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Definition of Reputation Credits
Possess both marketing and design background. Ability to manage and organize multiple projects with limited budget and time. Familiar with the integrated marketing campaign and communications plan development and execution. A team player with flexibility and interpersonal skill to work under pressure. Experienced in collaborating with different cultures and nations.
・Marketing ・Project Management ・Graphic Design
Education
2019 - 2020
Lancaster University
MSc in Marketing
・Marketing communication campaign - PUMA project
・Consumer Experience Live Project - Lancaster City Council Marketing Campaign
2012 - 2016
Shih Chien University
BA in Fashion Design
・Shanghai Industry Workshop
・RT-MART in extenso T-shirt Design Competition of 2015 A/W - Champion
Work Experience
Design Director
Mr. Ma & Suit Bespoke
07/2016 - 12/2018
Taipei, Taiwan
• Designed customized suits and collaborated with tailors.
• Conceptualized and implemented marketing strategies such as cooperating with more than 20 influencers and KOLs and acquiring more than 400 positive reviews on Google Map within one year.
• Managed different promotions and campaigns that propelled sales growth of 50% in 2017.
• Produced different types of content for various channels including website and social media.
• Project management such as “TANGO Hotel Uniform Project”.
Co-founder
LIJO
04/2016 - 04/2017
Taipei, Taiwan
• Worked with internal team to develop and implement effective brand building strategies, promotional plans and marketing campaigns to increase sales performance.
• Schemed procurement plan and managed inventory.
• Established and maintained official website, including releasing new products and designing the visual layout.
Skills
Computer
- Design: Photoshop, Illustrator, Sketch
- Computer: Office, SPSS, GA
- Web operations: WIX, WordPress
Language
- Chinese (Native)
- English (Professional: TOEIC 845 / IELTS 6.5)
Possess both marketing and design background. Ability to manage and organize multiple projects with limited budget and time. Familiar with the integrated marketing campaign and communications plan development and execution. A team player with flexibility and interpersonal skill to work under pressure. Experienced in collaborating with different cultures and nations.
・Marketing ・Project Management ・Graphic Design
Education
2019 - 2020
Lancaster University
MSc in Marketing
・Marketing communication campaign - PUMA project
・Consumer Experience Live Project - Lancaster City Council Marketing Campaign
2012 - 2016
Shih Chien University
BA in Fashion Design
・Shanghai Industry Workshop
・RT-MART in extenso T-shirt Design Competition of 2015 A/W - Champion
Work Experience
Design Director
Mr. Ma & Suit Bespoke
07/2016 - 12/2018
Taipei, Taiwan
• Designed customized suits and collaborated with tailors.
• Conceptualized and implemented marketing strategies such as cooperating with more than 20 influencers and KOLs and acquiring more than 400 positive reviews on Google Map within one year.
• Managed different promotions and campaigns that propelled sales growth of 50% in 2017.
• Produced different types of content for various channels including website and social media.
• Project management such as “TANGO Hotel Uniform Project”.
Co-founder
LIJO
04/2016 - 04/2017
Taipei, Taiwan
• Worked with internal team to develop and implement effective brand building strategies, promotional plans and marketing campaigns to increase sales performance.
• Schemed procurement plan and managed inventory.
• Established and maintained official website, including releasing new products and designing the visual layout.
Skills
Computer
- Design: Photoshop, Illustrator, Sketch
- Computer: Office, SPSS, GA
- Web operations: WIX, WordPress
Language
- Chinese (Native)
- English (Professional: TOEIC 845 / IELTS 6.5)