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Definition of Reputation Credits
Jennifer Cheng
Experienced and goal-oriented Key Account sales seeking a position in project and product management. I have a never-ending drive for creative strategy and collaborating with cross-functional teams for project success. My strong abilities in communication and consolidation propels projects to reach their goals in a fast and efficient way.
Taipei, Taiwan
Experience
Key Account Sales, Quanta Computer Inc. (July 2019-Current)
Freelancer in Translation and English Editing, Self-Employed (March 2018- May 2019)
• Provides translation services (Chinese to English) on a regular basis (independent contractor with translation agency)
Subjects include: health, digital trends, culture, history, education, marketing, legal documents, resume, etc.
• Editing services for university and graduate school / MBA essays and applications
• Contracted with tutorial guide publishers to write an English/Chinese TOEIC vocabulary practice book
Brand and Marketing Communication, Decathlon Taiwan (October 2014-May 2018)
[Marketing / Communication]
• Organized omni-channel marketing campaigns with cross-functional teams to boost commercial growth by 60%.
• Proving all stores with trainings on product reviews, communication planning, and relevant digital tools with the purpose of transforming Decathlon from traditional retail stores towards a digital Omni-commerce platform (1~3 trainings a month).
• Devised social media (Facebook and Instagram) strategies, rules and metrics for all stores, and managed weekly posts.
[Membership Growth and Management]
• Designed initial roadmap (strategy, features, performance analysis, wireframes) for WordPress-powered blog to maintain a long-term relationship with customers and analyzed user behavior using GA metrics to improve blog performance.
• Responsible for curating the contents on Decathlon's Youtube Channel; increased subscription by 30%.
• Promoting membership benefits in physical stores and external partners; members grew from 200,000 to 1 million.
• Created and analyzed weekly direct marketing emails (Salesforce platform) to maintain relationship with members.
[External Partnerships]
• Negotiated alliance with external companies (eg. Running Biji, GQ, HappyGo) for increasing company exposure and promoting Decathlon member growth.
• Spearheading new concept adaptations, visual merchandising, innovative fixtures (created from scratch) with external suppliers when opening new stores.
• Working with advertisement agencies on the different channels and strategies to increase brand awareness.
Student Researcher / Lab Coordinator, UCLA Department of Oral Biology (2009-2011)
• Utilized techniques from class to create and conduct molecular biology experiments supporting the Postdoc's projects
• Assisted Postdoc in devising plans and applications for lab funding from the university
• Coordinated lab audits and inventory control of lab supplies with department accountants
Producer for Taiwanese Culture Night, UCLA Taiwanese American Union (2010-2011)
• Devised a year-long project proposal on fundraising, budgeting, marketing and performance coordination
• Assembled a production team to initiate casting, scheduling, finances, stage management
• Secured funding of 7,000 USD from school and over 5,000 USD from local restaurants and external Taiwanese organizations
Education
University of California, Los Angeles
Bachelor of Arts Degree in History, 2007-2011
• Concentration in Asian American Studies
• Advanced courses in Science - all Biology, Physics, Chemistry / Pre-Health prerequisites completed
• Activities: Intramural Basketball, Pre-Dental Student Outreach, Activities Coordinator for Tzu-Ching Volunteer Organization, Medical Interpreting, Clinical Volunteering, Intercollegiate Taiwanese American Student Association, Producer for Taiwanese American Night
Skills Extracurriculars
- Software: Microsoft Office series, Google Office series, Adobe series (Illustrator, InDesign, Photoshop), basic in Adobe Dreamweaver (HTML), Google Analytics, Salesforce Marketing Cloud
- Languages: Fluent in English and Mandarin; Proficient in Taiwanese
- Certificates: TOEIC 990 (Gold)
• Online Courses: Harvard's CS50 course on "Intro to Computer Sciences", Intro to Python
• Projects: "Disrupting the Retail Experience" (for Decathlon's Innovation Project) , TOEIC English Vocabulary Book
Jennifer Cheng
Experienced and goal-oriented Key Account sales seeking a position in project and product management. I have a never-ending drive for creative strategy and collaborating with cross-functional teams for project success. My strong abilities in communication and consolidation propels projects to reach their goals in a fast and efficient way.
Taipei, Taiwan
Experience
Key Account Sales, Quanta Computer Inc. (July 2019-Current)
Freelancer in Translation and English Editing, Self-Employed (March 2018- May 2019)
• Provides translation services (Chinese to English) on a regular basis (independent contractor with translation agency)
Subjects include: health, digital trends, culture, history, education, marketing, legal documents, resume, etc.
• Editing services for university and graduate school / MBA essays and applications
• Contracted with tutorial guide publishers to write an English/Chinese TOEIC vocabulary practice book
Brand and Marketing Communication, Decathlon Taiwan (October 2014-May 2018)
[Marketing / Communication]
• Organized omni-channel marketing campaigns with cross-functional teams to boost commercial growth by 60%.
• Proving all stores with trainings on product reviews, communication planning, and relevant digital tools with the purpose of transforming Decathlon from traditional retail stores towards a digital Omni-commerce platform (1~3 trainings a month).
• Devised social media (Facebook and Instagram) strategies, rules and metrics for all stores, and managed weekly posts.
[Membership Growth and Management]
• Designed initial roadmap (strategy, features, performance analysis, wireframes) for WordPress-powered blog to maintain a long-term relationship with customers and analyzed user behavior using GA metrics to improve blog performance.
• Responsible for curating the contents on Decathlon's Youtube Channel; increased subscription by 30%.
• Promoting membership benefits in physical stores and external partners; members grew from 200,000 to 1 million.
• Created and analyzed weekly direct marketing emails (Salesforce platform) to maintain relationship with members.
[External Partnerships]
• Negotiated alliance with external companies (eg. Running Biji, GQ, HappyGo) for increasing company exposure and promoting Decathlon member growth.
• Spearheading new concept adaptations, visual merchandising, innovative fixtures (created from scratch) with external suppliers when opening new stores.
• Working with advertisement agencies on the different channels and strategies to increase brand awareness.
Student Researcher / Lab Coordinator, UCLA Department of Oral Biology (2009-2011)
• Utilized techniques from class to create and conduct molecular biology experiments supporting the Postdoc's projects
• Assisted Postdoc in devising plans and applications for lab funding from the university
• Coordinated lab audits and inventory control of lab supplies with department accountants
Producer for Taiwanese Culture Night, UCLA Taiwanese American Union (2010-2011)
• Devised a year-long project proposal on fundraising, budgeting, marketing and performance coordination
• Assembled a production team to initiate casting, scheduling, finances, stage management
• Secured funding of 7,000 USD from school and over 5,000 USD from local restaurants and external Taiwanese organizations
Education
University of California, Los Angeles
Bachelor of Arts Degree in History, 2007-2011
• Concentration in Asian American Studies
• Advanced courses in Science - all Biology, Physics, Chemistry / Pre-Health prerequisites completed
• Activities: Intramural Basketball, Pre-Dental Student Outreach, Activities Coordinator for Tzu-Ching Volunteer Organization, Medical Interpreting, Clinical Volunteering, Intercollegiate Taiwanese American Student Association, Producer for Taiwanese American Night