Verizon Location Technology, Jan 2021 – Present

Part of New Business Incubation, Verizon Location Technology (VLT) bridges the physical and digital worlds using the power of location intelligence. Headquartered in Denver, CO.  A division of Verizon Corporate Strategy.

Product Manager

• Product owner for the company's location platform developer portal, completing a redesign focused on customer segments and customer use cases in April 2021.  
• Cross-collaborated in an architecture design that would form user identify management and enhanced user security across the product portfolio.  
• Created an organizationally-aligned vision and infrastructure for future web assets that will enable VLT to scale its sellable products online; capturing leads, driving sales and supporting customers.
• Onboarded a new product owner and expanded my role into product marketing to support 2022 business goals.
• Lead research design and reporting for VLT's digital space orchestration product portfolio, validating customer problems, use cases and willingness to pay. 
• Serve as a product leader for VLT's digital space orchestration products in strategy and marketing to support product, customer service and sales initiatives. 
• Provide the organization with leadership in research, product strategy, and lifecycle development that will drive VLT in developing the most competitive and compelling products in the market. 

Visible, Feb 2018 – Jan 2021

A completely new, all-digital wireless carrier that offers an unlimited and streamlined phone service on Verizon’s 4G LTE network. Headquartered in Denver, CO.  Subbrand of Verizon Wireless.

Senior Product Manager, March 2020 – Jan 2021
Product Manager, Feb 2018 – March 2020

• Brought Visible through friendly user trial to public launch on May 3, 2018. 
• Product lead on Visible and Yahoo! Mobile's eSIM activation, which will tag the brands as the first carrier owned prepaid subbrands to offer the feature. 
• Built and launched VoWifi (Wifi Calling) and grew feature usage 13x within 1 month of launch. 
• Launched Visible's unlimited mobile hotspot feature which continues to be a key factor in overall brand growth for the company. 
  
• Removed Visible's speed cap, contributing triple gross additions during the first month versus the previous four weeks and contributed to Visible's first 4-digit sales day.
• Continually tested, iterated and improved on the user experience to drive customer growth through all areas of the sign-up and activation funnel by turning data into actionable solutions for the business and the product. 
• Lead the product development process from end-to-end and define the product roadmap for owned set of features on web and app (iOS/Android).
• Served as the internal voice and champion of the customer, created business cases and growth models to drive product strategy.
  
• Evangelized overall product strategy and gain support from cross-functional stakeholders within the organization and the parent company.
• Created product specifications, detailed user stories, illustrated use cases and requirements for features and product enhancements. 

Door to Door Organics, Inc., June 2014 – Nov 2017

An e-commerce grocery delivery service with subscribers across 17 states & Washington, D.C. Headquartered in Louisville, CO. Closed November 15, 2017. 

Program Manager, May 2016 – Nov 2017 

• Led a diverse, cross-functional team in developing and launching a complex set of new, highly scalable front and back end technology products and operational systems, which served nearly 35 thousand weekly subscribers in just under 6 months from the start of development and 1 year post-company merger with Relay Foods, Inc. 
• Worked directly with company operators in 6 facilities across the U.S. to ensure seamless customer and employee transition. Led the customer validation team who interviewed and surveyed target and existing customers, testing business hypotheses with prototypes and MVPs. 
• Launched the company’s new products in a full-service Alpha test and garnered product-market-fit validation among a new set of target consumers and released the Beta product in existing markets to gain user acceptance and validate added-value features among a sample set of legacy customers prior to full migration. Post migration, customers were spending 22% more per order, roughly $11 more per week. 
• Redefined the company’s cross-functional project management process by implementing Agile methodology and artifacts within existing infrastructure. 
  

Marketing Manager, Jun 2014 – May 2016 

• Launched the Door to Door Organics brand in 6 new markets and expanded the brand’s footprint to new territories within existing geographies. Developed a practice for new market and territory expansion, leading cross-functional teams through planning and major launch milestones ensuring operational readiness across all major customer touch-points prior to launch. 
• Drove short and long-term territory planning with senior leadership, unit operators and outbound logistics and became the company’s expansion lead, providing a reliable tactic to drive business volume across existing and new markets. 
  
• Created new marketing channels to drive brand awareness in new or immature markets including a start-to-finish process for on-site events, social media promotions, digital lead generation and conversion campaigns, e-merchandising, a fully templated blogger/partner program, on-air TV appearances, live radio remotes, and more.  
  
• Project managed all centrally-driven direct and digital communications, led promotional planning, executed brand communication and provided executional support. 
  
• Greatly improved process efficiencies as a strong project leader between merchandising and marketing, building and delivering campaigns that drove sales, average order size, and improved the overall customer experience.
  

The Egg & I Restaurants, Inc., Jul 2012 – Jun 2014

A $92 mil. restaurant chain with 94 locations in 19 states. Headquartered in Centennial, CO. Since acquired by First Watch Restaurants, Inc. 

Marketing Manager, Jul 2012 – Jun 2014 

• Managed national promotion, merchandising and local store initiatives that contributed to double-digit systemwide sales increases and 3.4% comparative restaurant sales. 
• Implemented marketing strategies for the brand, for the corporate-owned and franchised restaurants. Activities included the creation and management of various media promotions, associate salesmanship and hospitality programs and internal and external communications. 
  
• Responsible for the project management of many new and test initiatives including an online meeting reservation system. Created and lead corporate personnel marketing related training.
  

WellBiz Brands, Inc., Mar 2006 – Jun 2012

A $150 mil. holding company with two franchise brands; Fitness Together (200 units) and Elements Massage (170 units). Headquartered in Highlands Ranch, CO. 

Director of New Store Marketing, Jan 2012 – Jun 2012 
Marketing Director, Jun 2006 – Jan 2012 
Project Manager, Mar 2006 – Jun 2006 

• Participated on team that launched new franchise concept, Elements Massage. Tasked at creating all visual brand assets, marketing plans and tactics for the new franchise concept. Grew two franchise brands 160% over 4-year period. 
  
• Planned, developed and implemented annual marketing tactics supporting franchise development/sales efforts aiding in growth of franchises from 183 to 316 Fitness Together locations and 142 Elements Therapeutic Massage locations. 
  
• Responsible for the project management and creative direction for custom intranet and web builder. Hired, managed and led team of IT developers to create custom intranet including a website builder, ad builder, e-blast builder, document library, message board and more. Achieved 96% voluntary franchisee-adoption within 6-months of launch.