Director

EVERIII & Partners

May 2021 - Jul 2023

• Organized 10 online and offline events in 6 months with total participants of 1,500 people
• Recruited 60 corporate managers & chief executives, professionals, and serial entrepreneurs as mentors and speakers for international startups
• Moderated 50 matchmaking sessions for VCs, mentors, and entrepreneurs
• Initiated social media strategy to boost double-sized Facebook followers and reached 10 times more people in 6 months
• Coordinated between overseas and domestic, central and local, public and private entities

MCI & Trade 
Marketing Director

Hawaii Tourism Taiwan

Dec 2019 - Jan 2021 

• Supervised a team of 5 to develop B2B2C marketing plans and digital media implementation on an annual budget of US$500,000
• Organized the first-ever Semi-Virtual Sales Mission to be attended by 19 vendors and 17 buyers, and conducted a total of 300 B2B appointments
• Pitched daily stories via Hawaii's Facebook of 2.4 million global followers, Instagram, YouTube, and Pixnet with timely interactions
• Planned and conducted 7 B2B & B2C Educational Seminars for a total audience of 650 people

Office Director,
Taiwan & Hong Kong

BrandStory Inc.

Mar 2019 - Jan 2021

• Led a team of 8 to serve clients in Taiwan, Hong Kong, and Southeast Asia markets of 700 million potential travelers
• Managed Facebook, Instagram, LinkedIn, and Twitter for TravelStory Asia, sharing travel insights with tourism professionals
• Created Medium & Facebook for the new business track of Social Stories Taiwan to share digital media trends and case studies to build a reputation for the services
• Pitched to international tourism boards, governments, hotels, and other industries to develop new business opportunities

Account Director, China

Azerbaijan Tourism Board

Nov 2018 - Dec 2019

• Initiated Azerbaijan Tourism Board's first presence in China's Northern, Eastern, and Southern regions to reach out to a database of 300 travel agents
  
• Facilitated contract signing with China's biggest Online Travel Agency — Ctrip for an annual marketing campaign worth US$540,000
• Urged the destination to invest in the Southeast Asia market in addition to China with the total marketing budget increased by 15%

Account Director, China

Illinois Office of Tourism

Jan 2018 - Jul 2018

• Achieved monthly PR initiatives by the impression of 32 million with an advertisement value of US$172,000
• Coordinated familiarization trips for social influencers reaching out to 3 million potential travelers
• Oversaw the China team of 3 remotely from Taiwan dispersed in Beijing, Shanghai, and Guangzhou

PR & Marketing Manager

Brand USA Taiwan, 
Hong Kong & Southeast Asia

Sep 2014 - Dec 2019

• Managed across online and offline media channels with a total campaign value of US$1,300,000 outreaching a consumer database of 150,000
• Coordinated stakeholders of The USA Pavilion in the Taipei International Travel Fair for 4 consecutive years, with singular exposure of 75 million impressions
• Developed B2B2C PR & marketing strategy with an annual budget of US$500,000

Account Manager

BrandStory Asia

Sep 2014 - Mar 2019

• Supported destination promotion campaigns for Las Vegas Convention and Visitors Bureau, Hawaii Tourism China, and Qatar National Tourism Council for  coordination
• Liaised with colleagues in Taiwan, Hong Kong, China, and Southeast Asia offices to support cross-market projects
• Pitched for international destinations with strategy inspiration, content creation, and presentation