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Taiwan
台灣
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Avatar of Hoang Le Minh.
Avatar of Hoang Le Minh.
Hoang Le Minh
Past
KOL and Partnership Specialist – Social Content Marketing @OPPO
・
2023 ~ 2024
Team Leader/Specialist
Within one month
Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.
KOL Management
Communication
MarCom
Unemployed
・
Ready to interview
Full-time / Not interested in working remotely
6-10 years
University of Education
・
Chinese
Avatar of the user.
Avatar of the user.
Available for paid companies
Online Acquisition Coordinator @Greenpeace Southeast Asia
・
2015 ~ Present
Digital Marketing
Within one month
Email Marketing
Content Marketing
Digital Marketing
Employed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
Universitas Mercu Buana
・
Public Relations
Avatar of Jonathan Chuang.
Avatar of Jonathan Chuang.
Jonathan Chuang
Product Marketing & Operation Expert, Content Commerce @Alibaba Group
・
2021 ~ Present
Senior Marketing Manager/Marketing Director
Within one month
Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐
Marketing Communications
Product Marketing
ECommerce Product Development
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
FuJen Catholic University
・
Japanese Language & Culture
Avatar of the user.
Avatar of the user.
Available for paid companies
Past
Senior Marketing Specialist @ASUS Cloud Corporation
・
2017 ~ 2023
行銷企劃專員
Within one month
Data-Driven Marketing
Critical thinking
Handling pressure
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Kaohsiung First University of Science and Technology
・
Applied English
Avatar of 白庭華.
Avatar of 白庭華.
白庭華
Past
網紅經營專員 @Cofit Healthcare Inc. 群健科技
・
2023 ~ 2023
品牌專案企劃、網路行銷企劃、專案管理師、內容行銷企劃
Within one month
創造、黏著經營 3.透過數據追蹤與成效分析，持續在方向策略與成長引擎上建構新的假設，進行軸轉 具備能力： 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就： 從 0 至 1 參與社群從搭建、上線、拉新，到提升互動與黏著的過程
Word
PowerPoint
Excel
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
私立淡江大學Tamkang University
・
Public Administration
Avatar of Diana Shih.
Avatar of Diana Shih.
Diana Shih
Past
Solopreneur @Media Ape
・
2022 ~ 2024
Creative/Content /Project head Digital, Television ,Films and Social Media
Within one month
effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3
Word
PowerPoint
Excel
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Bonn
・
Neuroscience
Avatar of the user.
Avatar of the user.
Available for paid companies
Product Marketing Manager @National Math and Science Initiative
・
2024 ~ Present
UX Writer, Content Marketer, UX/UI Designer
Within one month
Figma
Canva
Microsoft 365
Employed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
University of Colorado Denver
・
Entertainment Industry Marketing
Avatar of 王信棋 WANG XIN QI.
Avatar of 王信棋 WANG XIN QI.
王信棋 WANG XIN QI
Growth Marketing Specialist @Hahow 好學校
・
2023 ~ Present
Senior Growth Marketing
Within one month
registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC
Microsoft Office
Communication
Google Analytics
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Central University
・
Finance, General
Avatar of Salie Chien.
Avatar of Salie Chien.
Salie Chien
Product design & PM @LINE Bank (台灣連線商業銀行)
・
2022 ~ Present
Senior UX Designer, Product Designer, Design Lead
Within one month
from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry. • Launched a movie forum from scratch, which is an internal initiative project. Designer & Writer ． Freelance ． 2016//5 • Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs. Social Media Editor ． VidaOrange ． 2015//5 • Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles. • Achieved page likes by 142% on Facebook business page a...
Sketch App
Design Thinking
Web Design
Employed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
National Central University
・
Business Administration
Avatar of 陳奕綸.
Avatar of 陳奕綸.
陳奕綸
Past
Marketing Manager @Influenxio 圈圈科技
・
2022 ~ Present
SEO Manager, Content Manager, Digital Marketing Manager,Marketing Manager,Product Marketing Manager
Within two months
brand exposure and resulting in a 50% increase in monthly subscription revenue. Customer Service & Operation Division Assistant Manager • 商周集團Business Weekly Group 七月十月 2022 The new college website was launched. ・Website traffic increased 150% by utilizing Google keyword positioning, website SEO, and content marketing optimization. ・Boosted qualified CEO leads by 92% in 3 months. Customer Service & Operation Division Supervisor • 商周集團Business Weekly Group 九月七月Roundtable Trends Forum , compared to the previous year: ・Website traffic increased by 67%. ・Boosted qualified leads by 64% and
Marketing Strategy
Digital Marketing
Product Marketing
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
National Chung Cheng University
・
Psychology

