Having 2 years of experience in community marketing, brand marketing, and digital marketing. Also, skilled in overseeing social media channels, creating engaging content, and executing effective advertising campaigns. Currently seeking opportunities in the Web3 or crypto industry!
Taipei City, Taiwan
三月 2021 - Present
- Social impact focus, especially in education.
[Online Marketing]
• Led 5 members, setting up a team's monthly KPI goals and Facebook content strategy
• Conducting 10+ career-sharing interview posts in various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year
[Offline Campaign Marketing]
• Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated
六月 2021 - 三月 2023
[Social Media Marketing]
• Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign
• Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022
[Qualitative and quantitative analysis]
• Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position in Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy
[Project Management]
• Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reached more than 1 million
十月 2022 - 二月 2023
• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improves by 10% by using A/B testing
三月 2020 - 五月 2020
• Conducting 10+ competitive product analysis to observe the pros & cons of the current online course platforms
• Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts
• Initiating a “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language fields KOL, the number of IG fans grew from 0 to over 1.3k in 40 days
2016 - 2021
發照日期 七月 2019 · 永久有效
Having 2 years of experience in community marketing, brand marketing, and digital marketing. Also, skilled in overseeing social media channels, creating engaging content, and executing effective advertising campaigns. Currently seeking opportunities in the Web3 or crypto industry!
Taipei City, Taiwan
三月 2021 - Present
- Social impact focus, especially in education.
[Online Marketing]
• Led 5 members, setting up a team's monthly KPI goals and Facebook content strategy
• Conducting 10+ career-sharing interview posts in various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year
[Offline Campaign Marketing]
• Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated
六月 2021 - 三月 2023
[Social Media Marketing]
• Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign
• Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022
[Qualitative and quantitative analysis]
• Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position in Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy
[Project Management]
• Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reached more than 1 million
十月 2022 - 二月 2023
• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improves by 10% by using A/B testing
三月 2020 - 五月 2020
• Conducting 10+ competitive product analysis to observe the pros & cons of the current online course platforms
• Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts
• Initiating a “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language fields KOL, the number of IG fans grew from 0 to over 1.3k in 40 days
2016 - 2021
發照日期 七月 2019 · 永久有效