃賦活乳 新品上市
協助克蘭詩執行及洽談與最具影響力的美妝口碑論壇 UrCosme (@cosme Taiwan)合作試用體驗活動，讓我們的新品克蘭詩蘭花純錯賦活乳在兩個月內獲得乳液品類的排行第一以及產品關注聲量。除此之外，這次的新品上市試用體驗活動還在疫情期間達到 54% 的線下靠櫃領取率遠高於預期。(尚無疫情期間，平均活動靠櫃領取率為 40%)
(點擊圖片參考最新 UrCosme 產品資訊頁)
技能 Skill
Soft Skills
- Team Player
- Adaptability
- Communication
- Dynamic Learning
- Well-organized
Digital Marketing
- CRM
- Martech
- Digital strategy
- Digital planning
- Media optimization
- Google Analysis
- Google Trends
Data Analysis
- Power BI
- Tableau
- Data Studio
- Python (entry level)
- SQL (entry level)
語言
- English
- French (entry level)
- Japanese (entry level)
教育背景 Education
2012 - 2016
輔仁大學
廣告傳播學系
整體 GPA: 3.5/4 大三大四 GPA: 3.7/4
- TAA 校園創意提案競賽 佳作 (2015)
- 時報金犢創意獎 平面設計大專組 入圍 (2014)
- 擔任廣告傳播學系系學會 總務長 (2013-2014)
Experience Project/ Media Strategist / Martech / CRM / Digital
An adwoman with passion to tech and design who with almost 4 years experience in digital marketing.
Proficient in media strategy, planning and executive. I have honed my skill set by providing innovative and efficient digital media solutions for clients from different industries.
I believe creativity can build the intersection of different fields and wield its influence to make the world-changing happen.
I enjoy expanding my comfort zone by stepping out of it.
Professional Experience
Experience Project Specialist • Ogilvy
Jun 2022 - Dec 2022
- Assisted in winning CRM system build pitch with Ogilvy team in the case of 3 Martech companies as our competitors.
- Increased over 4,000 LINE OA friends with over 80% of participants redeeming coupons to get a taste of product within 1.5 months in an O2O experience campaign.
- Digitalized offline event sign-up and verification flow by LINE OA Chatbot to simplify staff’s work and help them provide better service experience, bringing about 800 LINE OA friends growth every week on average and gaining list for focus communication.
- Delivered online product serial number register lucky draw campaign site with developers and got over 50% serial number registration rate within 51 days with 130 winners for the lucky draw.
- Formulated offline retail online group Chatbot implementation proposal to decrease communication costs between channel sales, retailers and customers.
- Cooperated with cross-functional team to deliver projects with technical marketing requirements.
- Key Client: Diageo
CRM Consultant • PwC Taiwan
Jan 2022 - Apr 2022
- Suggested new functions and solutions to chain retail shop brand to improve benefits of O2O events.
- Formulated routine performance report function and layout in CRM system for FMCG client to save effort and time on preparing report.
- Optimized Chatbot and CRM system data flow to improve member sign-up experience and have more comprehensive data.
- Designed new function test cases and scenarios of systems to assure systems work smoothly.
- Summarized clients' projects into 1 page case-study document and visualize the result to showcase CRM implementation benefits.
- Conducted system testing to check usability and data mapping results achieve users' requirements.
- Solved clients' problems with systems to make sure they use them right and efficiently.
- Prepared training material.
Assistant Manager of Content Planning • SoWork
Sep 2021 - Nov 2021
SoWork is a social content marketing consulting firm, focusing on developing data-driven insight and content. With integrated data and social-listening tool model, it provides strategies and reports, helping brand develop social content angles and messages. Besides, it provides data-driven insight and strategic plan, assisting agency clients preparing proposal.
- Client: Bosch, Levi's, Jardine Restaurant Group (KFC & Pizza Hut), Vitakraft, Hua Nan Commercial Bank, Chunghua Telecom, National Museum of History, Ministry of Transport - Department of Navigation and Aviation, Kaohsiung Sport Development Bureau - SUP Promoting Campaign, Miya (Chinese stationary brand)
- Case:
- Assisted in a pitch for a restaurant group annual PR plan with PR agency by developing a strategy and concept with data insight and providing multiple message angles.
- Formulated annual campaign and provided digital media delivery suggestions for famous home appliance brand to increase awareness of B2B product and evolve CSR campaign strategy.
- Built branding position and devised annual content plan for a famous pet food brand, and periodically presented multiple competitors' social-listening reports.
- Pitched for a publicly listed bank's new social position plan with a social agency by social-listening and data insight.
- Improved a government procurement bidding plan for an IMC agency by social-listening data.
- Delivered new product launch strategy and collected Chinese data and social-listening tools for a stationary brand in China.
Freelancer • Freelancer
Jan 2020 - Aug 2021
[ Restaurant Brand ]
- Developed branding strategy and content angle.
- Supported developing on-line campaign flow.
- Allocated digital media budget and evaluated performance.
- Suggested influencers.
[ Video Editing ]
- Added captions and subtitles to video.
- Edited video.
[ Analysis Report ]
- Collected and analyzed data then wrote reports.