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
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More than one year
Avatar of 鄭硯融 Fernando.
鄭硯融 Fernando
Data Analyst 數據分析師
Logo of Bloom & Wild.
Bloom & Wild
・
2021 ~ Present
London, 英國
Professional Background
Current status
Employed
Job Search Progress
Professions
Data Scientist
Fields of Employment
Cosmetics
Work experience
2-4 years
Management
Skills
Excel
Python
JavaScript
Tableau
Data Analytics
Data Visualization
Reporting & Analysis
Business Analysis
Business Strategy
Analytical Skills
BigQuery
SQL
SQL Server
HTML/CSS
Google Analytics
Google AdWords
Google Tag Manager
Google Ads
facebook ads
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Job search preferences
Positions
數據分析師
Job types
Full-time
Locations
台灣台北市, 新加坡, 加拿大, 美國, 荷蘭
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
University of Manchester 曼徹斯特大學
Major
Marketing 行銷學系
Print
Yen-Jung Cheng.jpg

鄭硯融  Yen-Jung Cheng


於電商產業累積超過 +3 年之數據分析工作經驗，主責產品數據實驗分析、用戶體驗優化、顧客數據整合報表、提供各渠道的改善方案，與產品開發團隊合作以優化各網站與 App 端消費體驗，及佈局整體網站與 App 行為事件追蹤、代碼管理 (Tag Management) 方案


       

工作經歷

Product Analyst 產品數據分析師 - Bloom & Wild (倫敦, 2021/02 ~ )

  • 執行超過 50+ 網站與 App 產品實驗(A/B testing)設計、包含實驗資料驗證、事件佈局追蹤、成效分析推薦以及產品優化策略，為整體服務達成 +30% RPV 成長

  • 建立 End-to-end 全自動化實驗數據，以及實驗成效簡報內容全自動化，成功節省整體數據團隊超過 40% 的分析時間成本，透過 SQL, Python, JavaSciprt + 3rd Party API 連結各實驗主要指標以及內部數據連結讓產品開發團隊也能達成高自主使用率

  • 主責網站與 App 端購物體驗 (UX) 數據分析以及分析工具事件追蹤的管理包含 Google Analytics 360, Google Optimize, Heap, Google Tag Manager, Hotjar 等

  • 長期與產品經理及開發團隊密切合作，合作團隊領域包含網站用戶成長、結帳設計、付費流程設計、App 端購物體驗等

  • 透過 SQL, Python, GA360, BigQuery, Tableau 等工具進行用戶行為分析、漏斗分析、顧客數據報表的建立以及提供洞見與推薦

  • 進行跨國企業併購分析專案，提供併購企業之整體網站用戶行為表現評分、網站表現健檢、以及提供用戶成長預測之併購決策諮詢。

Data Analyst 數據分析師 - The Hut Group (曼徹斯特, 2018/10 ~ 2022/01 )

  • 主責數據整理與分析顧客數據報表、專案成效、以及針對行銷渠道的改善方案。同時定期與行銷/財務等團隊諮詢以搜集需求，調整每月策略，協助歐亞與美洲業務 10+ 檔大型行銷活動

  • 熟悉數據相關之程式與運用，包含 SQL, Python, Tableau (data visualisation), Google Analytics (GA360), Excel 等。於英語工作環境達3年，熟悉商業英文書寫與良好跨部門溝通能力。

