Business Development and Marketing professional, working internationally ( China/ Europe / Africa )for more than 15 years. Experienced in various industries such as International Trade, Supply Chain, E-commerce as well as Hospitality and Lifestyle.
Food passionate and Restaurant Entrepreneur .
Strategic thinker with an entrepreneurial mindset and "can do" attitude toward new projects in both SMEs and MNCs working environment .
IN POSITION. SOMEX (Société des Marchés Extérieur) is a Pan-African company ( working with 25 African countries), specialized in consumer good’s Import-Export ( Textiles, non -Food FMCG), licensed brand distribution, retail and e-commerce platform for Africa. SOMEX is a Global company headquartered in Brussels with offices in Shanghai, Hong Kong, Mumbai & Lagos
• Boosted the company’s business development, its new projects and new ventures.
• Lead the Global sales team and international agent team ( team of 8 )
• Successfully generated new brand representations.
• Pioneered and Launched the Daniel Hechter Wax Brand in Europe and West Africa.
• Created new distribution models to supply large African Retailer and buit E-Commerce and E-Market Place basis for Africa distribution.
• Established the Nigerian Somex office and remodeled the Shanghai organisation.
SHANGHAI- CHINA
Co-Founder of DODU, an authentic French Rôtisserie Restaurant located in Shanghai Former French concession.
• 360 degree Business Planning and concept creation, from initial financial funding up to operational Setup of the restaurant till opening date .
Managing and leading the Sales & Marketing department of ASI GROUP, holding of 3 companies ASI LOGISTICS / ASI SOLUTION / ASI MOVERS respectively specialized in Freight Forwarding and Logistics, Global Trade, International relocation. Member of the Board of Directors.
• Created and implemented a new sales and marketing strategy for ASI GROUP
• Advised and drove organizational changes in the company through a full re-branding of it’s the business unit.
• Developed the e-crossborder Model for import in China. Integration between classic Freight Forwarding operators and last miles integrator and 3rd party.
• Lead the commercial team (7 colleagues), defined result-oriented tools (KPI, Sales Pipelines, Target list, Must Win account)
Acting Director of Art beat Studio, the in-house Creative Agency of Visual Orient limited, during my appointment of Marketing and Sales Director of Visual Orient Limited
• Launched a full Service Agency offering a full range of creative services, Digital Marketing, Web Development, and E-Commerce solutions.
• Managed Artbeat Studio (team of 5 ) as part of subsidiaries of Vol Group
• Defined the guideline of Project Management and the agency business Planning
Managing and leading the Marketing & Sales Department (team of 10 colleagues) of a leading food & beverage company in China, in order to increase the general businesses revenue and group brand awareness. Visual Orient Limited owns Bar Rouge Shanghai / Mr & Mrs Bund /Ultraviolet By Paul Pairet /The Cut/ Bund5.
• Established the general Marketing and Branding strategy of the group and its venues.
• Expanded the B2C and B2B Sales channels with the Venues Directors
• Qualified new projects and defined new concepts fitting the group development .
• Lead the Sales Department / The Communication Department / ArtbeatStudio: Creative & Digital Agency (Acting Director of ArtBeatStudio).
Driving the overall Venue Sales (B2C-B2B) and operation of Shanghai most famous nightlife and entertainment venue. Top Management level position.
• Manage the daily venue operation and its Team (team of 30 colleagues)
• Built Monthly Event Planning and define yearly Venue Budget Planning
• Enhanced and nurtured the Guest Relations and VIP guests Management.
• Secured the sponsoring and partnership agreement with premium partners & promoters.
• P&L ownership , exceeded budget 2 Years in a row ( more than 4M USD/Year)
Trade Lane / Route Development Management from/to China for the world largest Freight forwarding and logistics company.
• Manage Business Development and direct customers for the China-France / Belgium Trade lane, and UK / ILTrade lane from September 2007.
• Develop, drive & monitor sales initiatives & promotional campaigns related to Trade lanes
• Business Planning & Sales Strategy implementation of the trade lane and drive the Trade Lane Budget Session and the YTD results. Increase by 18 % and 17 %
• Project Management in Value Added Logistics Services (added value warehousing / co packing operations/ trading/ wine & Spirits solution / bonded warehouse) and Multi modal transportation.
Driving the shanghai Business Development of the Leading French Shipping line focusing on its freight forwarding subsidiary.
• Business development of the customer portfolio through the sales of Added Value Logistics service and customized Door to Door Solution.
• Sales Calls, quotations and customer Follow up, Target list, prospect Pipeline creation.
