Experience Brand Designer • The MeatStick MarchPresent|New Taipei City, Taiwan Sole In-House Designer in charge of Corporate Branding: ★ Directed UI Design (iOS/Android/Apple Watch) and App Intro Video (English/French) production for the MeatStick App 2.0, enhancing UX and strengthening the premium brand image across US and EU marketplaces. ★ Championed transformative rebrand for The MeatStick on Shopify & Amazon (US+EU), emphasizing a revamped Brand Book. Curated design and copywriting to enhance online presence, amplify brand visibility, enrich packaging, and foster consumer engagement. ★ Played a pivotal role
Project: -Execute Marriott Bonvoy membership program, increasing Line official account members byCoordinate resources to guide potential customers to experience six Marriott hotels in Taiwan and organized media visits to Marriott properties in Vietnam. 4. Freelance Copywriter: Provided high-quality copywriting services for Harper's BAZAAR and Dentsu. Brand Manager • AUDEMARS PIGUET MayFebRevamped and adapted the brand plan to align with HQ objectives during the retailization process inIntegrated new brand strategy from 2019 to 2021 through events & an effective cross-functional communication process. Hosting an average of 13 events per year, achieved a 15% annual growth in