Marcom

Ewellix

八月 2020 - 二月 2021
Taipei, Taiwan

擔任行銷企劃，主要負責年度行銷規劃，預算控制，社群網站維護、型錄更新，宣傳品設計及製作執行，海內外展覽評估，在職期間善用政府資源爭取到7萬行銷補助案及免費廣告投放課程，並協助規劃研討會事宜。

* Assist exhibition participation.
* Develop marketing plans based on user data.
* Manage and maintain LinkedIn accounts.
* Build a brand image and develop new exposure.
* Assist in making YouTube videos (Chinese Version).
* Use various data and GA reports to analyze user behavior.
* Generate press releases, magazine advertising, and promotional material.
* Regularly communicate with the global marketing team and coordinate simultaneous execution of plans
* Establish a performance marketing channel dashboard to monitor media activities as well as traffic and optimize the content with keywords to increase brand awareness.

Senior Creative Producer

Mediacorp Pte Ltd

十二月 2013 - 八月 2018
Taipei, Taiwan

主要協助市場行銷部宣傳，製作吸引人的預告片，從發想創意到執行一手包辦，在職期間曾2度被提名並入圍新加坡紅星大獎最佳預告片。

* Assist copywriting, recording, and filming when necessary.
* Plan and coordinate all aspects of the Ad production.
* Frequently changing roles between editors, producers, and directors
* Produce trailers for TV broadcasting and digital marketing.
* Create, execute and supervise a commercial campaign for the marketing team.
* Cooperate with a marketer and client to promote TV programs, events, and radio programs.

Assistant producer

SingTel Digital Media

七月 2011 - 七月 2013
Taipei, Taiwan

協助佳樂台頻道預告片的運作，製作人的管理，預告片的排程，管理接案主，及安排拍攝配音等，也協助英文頻預告的整理。

* Assist copywriting, recording, and filming when necessary.
* ＊Maintain video files to ensure the normal operation of the channel.
* Edit channel trailers, artist greetings, and menu boards.
* Arrange for voice artists and collect scripts from producers and freelancers.
* Manage all producers and freelancers’ trailers and assist their workflow.