Media Planner • Isobar
Jan 2019 - Dec 2019
Isobar is a global digital agency that delivers experience-led transformation and businesses challenge solutions with digital creative using.
- Key Client: Johnson and Johnson, Clarins, Philips, Pfizer, Chunghua Telecom, Shin Kong Life
- Achievement:
- Proposed a plan with over 2 million NTD media budget successfully in only one meeting by suggesting innovative media technology product using and my department therefore achieved one of the KPI of the year.
- Collaborated with famous Youtuber and got over 1.9 million views in 10 days on the video, the performance was above average, and the product sales increased as well according to client's feedback.
- Launched an online product sample campaign and got 54% offline visit rate during the time of COVID-19. (without COVID-19, the average offline visit rate is 40%)
- Launched a product sample campaign combining AR in Chatbot, increasing 54% product sample registration redeem rate than the campaign last year.
- Designed Chatbot flow then collected customer engagement data with Chatbot to optimize the following campaign and develop CRM plan.
- Analyzed consumer digital ad performance data and got insight to CRM media delivery plan to lower daily media cost with API connecting.
- Improved CRM data collecting plan by applying API to automatically deliver digital ad at specific moment.
- Hosted internship program of our company and supervised intern’s project which was going to present to CEO of Dentsu International (formerly, Dentsu Aegis Network ) in Taiwan.
Planner • AAA Taiwan
Mar 2017 - Dec 2018
AAA is Dentsu International's data consulting and CRM agency, has joined Isobar Taiwan to strengthen the global digital agency's marketing offerings in 2019.
- Key Client : Diageo, Cerebos, PXmart, Align Technology (Invisalign), Under Armour, Tomod's
- Achievement:
- Won the pitch with over 4.2 million NTD digital media budget a year.
- Executed over 15 million NTD annual budget for one of my client's.
- Interviewed client's related departments and their partner agencies then successfully launched a CRM system which made the working process of our client and their partners more efficient.
- Tripled the number of memberships and member exclusive online campaign got 30% conversion rate after a year of CRM system implementation.
Planning Assistant • Vizeum
Aug 2015 - Dec 2015
Vizeum is a strategic media agency, designing solutions to accelerate clients’ business growth by leveraging data, media and technology to anticipate, understand and respond to people’s behavior.
- Key Client: Fubon Group, Taiwan Star Telecom, Bio-essence
- Provided support to executives and managers.
- Assisted day to day duties and development of campaigns.
- Monthly and weekly report data collecting and analyzing.
Intern • Dentsu Aegis Network
Jul 2015 - Aug 2015
Dentsu Aegis Network is a global media and digital marketing communications groups that works in 145 countries for over 11,000+ clients. Dentsu International is No.1 in attracting global new business and retaining current clients in COMvergence's study.
It comprises media agencies Carat, dentsu X, and Vizeum, creative and martech agency Isobar, data consulting and CRM agency AAA, and performance marketing agency iProspect.
- Proposed multi-channel media plan.
- Helped media strategy report analysis.
- Participated in brainstorming and supported develop plan idea.
- Assisted day to day duties.
Project
Clarins V Protractor
Clarins V Protractor is an AR filter allowed users check their facial shape angle and see the result of using the product easily. Besides, we combined the AR into Facebook Chatbot so that we could collect all the interaction data helping us optimize re-push message and digital content delivery. As a result, Clarins V Protractor created 54% increasing of product sample redeem rate than the campaign last year.
(click image for case video)
2019 Isobar Internship Program Interview
To host an internship program with digital experience, we turned the formal interview into a series digital experience tasks. The interview was the start of the digital experience to the intern candidates.
(click image for case video)
Muyao 4 Super Playing X Regaine
Collaborated with one of the most popular Youtube show to improve Regaine's shampoo product Pregaine's product awareness. The video got over 1.9 million views in 10 days, the performance was above average, and the product sales increased as well according to client's feedback.
(click image for watching the video)
Clarins Plant Gold Launch
Collaborated with one of the most influential beauty WOM forum UrCoseme (as know as @cosme Taiwan) with product sample campaign, making our new product Clarins Plant Gold got the 1st place of lotion category ranking and certain product awareness in 2 months. Besides, this campaign achieved 54% offline visit rate during the time of COVID-19.
(without COVID-19, the average offline visit rate is 40%)
(click image for the latest UrCosme product info page)
Skill
Soft Skills
- Team Player
- Adaptability
- Communication
- Dynamic Learning
- Well-organized
Digital Marketing
- CRM
- Martech
- Digital strategy
- Digital planning
- Media optimization
- Google Analysis
- Google Trends
Data Analysis
- Power BI
- Tableau
- Data Studio
- Python (entry level)
- SQL (entry level)
Language
- English
- French (entry level)
- Japanese (entry level)
Education
2012 - 2016
Fu Jen Catholic University
Advertising and Public Relations
Overall GPA: 3.5/4 Junior & Senior GPA: 3.7/4
- Honorable Mention of TAA National Creative Strategy Proposal Competition (2015)
- Award of Nomination of Times Young Creative Award (Print Advertisement College group) (2014)
- Director of General Affairs of Student Association of Advertising and Public Relations Department (2013-2014)