Archer Education, Email Outreach Specialist, March 2021 ~ October 2023 (San Diego, United States)

• Led a small team in designing and executing email outreach campaigns, resulting in a more than 30% increase in organic traffic and conversion rates for over 12 Higher Education institutions and online course providers, including Pearson.
• Executed keyword research, conducted comprehensive competitive analysis, and meticulously identified content gaps, all aimed at uncovering valuable opportunities for organic growth and extracting meaningful insights for our clients, l
• Fostered enduring contributor relationships and engaging educational content with prominent sources including CNN, .edu sites, .org, and .gov.

Colors of Connection (non-profit), Social Media Coordinator (Contract), Jan 2021 ~ March 2021 (NYC, United States)

• Led the creation and implementation of strategic social media initiatives aimed at elevating brand recognition and expanding audience growth. 
• Developed a strategic social media plan based on impact and donor stories, blog posts, and varied content formats, resulting in increased engagement and audience growth. 
  
• Worked collaboratively with internal and external stakeholders to craft engaging content, analyze narratives, pinpoint target audiences, and construct thorough donor persona profiles and customer journeys.

Andiamo a Volare, Business Owner/Social Media Coordinator, Jun 2016 ~ Oct 2020 (Remote)

• Demonstrated strong leadership by building and managing a remote team to establish and optimize the brand's online presence on Instagram and Facebook leading to enhanced brand visibility and engagement.
• Develop relevant and effective communication strategies for Spanish-speaking audiences in Latin America.
• Successfully achieved a 20% increase in reach and a 15% increase in engagement rate over a six-month period by effectively analyzing and optimizing social media KPI data.

AllTheRooms, Digital Marketing Analyst and UX researcher, Jan 2019 ~ Sep 2019 (NYC based travel startup)

Javeriana University, Consumer Behavior Professor, (English Module) Jan 2017 ~ Jan 2018 (Colombia)

• Conducted literature reviews  in order to redesigned and taught the Consumer Behavior Module while coordinating students’ research projects with stakeholders. 
• Guided over 35 research projects for business students, planning analyses to ensure precision in report conclusions and actionable plans for various companies and organizations
• Encouraged collaboration and diversity of thought among students, facilitating discussions and projects that embraced diverse perspectives and backgrounds.