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Definition of Reputation Credits
Christopher Church
Christopher is the Site Expert (Editor) of The Baltimore Wire and freelance writer. He's a data-driven growth marketer with 3+ years of experience in social media, SEO, content and digital marketing. 📈 🚀
[email protected]
Washington, D.C.
Experience
The Baltimore Wire (FanSided.com), Editor Oct 2016 - Present
- Increased page views by 187% from 66,980 (Sept 1- Oct 31) to 192,455 (Nov. 1 - Dec. 31)
- Decreased bounce rate by 29% from 65% (Sept. 1 - Oct 31) to 46% (Nov. 1 - Dec. 31)
- Improved sessions (website engagement per visit) by 73% from 46,673 (Sept. 1 - Oct 31) to 80,521 (Nov. 1 - Dec. 31)
- The Baltimore Wire's articles have appeared in Sports Illustrated, Bleacher Report, and Yahoo!
- Manage Google Analytics data tracking campaigns to maximize the visibility of The Baltimore Wire
- Apply Yoast SEO Premium to amplify SEO optimization for content regarding focus keyword, meta description, slug, images (alt attributes), URL, and subheadings
- Promote and tap into new audiences using social media platforms
Freelancer (Marketing, Writing, Social Media, SEO, & Research) Sept. 2015 - Present
FieldPulse - Social Media & Content Specialist (2-week project)
- Increased Tweet impressions by 12,366%; Increased profile visits by 2,256%; Generated 64 new Twitter followers in a 2-week period
- Assisted in the execution of FieldPulse's social media strategy working closely with the Director of Digital Media
- Crafted various types of social media content including GIFs, design visuals, videos, CTA's, and more
- Grew FieldPulse's following and increased fan engagement through content promotion and various social platforms such as Facebook, Twitter, LinkedIn, and Google+, Reddit, Quora, etc.
- Outreach to relevant professionals to generate high-quality backlinks
- Track the status of content for all the relevant keywords for a particular industry and broken links
- Build relationships with relevant authors and website owners to produce blogging opportunities
- In Feb. 2016, generated a 101.6% increase in tweet impressions, 21% increase in profile visits and a 21.4% increase in mentions
- Applied research to outline goals, define target audiences and understand what how each social media channel varies
- Observed, created and responded to conversations on all platforms
Buffer, Twitter-Squad, June 2016 - Oct. 2016
- Provided support to the Buffer Twitter Happiness Heroes' by sending out support Tweets promptly
- Crafted tweets with .gifs, emojis, and cheerful content to show appreciation to Buffer customers
- Applied customer service skills to reply and answer various types of tweets
Macho Mensch Movers, Social Media Manager, Dec. 2015 - Oct. 2016
- Cultivated social media planning for execution of marketing strategies and community management
- Authorized growth over key metrics (acquisition, engagement, and site traffic)
- Interpreted social media analytics and implement insights highlighting achievements and different ways to improve
Cut Cable Today, Freelance Copywriter, Nov. 2015 - Oct. 2016
- Won monthly contest by using social media to promote story and received 314 unique clicks
- Developed blogs posts using WordPress and assist with blog metrics and comments
- Crafted high-quality branded content and ensure writing style is consistent with brand and style guidelines
- Researched and created copy that provides new insights for Cut Cable Today's audience
Birds Watcher (FanSided.com), Staff Writer Oct. 2015 - Sept. 2016
Staff Writer for Birds Watcher, the Baltimore Orioles news, and opinions site brought to you by the FanSided Network. Employed Yoast SEO and analytics to optimize articles for the Fansided Network. Collaborated with the Senior Editor to discover unique aspects of optimal storytelling.
SPARTA, Social Media Manager, Dec. 2015 - March 2016
In Feb. 2016, I generated a 101.6% increase in tweet impressions, 21% increase in profile visits and a 21.4% increase in mentions. Applied research to outline goals, define target audiences and understand what how each social media channel varies. Observed, created and responded to conversations on all platforms
Appen, Social Media Evaluator Oct 2015 - Dec. 2015
As Social Media Evaluator, I provided insight into major social media networks to enhance the relevance and accuracy of their content feed. Also, I utilized a web application to maintain the measurement of search data significance. Lastly, I Assessed online web content according to detailed criteria.
