Strategic Communications Consultant, Jan 2015 - Present, Global

Obsessed with combining great ideas and strategic insights to deliver measurable

results. Over the last 4 years companies from the private, public and non-profit sector have trusted my expertise in developing a wide range of communication and marketing tools aligned with their brand objectives. 

Expertise include:

Inbound Marketing |Creative brand campaigns | Storytelling | Lead Magnet Development | Blogging |  Email Campaigns | Social Media Content | PR | Copywriting & Editing| Publishing | Web Design & Development  

Clients include:

Sun In Motion (AKI Investment Group) solar energy, UAE  

Gulf Business Machines (IBM) the Gulf’s leading IT solutions provider 

Global Communications Agency (GCA) Dubai, UAE 

GKS Security - UAE & Afganistan 

Fatima Bin Zayed Initiative (FBMI) - Social Enterprise, UAE & Afganistan 

Just Be Holistic Center - Dubai, UAE 

Wild & Wise - Health & Wellness, Dubai, UAE 

Enzo Le Beau - Catering & Gastronomy, New York City, USA

Mia Mel Crepes - Catering, London, United Kingdom 

GDJ Affordable Housing, Accra, Ghana 

D-Globe Green Homes, Accra, Ghana 

Global Prefab Construction, Accra, Ghana      

General Scope: 

• Delivered various web design and development projects 
  
• Provided copywriting servies for companies ranging from Third sector organisations to IT, renewable energy, holistic wellbeing, wellness and beauty, F&B, IT, Security 
• Managed and edited corporate blogs and newsletters 
• Developed and implemented communication strategies resulting in enhanced brand perception and exposure among target groups   
  
• Crafted various PR and Marketing materials across digital and physical channels   — social media publications, newsletters, press kits etc. 
• Developed a variety of data collection and lead magnet generation tools
  

Key Account Executive @ PR T!PS Communications Consultants, 2006 - 2009 Dubai, UAE

From brand building and positioning to brand awareness campaigns, created and implemented communication plans to drive brand awareness and build brand image in international markets. 

Developed and coordinated diverse PR & Marketing activities for international leading brands such as LVMH Maison Hermes, Cadillac, Middle East Airlines and France 24. 

Crafted various PR and Marketing materials: banners, roll ups, press kits, press releases,   fact sheets, Q&A's, branded media/consumer gifts etc.   

Tactics included media relations, sponsorships, launch events and brand activations, road shows, awards and speaking engagements etc.   

Organised regional launch of France 24's Arabic news channel

Conducted several PR activities, events and media relations campaigns supporting              Liberty Automobiles' expansion in the UAE 

Coordinated the opening event including the press coverage of Hermes first boutique in Bahrain 

Contributing Editor @ lepetitjournal.com, Dubai & London Editions, Jan 2015 - October 2016

Freelance journalist for the largest media network dedicated to the french-speaking expat communities across the world I succeeded in working independently while delivering front page news articles. This valuable experience has thought me to perform around the constraints of a challenging media environment providing unbiased factual reporting.

Actively participated in the editorial process submitting original content ideas / Produced substantial editorials and feature articles on local and international stories / conducted several editing & proofreading work  

Journalist @ Magazine L’Itinéraire, Montreal, QC  - 2014

From major feature stories to shorter news articles, I have successfully delivered and published over a dozen of articles on a wide variety of topics. This experience has led me to demonstrate intellectual thoroughness to challenge the status quo and prejudices about the most vulnerable in our society.

Partook in both the editorial and production activities of the magazine / Pitched stories for future editions in line with the publication’s editorial orientation / Delivered diversified in-depth news articles, reports, briefs, features and other forms of content / Conducted consistent work of research and interviews with several public figures and members of civil society / Conducted proofreading and editing work  

Journalist @ Journalimedia.uqam.ca, Montreal, QC - 2013

The university campus being our exclusive ground, I successfully rose to the challenge demonstrating an ability to give every story and event a societal dimension. My global outlook on life has also allowed me to transcend the local ground unearthing stories with a worldwide resonance. 

Actively participated in weekly production meetings  with other editorial team members to set the agenda for following editions / Carried-out research, investigative work and interviews with a large pool of academic figures and the community / Wrote different forms of journalistic content covering nearly all the sections of the online news platform

Freelance News Reporter @ CHOQ FM, Montreal, QC - 2013

Developed and mastered the technical skills to produce high quality and engaging audio content. Produced feature story series about environmental initiatives enjoyed by thousands of listeners weekly. 

Submitted and produced own content / Conducted interviews and research on a large variety of topics /  Edited radio reports independently