Digital Marketing Manager  •  Package Plus Co., Ltd.

一月 2022 - 七月 2022

領導四人行銷團隊，執行公司 B2B 及 B2C 品牌成長計劃。整合跨部門需求，確認目標並協助階段性任務完成。統籌 FMCG 產品 (衛生紙) 電商銷售策略、社群創意與群眾溝通整合，使行銷團隊展現創意並維持目標一致。

• Led a team of 4. Monitored and analyzed market trends. Built brand growth & CRM strategy, boosted membership growth and increased repurchase rate from 16% to 40% (Q1'22-Q3'22).
• Directed e-commerce strategy for FMCG product line. Maintain monthly sales with 30% advertising costs saved. Increased ROAs from 2.9 to 4.8 (Q2'22-Q3'22).
• Establish new ESG business model and product strategies. Expanded B2B potential clients with BD team, including Swire Coca-Cola, CTBC Bank and LEEZEN.
• Improved website content with SEO strategy, solid copy-writing and editing skills. Enhanced monthly visitors from 6,000 to 17,000 and achieved 120% inquiries growth (Q1'22-Q3'22).

Product Manager  •  GAIE Biomedical Technologies Co., Ltd.

十一月 2021 - 十二月 2021

雙品牌產品經理，制定推廣與銷售策略，針對藥局與診所通路進行每月企劃提案。與以色列原廠進行跨國會議，進行採購、議價、銷售策略與新品開發策略。

• Dual-brand skin care product manager. Formulated promotion and sales strategies. Made monthly sales proposals for pharmacy and clinic channels to meet their sales targets.
• Conducted cross-border meetings with Israeli manufacturers. Managed procurement, negotiation, sales strategies and new product development strategies.
• Executed and oversaw procurement, import process and drug license applications.
• Managed new product development and launch plans. Integrated manufacturers, channels, BD and marketing teams to ensure project schedules on time.
  
  

Marketing Department Specialist  •  Charsire Biotechnology Corp.    2018/09 - 2021/03

執行公司 B2B 及 B2C 品牌策劃。與跨國團隊合作，主導並經營 ALIBABA 平台關鍵字與廣告策略，成功拓展歐洲與東南亞市場。產品線橫跨專利原料、醫美肌膚保養品、健康保養產品、傷口照護醫療器材(外用敷料)、寵物外用敷料。

• Managed and expanded global B2B market through Alibaba platform. Collaborated with cross-border teams and reported directly to GM. Increased 30% ODM inquiries and successfully developed Southeast Asia and EU markets (Q3'19-Q3'20).
•  Responsible for the first New Drug Development Conference in 2019. Attracted more than 500 people attended. Achieved 17% quarterly revenue growth as compared with last year.
•  Improved web presence through SEO and UX redesign, increased 15% organic search traffic and 7% contact rates (Q1'19-Q1'21).
•  Organized communication materials for multi-brand and multi-channel. Coordinated with design and R&D departments, developed suitable content and maintained brand image.

Marketing Personnel  •  Graminton Enterprise Ltd.    2015/09 - 2018/04

執行公司跨產業之三部門品牌推廣 (美容部、醫療部、工業部)，國內外 B2B & B2C 展覽策劃與國際市場推廣。擔任行銷團隊小組長，幫助公司從 0 開始建立自有品牌，規劃並執行年度行銷推廣策劃。

• Marketing team leader in subsidiary L'Z BEAUT'E BIOTECH INC. (Oct. 2016 - Apr 2018). Collaborated with BD and RD teams to develop strong own-brand and expand global market.
• Built and boosted a skin care brand from scratch. Executed market research, analysis and go-to-market strategy to developed 3 competitive product lines.
• Planned and Executed B2B & B2C exhibitions to explore global market. Attracted 73 potential clients in 2016 Malaysia beauty exhibition. Increased 9% inquiries the next year.
• Operated e-commerce, O2O and integrated marketing skills. Achieved 110% sales target in the first season and boosted 280% members growth.
  
  

Sales And Marketing Personnel  •  CHILI MEDIA DESIGN     2014/10 - 2015/04

為客戶進行市場分析、品牌定位與行銷規劃，同時負責公司副品牌 (首飾商品) 之營運推廣。

• Conducted survey, analyze and brand reposition. Built and maintained e-commerce website for bracelet brand.
• Integrated Marketing resource and social media maintain.
• Facebook and Google ads advertising