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Definition of Reputation Credits
Lawrence Chou
MSI SEA Senior Channel Marketing Specialist
Taipei City, Taiwan https://www.linkedin.com/in/lawrencechoutwn/
工作經歷
通路行銷專員 • Micro-Star 微星科技股份有限公司
九月 2020 - Present
Notebook SEA Senior Channel Marketing Specialist
• Managed the marketing team in Thailand, Malaysia Laos, and Brunei
• Reach sales targets by using all marketing resources: The performance of each district has grown by an average of 200% to 300% in one year
• Work closely with regional PM, MKT, and designers on product bundling, POSM support, and promotion execution to leverage sell-out performance, and increase brand awareness, and product visib巾ty
• Allocate and control quarterly M DF into local channel marketing, digital marketing, 020 events, and social media to maximize ROI
• Manage and optimize Google ads strategy on Search, GDN, and Trueview as well as social media (FB/IGI ads detailing keywords, audiences, and extension set up to maximize campaign objective and align with GTM plan within campaign budget and period
Develop and define media, KOL, influencers, You Tubers, and regional partners to align with product and campaign engagement and reach out to target audiences
• Market research: competitor analysis, customer behavior analysis, and industry analysis
• Manage and maintain the local official webpage including modifying HTML coding, and content/banner/video subtitle editing
• Implement brand strategic partnerships with Intel, NVIDIA, AMD, and Microsoft
• Global project management: MSI Notebook 20th Exh心tion, MSI 2023 Computex exh心tion, MSI Notebook Launch Event(2022&2023)
人力資源部實習生 • 麥博韋爾移動電話
七月 2015 - 九月 2015
・參與兩梯次共15人之人才招募及面試
・協助15位員工培訓課程及檔案整理
・協助生產線動線調整
行銷企劃實習生 • 怡馨緣茶花莊
九月 2014 - 一月 2015
・負責臉書粉絲專頁社群經營，成長率500%
・協助建立品牌形象及品牌定位設定
・參與一支宣傳影片拍攝及剪輯和一篇EDM設計
・負責粉絲專頁文案撰寫
學歷
2016 - 2019
國立成功大學
創意產業設計所品牌行銷組
2018 - 2018
Chulalongkorn University
Master of Arts in Cultural Management
2011 - 2016
國立中正大學
歷史
技能
- Word
- Photoshop
- Excel
- PowerPoint
- Illustrator
- IELTS 6.5
- toeic800+
- Facebook Ads Manager
- Google Ads
語言
- Chinese — 母語或雙語
- English — 進階
- Thai — 初階
Lawrence Chou
MSI SEA Senior Channel Marketing Specialist
Taipei City, Taiwan https://www.linkedin.com/in/lawrencechoutwn/
工作經歷
通路行銷專員 • Micro-Star 微星科技股份有限公司
九月 2020 - Present
Notebook SEA Senior Channel Marketing Specialist
• Managed the marketing team in Thailand, Malaysia Laos, and Brunei
• Reach sales targets by using all marketing resources: The performance of each district has grown by an average of 200% to 300% in one year
• Work closely with regional PM, MKT, and designers on product bundling, POSM support, and promotion execution to leverage sell-out performance, and increase brand awareness, and product visib巾ty
• Allocate and control quarterly M DF into local channel marketing, digital marketing, 020 events, and social media to maximize ROI
• Manage and optimize Google ads strategy on Search, GDN, and Trueview as well as social media (FB/IGI ads detailing keywords, audiences, and extension set up to maximize campaign objective and align with GTM plan within campaign budget and period
Develop and define media, KOL, influencers, You Tubers, and regional partners to align with product and campaign engagement and reach out to target audiences
• Market research: competitor analysis, customer behavior analysis, and industry analysis
• Manage and maintain the local official webpage including modifying HTML coding, and content/banner/video subtitle editing
• Implement brand strategic partnerships with Intel, NVIDIA, AMD, and Microsoft
• Global project management: MSI Notebook 20th Exh心tion, MSI 2023 Computex exh心tion, MSI Notebook Launch Event(2022&2023)
人力資源部實習生 • 麥博韋爾移動電話
七月 2015 - 九月 2015
・參與兩梯次共15人之人才招募及面試
・協助15位員工培訓課程及檔案整理
・協助生產線動線調整
行銷企劃實習生 • 怡馨緣茶花莊
九月 2014 - 一月 2015
・負責臉書粉絲專頁社群經營，成長率500%
・協助建立品牌形象及品牌定位設定
・參與一支宣傳影片拍攝及剪輯和一篇EDM設計
・負責粉絲專頁文案撰寫
學歷
2016 - 2019
國立成功大學
創意產業設計所品牌行銷組
2018 - 2018
Chulalongkorn University
Master of Arts in Cultural Management
2011 - 2016
國立中正大學
歷史
技能
- Word
- Photoshop
- Excel
- PowerPoint
- Illustrator
- IELTS 6.5
- toeic800+
- Facebook Ads Manager
- Google Ads
語言
- Chinese — 母語或雙語
- English — 進階
- Thai — 初階