Product Manager  • LINE TAXI

九月 2022 - Present

LINE TAXI is one of Taiwan's most prominent ride-hailing & transportation platforms. We are an affiliate of LINE.

• Responsible for building rider-hailing products, driving product innovation and roadmap. Collaborated with cross-functional teams, including marketing, operation, data, engineering, and UX/UI.

[Initiate new service]

• Project leader of the on-demand airport pick-up. Responsible for the product launch and end-to-end service development. Led the operation and marketing department to execute the go-to-market plan.

• Pioneered the launch of Parallel Matching, a groundbreaking feature that simultaneously matches riders with traditional and multi-purpose taxis, boosting match rates by 5% and reducing wait times by 30%.

• Addressed passenger demands by revamping the ride type listing page and introducing four new ride options, including accessibility cars, XL vehicles, and more.

[Grow the product]
• Worked with the data team to build a surge pricing model and increased peak-time matching rates by 10%.

• Revamped airport shuttle ordering process, resulting in a conversion rate increase and 45% YoY order growth.

[Enhance product experience]
• Renew a series of trip information pages with the UXR team, resulting in a 40% reduction in complaints.

• Introduced a cancellation fee, coordinated the driver app, operation, and marketing teams. Leading to a 40% reduction in cancellations post-driver arrival.

Associate Product Manager  •  創業家兄弟Kuobrothers Corp.(生活市集)

八月 2020 - 六月 2022

Top 5 Online Shopping Platform in Taiwan

• The product owner of the CRM team, responsible for the product roadmap, boosting the CRM ROAS 1.7 times.

• Analyzed web & app user behavior. Familiar with MySQL, Google Analytics, Firebase, and BI dashboards.

• Integrated the CRM system with 3rd party, including LINE account, email, app notification, and SMS. 

• Initiated new projects for user activation, renewed member gain member features to boost campaign revenue 3 times more than last year, and rebuilt the App & web user center to grow PV by 28%.

• Rolled out features with new personalized recommendation models and A/B/N tests to increase revenue by 6%.

• Held Agile/Scrum team and worked closely with data scientists, designers, and engineers. Implemented project management tools and trained new colleagues on the PM team.