  • 負責部署以及管理各類追蹤工具包含 Google Tag Manager / GA360、事件追蹤、第三方行銷工具等，同時定期稽核追蹤工具精確性與成效。並且定期提供數據支援行銷/IT團隊等跨部門相關專案與測試，進行各類專案規劃。

  • 建構數據產品/模型以優化工作流程與行銷活動成效，包含顧客行為渠道分析報表、轉換率分析，KPI 表現檢測工具 (Anomaly Detection) 等，提供行銷部門交叉比對，成功優化公司整體行銷人員至少 20% 以上時間與人力投入。

  • 建立顧客行為渠道的分析報表，包含購買行為、轉換率分析、造訪途徑分析等、各頁綜合分數評比等，提供交叉比對分析，且透過各類數據產品成功提升總體業績 15%。

網站優化分析 & 專案經理 - YOSGO (臺北, 2016/05 ~ 2017/07)

  • 綜合 Google Analytics等分析工具、針對各行銷專案優化網站品質與使用者體驗、改善線上行銷活動成效以及 SEO 強化等。

  • 規劃各類線上廣告包含 Google Ads / Facebook Ads / Gmail 等關鍵字策略以及文案撰寫，領域包含運動賽事、專業研討會活動等

  • 佈局各行銷渠道策略包含 Email、線上社群、SEO/SEM、廣告策略等，曾成功兩個月內從熱門搜尋字詞中成功讓網站從第10頁站至第1頁。

  • 負責部署站內各類追蹤工具、以及客製化行為追蹤，與 IT 團隊合作持續測試優化站內表現。

Ruby on Rails 後端開發(實習) - Polydice, Inc. 愛料理 iCook (臺北, 2016/02 ~ 2016/04)

  • 網頁後端開發實習

  • 擔任 Ruby on Rails 短期技術實習熟悉 Web 後端之基礎模式。

學歷

University of Manchester 曼徹斯特大學 - 行銷學系 (2017 ~ 2018)

- 研究從企業角度出發，行銷專業經理的相關專業，主修課程囊括：零售行銷、國際行銷、廣告整合行銷、行銷管理等

- 主要論文深究社群媒體對於使用者的參與度案例分析，以及社群軟體 24 小時限時動態之相關應用

國立臺北大學 - 企業管理學系 (2012 ~ 2016)


技能

主要數據相關

  • SQL
  • Python
  • Tableau / Power BI
  • Redshift / BigQuery / MS SQL Server
  • Data Modelling
  • Data Visualisation (Plotly etc.)
  • Google Data Studio / Optimize
  • JavaScript
  • Google Tag Manager
  • Excel

行銷

  • Google Analytics 360
  • Content Marketing
  • SEO / SEM
  • PPC
  • Facebook Ads
  • Google Ads

語言

  • 中文：聽說讀寫精通
  • 英文：聽說讀寫精通




Resume
Profile
Print
Yen-Jung Cheng.jpg

鄭硯融  Yen-Jung Cheng


於電商產業累積超過 +3 年之數據分析工作經驗，主責產品數據實驗分析、用戶體驗優化、顧客數據整合報表、提供各渠道的改善方案，與產品開發團隊合作以優化各網站與 App 端消費體驗，及佈局整體網站與 App 行為事件追蹤、代碼管理 (Tag Management) 方案


       

工作經歷

Product Analyst 產品數據分析師 - Bloom & Wild (倫敦, 2021/02 ~ )

  • 執行超過 50+ 網站與 App 產品實驗(A/B testing)設計、包含實驗資料驗證、事件佈局追蹤、成效分析推薦以及產品優化策略，為整體服務達成 +30% RPV 成長

  • 建立 End-to-end 全自動化實驗數據，以及實驗成效簡報內容全自動化，成功節省整體數據團隊超過 40% 的分析時間成本，透過 SQL, Python, JavaSciprt + 3rd Party API 連結各實驗主要指標以及內部數據連結讓產品開發團隊也能達成高自主使用率

  • 主責網站與 App 端購物體驗 (UX) 數據分析以及分析工具事件追蹤的管理包含 Google Analytics 360, Google Optimize, Heap, Google Tag Manager, Hotjar 等

