Marketing Specialist  •  Lumens Digital Optics Inc.

七月 2018 - 六月 2021

A. Trade Shows 

Coordinator of international trade shows and multiple cross-departmental communication 

1. ISE 2019 & 2020 - create the raffle activity to deepen branding awareness 

Result: 300+ leads, 200+ YouTube subscribers

2. NAB 2019 - coordinate resources from each company department
Result: 500+ leads

3. Infocomm USA 2019 - implement big data, helping sales to achieve the goal

Result: 400+ leads

4. Infocomm India 2019 - collaborate with third-party VR software

Result: 700+ potential customer leads

B. New Product Launch

Project leader of marketing dept. for the NPI (New Product Introduction) process 

1. Total 25 projects of new product launch

2. Total 6 projects of product EOL process

C. Social Media
1. Google Ads - Propose Google Ads project, increased 40% traffic in 1 month

2. YouTube - Establish YouTube channel, 1.3 times growth of subs in 6 months (subscribers 300 to 700)

D. Online Events

1. Webinar - coordinate and promote webinar as a project
2. March 2020, coordinate dealer meeting successfully before the Covid-19 outbreak

E. APP

1. First APP for servicing SI in Taiwan & USA, integrated customer service with sales revenue flow

2. Over 200 members signed up & more than 50 active users (members who use rebate points)