• Implementation and SOPs follow up for Industry focused Solution Textile, Fast Moving Consumer Goods
Major in Strategic Management and Supply Chain Management ,
Business Development and Marketing professional, working internationally ( China/ Europe / Africa )for more than 15 years. Experienced in various industries such as International Trade, Supply Chain, E-commerce as well as Hospitality and Lifestyle.
Food passionate and Restaurant Entrepreneur .
Strategic thinker with an entrepreneurial mindset and "can do" attitude toward new projects in both SMEs and MNCs working environment .
IN POSITION. SOMEX (Société des Marchés Extérieur) is a Pan-African company ( working with 25 African countries), specialized in consumer good’s Import-Export ( Textiles, non -Food FMCG), licensed brand distribution, retail and e-commerce platform for Africa. SOMEX is a Global company headquartered in Brussels with offices in Shanghai, Hong Kong, Mumbai & Lagos
• Boosted the company’s business development, its new projects and new ventures.
• Lead the Global sales team and international agent team ( team of 8 )
• Successfully generated new brand representations.
• Pioneered and Launched the Daniel Hechter Wax Brand in Europe and West Africa.
• Created new distribution models to supply large African Retailer and buit E-Commerce and E-Market Place basis for Africa distribution.
• Established the Nigerian Somex office and remodeled the Shanghai organisation.
SHANGHAI- CHINA
Co-Founder of DODU, an authentic French Rôtisserie Restaurant located in Shanghai Former French concession.
• 360 degree Business Planning and concept creation, from initial financial funding up to operational Setup of the restaurant till opening date .
Managing and leading the Sales & Marketing department of ASI GROUP, holding of 3 companies ASI LOGISTICS / ASI SOLUTION / ASI MOVERS respectively specialized in Freight Forwarding and Logistics, Global Trade, International relocation. Member of the Board of Directors.
• Created and implemented a new sales and marketing strategy for ASI GROUP
• Advised and drove organizational changes in the company through a full re-branding of it’s the business unit.
• Developed the e-crossborder Model for import in China. Integration between classic Freight Forwarding operators and last miles integrator and 3rd party.
• Lead the commercial team (7 colleagues), defined result-oriented tools (KPI, Sales Pipelines, Target list, Must Win account)
Acting Director of Art beat Studio, the in-house Creative Agency of Visual Orient limited, during my appointment of Marketing and Sales Director of Visual Orient Limited
• Launched a full Service Agency offering a full range of creative services, Digital Marketing, Web Development, and E-Commerce solutions.
• Managed Artbeat Studio (team of 5 ) as part of subsidiaries of Vol Group
• Defined the guideline of Project Management and the agency business Planning
Managing and leading the Marketing & Sales Department (team of 10 colleagues) of a leading food & beverage company in China, in order to increase the general businesses revenue and group brand awareness. Visual Orient Limited owns Bar Rouge Shanghai / Mr & Mrs Bund /Ultraviolet By Paul Pairet /The Cut/ Bund5.
• Established the general Marketing and Branding strategy of the group and its venues.
• Expanded the B2C and B2B Sales channels with the Venues Directors
• Qualified new projects and defined new concepts fitting the group development .
• Lead the Sales Department / The Communication Department / ArtbeatStudio: Creative & Digital Agency (Acting Director of ArtBeatStudio).
Driving the overall Venue Sales (B2C-B2B) and operation of Shanghai most famous nightlife and entertainment venue. Top Management level position.
• Manage the daily venue operation and its Team (team of 30 colleagues)
• Built Monthly Event Planning and define yearly Venue Budget Planning
• Enhanced and nurtured the Guest Relations and VIP guests Management.
• Secured the sponsoring and partnership agreement with premium partners & promoters.
• P&L ownership , exceeded budget 2 Years in a row ( more than 4M USD/Year)
Trade Lane / Route Development Management from/to China for the world largest Freight forwarding and logistics company.
• Manage Business Development and direct customers for the China-France / Belgium Trade lane, and UK / ILTrade lane from September 2007.
• Develop, drive & monitor sales initiatives & promotional campaigns related to Trade lanes
• Business Planning & Sales Strategy implementation of the trade lane and drive the Trade Lane Budget Session and the YTD results. Increase by 18 % and 17 %
• Project Management in Value Added Logistics Services (added value warehousing / co packing operations/ trading/ wine & Spirits solution / bonded warehouse) and Multi modal transportation.
Driving the shanghai Business Development of the Leading French Shipping line focusing on its freight forwarding subsidiary.
• Business development of the customer portfolio through the sales of Added Value Logistics service and customized Door to Door Solution.
• Sales Calls, quotations and customer Follow up, Target list, prospect Pipeline creation.
• Implementation and SOPs follow up for Industry focused Solution Textile, Fast Moving Consumer Goods
Major in Strategic Management and Supply Chain Management ,