台灣新光商業銀行,數位金融部 資深數位行銷專員, Mar 2023~ Now 

【發展廣告素材品牌調性，並與設計師協作素材模板，快速產製大量吸睛素材】

【建立視覺化廣告數據資料庫，整合所有線上媒體數據以及GA數據，快速找出數據關鍵】

・建立Looker Studio，將所有媒體數據搭配GA可將數據視覺化，快速找出關鍵數據的「領先指標」與「落後指標」，並建立完整Troubleshooting，最快10分鐘就能找出成效下降的關鍵原因並加以改善

Snapask Taiwan Limited  知之有限公司,資深成效型數位廣告企劃, Performance Marketing Senior Associate, Jun 2021~2023 Feb

【利用Google Tag Manager，完成追蹤廣告數據，廣告轉換成本大幅下降65%】

【建立視覺化數據資料庫，找出關鍵決策點，廣告整體ROI提升超過120%】

・利用Data Studio，建立視覺化Data Dashboard，快速找出關鍵數據的「領先指標」與「落後指標」，在與工程師、客服、課程（產品）等多部門協調下，22年第一季廣告ROI相較去年同期成長122%

經緯廣告科技股份有限公司 (Adhub), 客戶服務經理, Nov 2019 ~ Apr 2021

・負責重點客戶需求之數位行銷企劃，專案品質控管、內部工作進度掌控。
・資料收集，結案報告製作分析、專案管理、時程控管。
・與客戶溝通了解需求、提供適切企劃案。
・整合Facebook, LINE, Yahoo, Google等數位媒體行銷的綜效，協助客戶業績成長。
・KOL & 口碑行銷操作 商談合作。
・數位廣告成效監控與提供優化建議。

【雙11檔期，善用各媒體的行銷目標，單日銷售筆電及桌機超過800台，業績突破千萬】
利用Facebook的行銷目標擴大觸及和互動，最後利用Google搜尋廣告收單，在雙11當天賣出超過800台，品牌客戶成為亞太地區單日銷售冠軍。

【客戶電商業績YoY屢創佳績，幫助公司拿到品牌全產品數位廣告獨家代理】
在承接客戶電商端業務的兩年期間，協助客戶電商業績YoY表現，皆有2位數的成長，同時也讓客戶公司其他產品線看到此佳績，成功拿下品牌客戶全部產品線的數位廣告代理權。

經緯廣告科技股份有限公司 (Adhub), 媒體數據優化師, Apr 2018 ~ Oct 2019

・ 廣告操作優化 (Facebook, Google, 原生廣告)
・數位分析應用(Google Analytics, Adobe Analytics ,Data Studio)
・廣告系統追蹤碼設定(Google Tag Manager)
・ 廣告素材文案及美編

【服務過多家品牌型電商客戶，操作廣告投遞金額突破億元大關】
在Adhub擔任廣告優化師的期間，服務過許多不同行業的品牌成效型電商
・電腦資訊-Lenovo 聯想
・生活家電-Philips 飛利浦
・銀行金融-鉅亨買基金、京城銀行
・個人護理-聯合利華、資生堂、TS6、寶拉珍選
・女性內衣- Peach John、瑪登瑪多、曼黛瑪蓮
・教育服務-六書堂、尹星知識學院
・生活家居-康寧、樂扣樂扣

【導入Data Studio系統，提供自動化報表與視覺化數據】
利用Data Studio系統，將Facebook Ads、Google Ads與Google Analytics的數據串接至同一個DashBoard，並且以視覺化的方式，減少繁瑣的出報表時間，能夠更快的判讀數據，並做出決策。


【2018數位奇點獎 整合行銷類 最佳程序化行銷獎 金獎】
在團隊主管領導下與工程師合作 透過即時的數據整合與分析能力，因應數據的變化做參數調整，除了建立單一媒體優化外，也同時建立了跨媒體策略優化的藍圖，得以與品牌電商共同完成了超過 150% 的業績目標達成率，讓數位行銷發揮最大效益，一舉得下2018數位奇點獎 最佳程序化行銷獎 金獎
https://blog.ad-hub.net/news-adhub-2018-dsa-awards/?lang=tw

2023.03 - Present, Taiwan Shin Kong Commercial Bank, Digital Finance Department, Senior Digital Marketing Specialist

• Act as a digital account promoter, swiftly identify key product features of target audience and create corresponding materials and copy.
• Embed Tracking Codes on product webpages, including all online media, GA4 Code, and webpage event triggers.
•  Assist other departments in tracking and analyzing data, including breakpoints in credit card/digital account application processes and loan application conversion rates.
• Aid in advertising placement and social media strategy planning for other departments, and collaborate on content execution.
  
• Execute cross-industry collaboration promotion projects.

2021.07- 2023.02 Performance Marketing Senior Associate ,Marketing, Snapask Taiwan

• Assist the team in the development of the overall digital marketing strategy Plan. 
• Implement digital marketing activities across a broad range of digital marketing channels ( SEM, Social Media, Email, Mobile, Display) 
•  Develop and monitor campaign budgets (Paid Ads) 
•  Manage conversion, pixel, and event tracking on the website and across various digital platforms. 
•  Content Strategy – Along with the design and functionality of a company website,  also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
• Evaluate important metrics that affect our website traffic, conversion, and target audience Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions. 
• Identify the latest trends and technologies affecting our industry Analyze digital marketing analytics reports from GA, Search Console, and share insights with the team to develop optimization plans.

2019.10-2021.04 Client Success Manager , Large Client Service, AdHub

• Providing cross-media solutions and traffic data analyzation for different clients in Cosmetics, Financial industry, Computer& Laptop, and home appliance industry. 
• Coordinating closely with E-commerce brands include Philips, Lenovo, Peach John,Paula's Choice, TS6 etc, executing their digital advertising campaigns on Facebook, Google, LINE, Yahoo, other DSPs and KOL. 
• Designing marketing promo materials for 5+ products and strategic cross-media mix including LINE, Facebook, Google. 
• Using analysis tools like Google Analytics, Facebook consumer insight, Google trends... to drive the optimization of advertising performance. Helped performance- based EC clients successfully turn the YOY strong double-digit growth. 
•  Extensive experience in major media channels including: Facebook, Instagram, Google, YouTube, Line, Yahoo, social media and KOL marketing. 
•  Product marketing strategy planning, use of media forBrand recognition ,lastly achieving and surpassing sales target KPI. 
• Carry out full media procurement, including, internet advertisement, KOL, word of mouth, social media etcetera. To supervise and ensure the efficiency of advertising agencies. 

 2018.4-2019.10 Digital Performance Specialist , Large Client Service, AdHub

• Operating Biddable Platforms such as Google, Line,Yahoo, Facebook. 
• Programmatic buying related strategy, campaign management, optimization, and analytics. 
• As the Digital marketing strategy consultant I provided support in building the most suitable digital marketing program/ based on the KPI and customer.
• Operated Ad Campaign Budget amount Over 100 Million NTD,Major clients: Philips, Lenovo, AnueFund, King's Town Bank,Unilever,Shiseido.