National Archives and Records Administration, Archives Technician, May 2011 - May 2015
During my four-year student internship with the Federal Government, I managed several major projects including the planning for the Federal Lands Highway Program project by arranging and preserving 100 cubic feet of rolled architectural drawings.
Education
Courses: Principles of Marketing; Internet Marketing; Integrated Marketing Communications; Consumer Behavior; Social Media Marketing; Marketing Strategy; Marketing Research; International Marketing; Business Analytic; Global Business Strategy.
Skills
Marketing
Distinguish and execute growth tactics to drive demand and deliver more loyal customers.
Always discovering and testing new creative ideas to drive growth.
Investigate all perspectives of the conversion funnel to accelerate acquisition and retention.
Social Media
Maintain growth for corporate social media sites with professional practice using Facebook, Twitter, Instagram, LinkedIn, Snapchat, Google+, Reddit, Pinterest, Quora, and more.
Experience with social media automation and analytic tools (Buffer, Hootsuite, Facebook Ads Manager & Business Page (insights), Twitter Analytics, SproutSocial, and Google Analytics) to help monitor analytics, optimize posting time, and engagement.
Content Marketing
Compose and edit content calendars and develop strategies on many marketing topics such as online marketing, social media, e-commerce and more.
Discover ways to reach higher engagement (open rates & CTR) based on analytics to create content.
SEO & Outreach
Perform and track outreach through social, cold email, and telephone.
Employ SEO tools like Ahrefs.com to discover link building and guest post opportunities (backlinks, broken links, site explorer, etc.) Google Keyword Planner.
Understand the value of keyword research for a website, blog post, and more.
Writing / Blogging
Technology
As a remote worker, I always use tools such as Slack (started my own Slack community, Grey Fedora, in 2015), Gmail, Google Hangouts, Trello, and Asana to communicate with others.
Microsoft Office Suite, Adobe Creative Cloud, Google Apps (Docs, slides, sheets, calendar, Gmail, drive, hangouts, and photos), Mac OS, iOS, and Windows.
Christopher Church
Christopher is the Site Expert (Editor) of The Baltimore Wire and freelance writer. He's a data-driven growth marketer with 3+ years of experience in social media, SEO, content and digital marketing. 📈 🚀
[email protected]
Washington, D.C.
Experience
The Baltimore Wire (FanSided.com), Editor Oct 2016 - Present
- Increased page views by 187% from 66,980 (Sept 1- Oct 31) to 192,455 (Nov. 1 - Dec. 31)
- Decreased bounce rate by 29% from 65% (Sept. 1 - Oct 31) to 46% (Nov. 1 - Dec. 31)
- Improved sessions (website engagement per visit) by 73% from 46,673 (Sept. 1 - Oct 31) to 80,521 (Nov. 1 - Dec. 31)
- The Baltimore Wire's articles have appeared in Sports Illustrated, Bleacher Report, and Yahoo!
- Manage Google Analytics data tracking campaigns to maximize the visibility of The Baltimore Wire
- Apply Yoast SEO Premium to amplify SEO optimization for content regarding focus keyword, meta description, slug, images (alt attributes), URL, and subheadings
- Promote and tap into new audiences using social media platforms
Freelancer (Marketing, Writing, Social Media, SEO, & Research) Sept. 2015 - Present
FieldPulse - Social Media & Content Specialist (2-week project)
- Increased Tweet impressions by 12,366%; Increased profile visits by 2,256%; Generated 64 new Twitter followers in a 2-week period
- Assisted in the execution of FieldPulse's social media strategy working closely with the Director of Digital Media
- Crafted various types of social media content including GIFs, design visuals, videos, CTA's, and more
- Grew FieldPulse's following and increased fan engagement through content promotion and various social platforms such as Facebook, Twitter, LinkedIn, and Google+, Reddit, Quora, etc.
