including 2 years internet advertising and social media management.
Using Google Analytics and Facebook for business to follow up performance and execute optimization. Also in charge of crucial online/offline campaign project.』
TOEIC : 815 (2018.08) Google Analytics Certification
1.Managed Google key words and also execute copywriting plus banners for GDN and Facebook advertising. Followed up effectiveness then optimized them logically.
(Utilized digital tools like Google Analytics、Google Ads、Facebook for business)
【Achievements:
●Attained and even exceeded KPI standard rate lasting 11 months,created roughly 8,000,000 revenue indirectly.
●Cut down both Google and Facebook advertisement spend,but maintained high-quality.
(Average 27.5% reservation rate, 45% show up rate, 52.5% transaction rate.)
Facebook CPL decreased from 800-1200 to 400-550 TWD
Google (GDN+Adwords) CPL decreased from 1700 to 1200 TWD】
2.Project Manager_in charge of online/offline campaign
Develop innovative project and collaborated with cross-department,planned venue traffic flow and assigned personnel task.
3.Social Media Editor(Facebook, Instagram, Line@)
Announced latest campaign, client activity message, interesting video or meaningful English knowledge like CNN news.
Conceived online campaigns to enhance customer loyalty .
1.Executed both male and female health supplement copywriting and banners.
【Achievement:Set up a new company record: 2,000,000 TWD revenue in one month. 】
2.Translated Chinese official website into English
【Achievement:Accelerated official website transforms into RWD, let all of the viewer obtain a better using experience.】
1.Project Manager_2017 Top 100 Pop Songs of the year
Cross-department cooperated with website engineer, visual designer, DJ. Eventually,make final decision that how would the campaign go on, and express the core value of the corporation to every participant.
【Achievement:
●Highest vote rate unprecedentedly,over 800,000 people take part.
●5,000 new clients increased in two weeks.
●The campaign idea was continued to use until 2019. Also, be imitated by other youtubers or music platform.】
●Google Analytics,Facebook for business,Google Ads,Line@, Instagram
●Certification (GAIQ 2019.05)
●Microsoft Word, Excel, PPT, Outlook
●Adobe Ps , Ai ,Pr (basic)
●Language
Mandarin (Native Speaker)
Taiwanese(Native Speaker)
English (TOEIC 815)
Japanese (Basic)
●Consumer Psychology, Social Psychology knowledge background
●PPT,Dcard (Taiwan Forum) veteran user
●Teamwork spirit, keep passionate to face challenges, and always stay humble, stay foolish.
●Cross-department communication and collaboration
●Keep studying, keep learning
(Read at least one book a month)
●Feel the fears but never compromised, willing to challenge persistently and overcome the fears eventually.
●Feel confident and dare to present my ideas or in front of the crowd.
已累積超過5年的活動/行銷企劃 經驗。其中包含了2年廣告投放及社群媒體口碑經營,透過Google Analytics及Facebook廣告管理員去追蹤成效及優化。也曾是多項大型活動專案的負責人。
網路行銷企劃/專案管理/產品企劃開發
台灣,台中人
Phone:0972-165135
TOIEC:815分
●多樣化廣告素材發想及製作
●流量分析/素材A/B比較
●後台數據報表及應對措施
●結案報告及優化策略提出
●公司大型活動/網路專案接洽執行
●軟硬體設備詢問和場勘
●現場場地動線規劃及人員安排
●媒體採訪通知及新聞稿撰寫
●FB、IG、Line@多方同步管理
●會員及粉絲即時優惠貼文公告
●私訊留言回覆及產品問題解答
●線上/線下活種發想和同步
網路廣告行銷人員,2019 年 6 月 - 2020年5月
歌倫比亞美語 Columbia Consulting
- Google 及Facebook 名單型廣告操作
將Google單筆CPL費用從約1700元降至1200/月左右,且數量及質量大幅提升
Facebook CPL 成本從過去 800-1200 元,成功優化至 400-550 元/月,且成效更勝以往
在職期間內,每個月KPI均超標,間接協助公司達成額外8,000,000的業績目標
負責項目: 腳本獨立撰寫、拍攝現場燈光及物品籌備、拍攝現場人員即時調動、 讓參與拍攝之演員及外籍老師進入狀況、影片後製期與廠商來回校正、Youtube影片上架及字卡設置
目的:鑒於公司未曾有過宣傳影片,此影片有助於觀看者對學習環境、課程真人互動和教學模式能不再局限於口說文字 希望達到身歷其境,進一步拉近與消費者的距離。
成果: 總預算約為79,000元,業務同仁反應良好,後續價值仍再上升中。
這本書我非常的推薦,我覺得不論是否要走行銷或是科技業都該好好看一下這本書,因為我們的生活早就已經跟科技離不開關係,看完這本書之後你會知道成功企業是如何將他們的產品推到你面前。
這本也是我認為只要是現代人一定要看的書,通過物種演化的理論去告訴你人類是如何一步一步將自己的野心實現。舉例來說,為什麼我們都要工作?書中提出農業革命是一切的開端,為何會這麼說呢?一定要自己看完才知道。
大學熱愛社團活動及球隊競賽,曾多次擔任營隊及系學會活動長,大三那年也成為了系上籃球隊隊長,我就多種角色之間穿梭也慢慢了解自己到底是個什麼樣的人。大四那年更是參演了校內最大型活動,音樂劇表演社的年度公演,觀看人數達1000人以上。畢業後,我仍在探索自己,運動、游泳、登山都還是我生活的一部分,並持續下去。
including 2 years internet advertising and social media management.