  • 長期與產品經理及開發團隊密切合作，合作團隊領域包含網站用戶成長、結帳設計、付費流程設計、App 端購物體驗等

  • 透過 SQL, Python, GA360, BigQuery, Tableau 等工具進行用戶行為分析、漏斗分析、顧客數據報表的建立以及提供洞見與推薦

  • 進行跨國企業併購分析專案，提供併購企業之整體網站用戶行為表現評分、網站表現健檢、以及提供用戶成長預測之併購決策諮詢。

Data Analyst 數據分析師 - The Hut Group (曼徹斯特, 2018/10 ~ 2022/01 )

  • 主責數據整理與分析顧客數據報表、專案成效、以及針對行銷渠道的改善方案。同時定期與行銷/財務等團隊諮詢以搜集需求，調整每月策略，協助歐亞與美洲業務 10+ 檔大型行銷活動

  • 熟悉數據相關之程式與運用，包含 SQL, Python, Tableau (data visualisation), Google Analytics (GA360), Excel 等。於英語工作環境達3年，熟悉商業英文書寫與良好跨部門溝通能力。

  • 負責部署以及管理各類追蹤工具包含 Google Tag Manager / GA360、事件追蹤、第三方行銷工具等，同時定期稽核追蹤工具精確性與成效。並且定期提供數據支援行銷/IT團隊等跨部門相關專案與測試，進行各類專案規劃。

  • 建構數據產品/模型以優化工作流程與行銷活動成效，包含顧客行為渠道分析報表、轉換率分析，KPI 表現檢測工具 (Anomaly Detection) 等，提供行銷部門交叉比對，成功優化公司整體行銷人員至少 20% 以上時間與人力投入。

  • 建立顧客行為渠道的分析報表，包含購買行為、轉換率分析、造訪途徑分析等、各頁綜合分數評比等，提供交叉比對分析，且透過各類數據產品成功提升總體業績 15%。

網站優化分析 & 專案經理 - YOSGO (臺北, 2016/05 ~ 2017/07)

  • 綜合 Google Analytics等分析工具、針對各行銷專案優化網站品質與使用者體驗、改善線上行銷活動成效以及 SEO 強化等。

  • 規劃各類線上廣告包含 Google Ads / Facebook Ads / Gmail 等關鍵字策略以及文案撰寫，領域包含運動賽事、專業研討會活動等

  • 佈局各行銷渠道策略包含 Email、線上社群、SEO/SEM、廣告策略等，曾成功兩個月內從熱門搜尋字詞中成功讓網站從第10頁站至第1頁。

  • 負責部署站內各類追蹤工具、以及客製化行為追蹤，與 IT 團隊合作持續測試優化站內表現。

Ruby on Rails 後端開發(實習) - Polydice, Inc. 愛料理 iCook (臺北, 2016/02 ~ 2016/04)

  • 網頁後端開發實習

  • 擔任 Ruby on Rails 短期技術實習熟悉 Web 後端之基礎模式。

學歷

University of Manchester 曼徹斯特大學 - 行銷學系 (2017 ~ 2018)

- 研究從企業角度出發，行銷專業經理的相關專業，主修課程囊括：零售行銷、國際行銷、廣告整合行銷、行銷管理等

- 主要論文深究社群媒體對於使用者的參與度案例分析，以及社群軟體 24 小時限時動態之相關應用

國立臺北大學 - 企業管理學系 (2012 ~ 2016)


技能

主要數據相關

  • SQL
  • Python
  • Tableau / Power BI
  • Redshift / BigQuery / MS SQL Server
  • Data Modelling
  • Data Visualisation (Plotly etc.)
  • Google Data Studio / Optimize
  • JavaScript
  • Google Tag Manager
  • Excel

行銷

  • Google Analytics 360
  • Content Marketing
  • SEO / SEM
  • PPC
  • Facebook Ads
  • Google Ads

語言

  • 中文：聽說讀寫精通
  • 英文：聽說讀寫精通