- Outreach to relevant professionals to generate high-quality backlinks
- Track the status of content for all the relevant keywords for a particular industry and broken links
- Build relationships with relevant authors and website owners to produce blogging opportunities
- In Feb. 2016, generated a 101.6% increase in tweet impressions, 21% increase in profile visits and a 21.4% increase in mentions
- Applied research to outline goals, define target audiences and understand what how each social media channel varies
- Observed, created and responded to conversations on all platforms
Buffer, Twitter-Squad, June 2016 - Oct. 2016
- Provided support to the Buffer Twitter Happiness Heroes' by sending out support Tweets promptly
- Crafted tweets with .gifs, emojis, and cheerful content to show appreciation to Buffer customers
- Applied customer service skills to reply and answer various types of tweets
Macho Mensch Movers, Social Media Manager, Dec. 2015 - Oct. 2016
- Cultivated social media planning for execution of marketing strategies and community management
- Authorized growth over key metrics (acquisition, engagement, and site traffic)
- Interpreted social media analytics and implement insights highlighting achievements and different ways to improve
Cut Cable Today, Freelance Copywriter, Nov. 2015 - Oct. 2016
- Won monthly contest by using social media to promote story and received 314 unique clicks
- Developed blogs posts using WordPress and assist with blog metrics and comments
- Crafted high-quality branded content and ensure writing style is consistent with brand and style guidelines
- Researched and created copy that provides new insights for Cut Cable Today's audience
Birds Watcher (FanSided.com), Staff Writer Oct. 2015 - Sept. 2016
Staff Writer for Birds Watcher, the Baltimore Orioles news, and opinions site brought to you by the FanSided Network. Employed Yoast SEO and analytics to optimize articles for the Fansided Network. Collaborated with the Senior Editor to discover unique aspects of optimal storytelling.
SPARTA, Social Media Manager, Dec. 2015 - March 2016
In Feb. 2016, I generated a 101.6% increase in tweet impressions, 21% increase in profile visits and a 21.4% increase in mentions. Applied research to outline goals, define target audiences and understand what how each social media channel varies. Observed, created and responded to conversations on all platforms
Appen, Social Media Evaluator Oct 2015 - Dec. 2015
As Social Media Evaluator, I provided insight into major social media networks to enhance the relevance and accuracy of their content feed. Also, I utilized a web application to maintain the measurement of search data significance. Lastly, I Assessed online web content according to detailed criteria.
National Archives and Records Administration, Archives Technician, May 2011 - May 2015
During my four-year student internship with the Federal Government, I managed several major projects including the planning for the Federal Lands Highway Program project by arranging and preserving 100 cubic feet of rolled architectural drawings.
Education
Courses: Principles of Marketing; Internet Marketing; Integrated Marketing Communications; Consumer Behavior; Social Media Marketing; Marketing Strategy; Marketing Research; International Marketing; Business Analytic; Global Business Strategy.
Skills
Marketing
Distinguish and execute growth tactics to drive demand and deliver more loyal customers.
Always discovering and testing new creative ideas to drive growth.
Investigate all perspectives of the conversion funnel to accelerate acquisition and retention.
Social Media
Maintain growth for corporate social media sites with professional practice using Facebook, Twitter, Instagram, LinkedIn, Snapchat, Google+, Reddit, Pinterest, Quora, and more.
Experience with social media automation and analytic tools (Buffer, Hootsuite, Facebook Ads Manager & Business Page (insights), Twitter Analytics, SproutSocial, and Google Analytics) to help monitor analytics, optimize posting time, and engagement.
Content Marketing
Compose and edit content calendars and develop strategies on many marketing topics such as online marketing, social media, e-commerce and more.
Discover ways to reach higher engagement (open rates & CTR) based on analytics to create content.
SEO & Outreach
Perform and track outreach through social, cold email, and telephone.
Employ SEO tools like Ahrefs.com to discover link building and guest post opportunities (backlinks, broken links, site explorer, etc.) Google Keyword Planner.
Understand the value of keyword research for a website, blog post, and more.
Writing / Blogging
Technology
As a remote worker, I always use tools such as Slack (started my own Slack community, Grey Fedora, in 2015), Gmail, Google Hangouts, Trello, and Asana to communicate with others.
Microsoft Office Suite, Adobe Creative Cloud, Google Apps (Docs, slides, sheets, calendar, Gmail, drive, hangouts, and photos), Mac OS, iOS, and Windows.