Using Google Analytics and Facebook for business to follow up performance and execute optimization. Also in charge of crucial online/offline campaign project.』
TOEIC : 815 (2018.08) Google Analytics Certification
1.Managed Google key words and also execute copywriting plus banners for GDN and Facebook advertising. Followed up effectiveness then optimized them logically.
(Utilized digital tools like Google Analytics、Google Ads、Facebook for business)
【Achievements:
●Attained and even exceeded KPI standard rate lasting 11 months,created roughly 8,000,000 revenue indirectly.
●Cut down both Google and Facebook advertisement spend,but maintained high-quality.
(Average 27.5% reservation rate, 45% show up rate, 52.5% transaction rate.)
Facebook CPL decreased from 800-1200 to 400-550 TWD
Google (GDN+Adwords) CPL decreased from 1700 to 1200 TWD】
2.Project Manager_in charge of online/offline campaign
Develop innovative project and collaborated with cross-department,planned venue traffic flow and assigned personnel task.
3.Social Media Editor(Facebook, Instagram, Line@)
Announced latest campaign, client activity message, interesting video or meaningful English knowledge like CNN news.
Conceived online campaigns to enhance customer loyalty .
1.Executed both male and female health supplement copywriting and banners.
【Achievement:Set up a new company record: 2,000,000 TWD revenue in one month. 】
2.Translated Chinese official website into English
【Achievement:Accelerated official website transforms into RWD, let all of the viewer obtain a better using experience.】
1.Project Manager_2017 Top 100 Pop Songs of the year
Cross-department cooperated with website engineer, visual designer, DJ. Eventually,make final decision that how would the campaign go on, and express the core value of the corporation to every participant.
【Achievement:
●Highest vote rate unprecedentedly,over 800,000 people take part.
●5,000 new clients increased in two weeks.
●The campaign idea was continued to use until 2019. Also, be imitated by other youtubers or music platform.】
●Google Analytics,Facebook for business,Google Ads,Line@, Instagram
●Certification (GAIQ 2019.05)
●Microsoft Word, Excel, PPT, Outlook
●Adobe Ps , Ai ,Pr (basic)
●Language
Mandarin (Native Speaker)
Taiwanese(Native Speaker)
English (TOEIC 815)
Japanese (Basic)
●Consumer Psychology, Social Psychology knowledge background
●PPT,Dcard (Taiwan Forum) veteran user
●Teamwork spirit, keep passionate to face challenges, and always stay humble, stay foolish.
●Cross-department communication and collaboration
●Keep studying, keep learning
(Read at least one book a month)
●Feel the fears but never compromised, willing to challenge persistently and overcome the fears eventually.
●Feel confident and dare to present my ideas or in front of the crowd.
已累積超過5年的活動/行銷企劃 經驗。其中包含了2年廣告投放及社群媒體口碑經營,透過Google Analytics及Facebook廣告管理員去追蹤成效及優化。也曾是多項大型活動專案的負責人。
網路行銷企劃/專案管理/產品企劃開發
台灣,台中人
Phone:0972-165135
TOIEC:815分
●多樣化廣告素材發想及製作
●流量分析/素材A/B比較
●後台數據報表及應對措施
●結案報告及優化策略提出
●公司大型活動/網路專案接洽執行
●軟硬體設備詢問和場勘
●現場場地動線規劃及人員安排
●媒體採訪通知及新聞稿撰寫
●FB、IG、Line@多方同步管理
●會員及粉絲即時優惠貼文公告
●私訊留言回覆及產品問題解答
●線上/線下活種發想和同步
網路廣告行銷人員,2019 年 6 月 - 2020年5月
歌倫比亞美語 Columbia Consulting
- Google 及Facebook 名單型廣告操作
將Google單筆CPL費用從約1700元降至1200/月左右,且數量及質量大幅提升
Facebook CPL 成本從過去 800-1200 元,成功優化至 400-550 元/月,且成效更勝以往
在職期間內,每個月KPI均超標,間接協助公司達成額外8,000,000的業績目標
負責項目: 腳本獨立撰寫、拍攝現場燈光及物品籌備、拍攝現場人員即時調動、 讓參與拍攝之演員及外籍老師進入狀況、影片後製期與廠商來回校正、Youtube影片上架及字卡設置
目的:鑒於公司未曾有過宣傳影片,此影片有助於觀看者對學習環境、課程真人互動和教學模式能不再局限於口說文字 希望達到身歷其境,進一步拉近與消費者的距離。
成果: 總預算約為79,000元,業務同仁反應良好,後續價值仍再上升中。
這本書我非常的推薦,我覺得不論是否要走行銷或是科技業都該好好看一下這本書,因為我們的生活早就已經跟科技離不開關係,看完這本書之後你會知道成功企業是如何將他們的產品推到你面前。
這本也是我認為只要是現代人一定要看的書,通過物種演化的理論去告訴你人類是如何一步一步將自己的野心實現。舉例來說,為什麼我們都要工作?書中提出農業革命是一切的開端,為何會這麼說呢?一定要自己看完才知道。
大學熱愛社團活動及球隊競賽,曾多次擔任營隊及系學會活動長,大三那年也成為了系上籃球隊隊長,我就多種角色之間穿梭也慢慢了解自己到底是個什麼樣的人。大四那年更是參演了校內最大型活動,音樂劇表演社的年度公演,觀看人數達1000人以上。畢業後,我仍在探索自己,運動、游泳、登山都還是我生活的一部分,並持續下去。