Senior Marketing Manager @AccelStor Inc. (Jul. 2015 – Present)

• Manage a marketing team of 3 members, coordinate product launch and optimize effectiveness of campaign. 

• Define global marketing strategy and regional plan for USA, EMEA, Japan and Taiwan Market. 

• Lead brainstorming for brand campaign and oversee event, sponsorship program, digital marketing, Ads, PR and collateral.

• Selected Achievement: 

1.) To establish brand awareness in the market, define brand message and achieved several cover page stories, e.g. the cover story at CIOReview magazine, the award and cover story of The 10 Most Valuable IT Solution Provider Companies at Insight Success Magazine as well as the Flash Memory Summit Best-of-Show award. 

2) Revamp company site with RWD format and develop SEO and SEM plan. 

Marketing Manager @INHON Computer Co. Ltd. (Oct. 2013 – May 2015)

• Transformed business-objectives strategies into marketing strategies. 

• Planned and executed marketing plans for notebook and tablet product at China, Southeast Asia and Taiwan. 

• Led digital marketing, advertising and PR campaigns, as well as sale events – worked with digital marketing and PR agencies. 

• Built a marketing team of 3 members, defined R&R and SOP internally. Worked closely with sales team for channel marketing.

• Selected Achievement: 

1) Digital marketing campaign for new brand - Final result with on-line AD exposure over 322% of original target, click rate over 159% and CPC achieve rate over 158% target. 

2) Branding and new product launch conference at Taiwan - received over 100 clipping, including 15 clipping on TV and 15 on newspapers. 

Senior Specialist of Global Marketing Dept. @ACER (Jun. 2011 – Oct. 2013)

• Renewed CI/VI system and implement on product materials and deliver the adjusted brand message.

• Central control product marketing launch plans and schedule. 

• Responsible for notebook product launch campaign execution, define promotion message, key visual and other marketing material and for worldwide regional offices .

• Cross-region cooperate with several agencies in the USA, UK and Taiwan for product videos and marketing collateral. 

• Selected Achievement: Responsible for hero product launch, such as S5 ultrabook and S7 ultrabook. Cross-region cooperation with several agencies in the USA and UK for product videos. One of the video achieved over 1M click rate on YouTube.

Marketing Specialist @GETAC Technology (May 2008 – Jun. 2011)

• Built-up new brand architecture, redesign logo and Coporate Identity system.

• Developed a B2B product promotion plan for EMEA market and mainly focused on vertical market such as military, telecommunication and transportation industry. 

• Analyzed vertical market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures. 

• Selected Achievement: Getac transferred from ODM to own-brand rugged notebook vendor in 2007. When I left Getac, it had became the no. 2 player in rugged notebook market. (Getac Technology Corp. is the previous Mitac Technology Corp.) 

Account Executive @K-CONCEPTS Communication Consultant (Oct. 2006 – Jan. 2008)

• Tailor-made the PR strategy and execution plan for different clients in technology industry. Key account included NXP semiconductor and Ericsson. 

• Identified relevant media influencers, and generated awareness of opportunities.

• Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget.