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Avatar of WAN-YUN,CAI.
Avatar of WAN-YUN,CAI.
Past
Digital Marketing Project Planner @e21 MagicMedia
2018 ~ 2020
Within one month
CAI Nickname:Harper Canada Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Work Experience Cafe barista/all rounder • Shiu Jiou cafe DecemberJanuary 2024 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Education Providence University, Taichung, Taiwan Computer Science and Communication EngineeringSkills Competitor analysis Business research Languages Chinese - Native English - Professional
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
Providence University, Taichung, Taiwan
Computer Science and Communication Engineering
Avatar of margot mari.
Avatar of margot mari.
Senior CRM project manager @BETC FULLSIX
2021 ~ 2023
Digital marketing Project manager
Within three months
and engagement towards the brands, I am developing a complete contact strategy and program definition for my clients. My mission as a CRM project manager is to build an omnichannel customer journey and provide an enhanced customer experience through targeted Marketing and CRM softwares. Work Experience Senior CRM project manager • Wunderman Thompson France AprilPresent - Responsible for the CRM strategy and the proper functioning of the loyalty program Contribution to building the CRM calendar in line with the marketing plan. - Participating in the deployment of CRM projects across France in collaboration with the marketing teams - Running different campaigns
Marketing
Digital Marketing
Project Management
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Paris I: Panthéon-Sorbonne
Commerce international
Avatar of April Yen.
Avatar of April Yen.
Operation & Marketing Director / US & SEA Region @17LIVE Inc.
2021 ~ Present
Marketing or Operation Manager / Director
Within one month
April Yen Communication, Marketing and Operation Expert Taipei, Taiwan As a seasoned marcom professional with over a decade of experience, I have honed my skills in luxury retail and emerging technology sectors. My expertise spans various domains, including communication, operations, integrated marketing, event management, public relations, customer relationship management, and both online and offline marketing strategy. I maintain a humble and passionate approach in my work. Continuously seeking opportunities to learn, I remain grounded and committed to expanding my knowledge base. I firmly believe that there is always more to discover, and eagerly embrace new challenges
Marketing Communications
Marketing & PR
KOL Management
Employed
Ready to interview
Full-time / Interested in working remotely
10-15 years
Birmingham City University
Events and Exhibition Management
Avatar of Seisyuku Mi.
Avatar of Seisyuku Mi.
專案經理 @公司保密
2022 ~ Present
行銷企劃主管、創意總監、策展人、專案經理
Within one month
數位行銷經理 彼立恩國際行銷顧問公司 數位廣告與整合行銷 創立及管理團隊 : 協助公司擴充業務面,成功管理數位廣告行銷團隊。 結合原有線下活動和公關業務業務部門,實現跨領域整合。 拓展主要客戶群 : 執行 數位廣告行銷 ,主要客戶為SONY、飛
Customer Service
IT Service Management
Communication Skills
Employed
Ready to interview
Full-time / Interested in working remotely
More than 15 years
淡江大學 Tamkang University
資訊管理
Avatar of the user.
Avatar of the user.
Senior Media & PR Executive @香港商克麗絲汀迪奧 Christian Dior
2023 ~ Present
CRM / Digital Marketing / Data Analysis
Within two months
Photoshop
Illustrator
After Effects
Employed
Ready to interview
Full-time / Interested in working remotely
6-10 years
東吳大學
資訊管理學系
Avatar of Diana Shih.
Avatar of Diana Shih.
Past
Senior Marketing Specialist @基因線上 GeneOnline
2024 ~ Present
Creative/Content /Project head Digital, Television ,Films and Social Media
Within one month
Producer • Media Ape MayJan 2024 | Taipei, Taiwan ▪️ Founded Media Ape LLC, achieving 1500% revenue increase over one year as a solopreneur in video production. ▪️ Oversaw financial management, sales, marketing, project management, and operational expertise, resulting in a 90% client retention rate. ▪️ Played versatile roles as producer, director, and cinematographer for diverse projects, including documentaries, commercials, music videos, and corporate video. Multimedia Producer • TAITRA Global (Taiwan External Trade Development Council) FebruaryDecember 2023 | Taipei, Taiwan ▪️ Led Taiwan Insight YouTube show: 2 seasons, 13 episodes, from pre-production to post-production. ▪️ Proficient in video
Word
PowerPoint
Excel
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Bonn
Neuroscience
Avatar of the user.
Avatar of the user.
Past
Strategic Partnerships Manager @Our Happy Company
2019 ~ 2023
Strategic Partnerships, Business Development
Within one month
Strategic Partnerships
Business Development
Digital Strategy
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
Columbia College Chicago
Arts, Entertainment, and Media Management
Avatar of Deny Setiawan.
Avatar of Deny Setiawan.
Head of Legal @KNS Group
2022 ~ Present
Legal Advisor
Within one month
in an organization. • Securing the group and its all possessions from any illegal problems. • Collaborate and build synergy with all departments of the group to determine legal processes, recommend procedural or policy changes to improve operations efficiency, and implement the processes. FebruariDesember 2021 Senior Legal Counsel & Corporate Secretary - Xiaomi Indonesia (www.mi.co.id) • Developing, reviewing, and streamlining processes required for legal review and approval, especially for the team of sales, marketing & PR, finance, tax, treasury, HR, admin, technical support, procurement, aftersales, internal control, and production. • Providing strategic legal res...
Employed
Ready to interview
Full-time / Interested in working remotely
More than 15 years
Universitas Padjadjaran
Law
Avatar of Clara Chang.
Avatar of Clara Chang.
Past
Breeze Couture Marketing Specialist 微風代理精品 行銷企劃 @微風集團 Breeze Department Store
2022 ~ 2022
Marketing/ PR Specialist/ Event planner
Within one month
and execution #presentation skills #budget management and payment handling NovJul 2018 PR Department Internship PChome Online Inc. Member of PR team: participate in brand activities including group legal briefings, press conferences, and media shoots. G roup news exposure tracking. Subsidiary PChome eBay Co.'s social marketing video anchor. #brand marketing management #brand awareness promotion #PR event planning and execution EducationUnited Kingdom Queen Mary University of London Marketing MScTaiwan Shih Hsin University Public Policy and Management in BA Skills Microsoft office SPSS Photoshop Languages Chinese — Native English — Fluent Cantonese — Intermediate — Intermediate
Microsoft Office
SPSS
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
Queen Mary University of London
Marketing
Avatar of the user.
Avatar of the user.
Past
Marketing Associate @CipherLab Co., Ltd
2023 ~ 2024
Sales and Marketing Specialist
Within one month
Sales & Marketing
Social Media Marketing
Content Marketing
Unemployed
Ready to interview
Full-time / Not interested in working remotely
10-15 years
國立臺北大學 National Taipei University
Foreign Language and Applied Linguistics

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
行銷副理
Logo of 愛卡拉互動媒體股份有限公司.
愛卡拉互動媒體股份有限公司
2021 ~ Present
Taipei City, 台灣
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Marketer, Brand Marketer, Marketing Director
Fields of Employment
Computer Networking, AdTech / MarTech, Marketing / Communications
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Google Analytics
Sales & Marketing
Photoshop
PowerPoint
Word
SEO
Content Marketing
Editing
Content Writing
keyword planning
Google Data Studio
Canva – Designing Tool
Ahrefs
SEO Copywriting
B2B Marketing
B2C Marketing
website planning
GA4
Google Drive
Excel
Microsoft Office
Communication
Looker Studio
Budget Management
Marketing Strategy
Marketing Communication
Languages
English
Professional
Chinese
Native or Bilingual
Job search preferences
Positions
品牌專案企劃、網路行銷企劃、數位行銷企劃
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
臺北市立大學
Major
英語教學系
Print

林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗,善於跨部門溝通、協作與專案管理,以邏輯和創意超越一切挑戰。
Contact: [email protected]

【專業能力】 
  • 英語能力:多益 955 分,曾任台大英語辯論賽裁判 
  • 產品與市場數據分析:GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
  • 行銷策略與規劃:行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
    網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
作經歷】
愛卡拉互動媒體股份有限公司KOL Radar ( 亞太最大 AI 網紅平台 )|行銷副理|
2021.03 - 在職中 
( 2023.02 升為行銷主任、2024.02 升為行銷副理 ) 
  • 負責 KOL Radar 整體行銷,替品牌導入 1.8 萬+ 筆品牌企業名單,創造近千萬商業名單價值。 
    • 行銷策略與跨部門合作:分析產品、受眾與市場痛點,並規劃成效追蹤與分析機制,定期與 6 部門 (業務、
      產品、公關等 )團隊跨部門會議,全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。
    • 廣告策略與規劃:零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作,
      投放平台包含 Google、Meta (FB/IG)、LinkedIn 等,使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。
    • SEO 與官網規劃:使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效,並負責官網 SEO
      的整體策略與 KPI 規劃,與產品、設計、公關等多部門溝通與協作,半年使官網 PV 成長 55%。
    • 媒體與外部夥伴開發:擔任品牌窗口,與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
      專案,並談進與 Shopline、Cyberbiz 等外部組織的活動合作,免費創造 30+ 篇媒體曝光與業務開發機會。
    • 品牌實體與線上活動:主辦 10+ 場線上下活動,包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
      講者邀請、行銷宣傳、報名流程設計與管理等所有項目,帶領 10 人團隊執行活動,活動滿意度超過九成。
    • 產業數據白皮書與媒體合作:製作 10+ 份針網紅與社群洞察報告,執行趨勢研究、數據分析、報告製作、
      行銷宣傳等所有流程,導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )|集資專員|2019.05 - 2020.08
  • 主導社會議題、文化創意等多件海內外集資的整體行銷與策略,總集資金額超過 860 萬,累積超過 3,000 位贊助人。
    • 專案策劃與跨部門協作:擔任集資案窗口與負責人,進行受眾及產品市場研究、制定整合性行銷策略與 KPI、
      規劃集資各階段目標與回饋方案,並與公關、產品、設計、影音、廣告團隊跨部門溝通、協作。
    • 市場調研及預熱:問卷進行市場預熱與調查調查,同時創建 Chatbot 和 FB 社團以集結有感受眾。
      曾替性平組織以 CPA $0.25、問卷完成率 37% 的成績獲得 3,700+ 份行銷名單
    • 網站企劃與文案:企劃並撰寫集資網站,與工程及設計跨部門合作,並使用 GA 及 Hotjar 分析用戶行為,
      以進行 UI 及 UX 優化 (
      網頁一網頁二)。

宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )|專案企劃與文案執行|2018.03 - 2019.04 

  • 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃,執行近百萬的行銷預算。 
    • 品牌與行銷企劃:分析客戶 USP 與目標客群,以設定品牌風格與行銷調性。曾以節慶貼文替數位媒體
      提升 300% 的粉專自然觸及(貼文);也為眼鏡品牌設計官網,獲得粉絲好評網站)。
AmazingTalker ( 台灣最大線上家教平台 )|SEO 與內容行銷實習生|2017.09 - 2018.01 

  • 制定 SEO 策略並規劃官網內容,2 個月提升官網 13%(2 萬+)自然月流量。 
    • 關鍵字研究與策略:以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
    • 官網內容企劃:設計符合使用者需求和 SEO 策略的優質內容,佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )|2013.09 – 2018.01
  • 書卷獎得主:排名 1/30,總 GPA 3.8,並自主跨校修習台大與北商大的英語商務課程 
  • 美國交換生:喬治亞學院與州立大學,修習行銷相關課程(2017.08 – 2017.12)

MENG HSIEN (Naomi) LIN

 "5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."

Contact: [email protected]


【Professional Skills】 

  • English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition 
  • Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
  • Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management

Work Experience】

 iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present |   Deputy Marketing Manager (Promoted from Supervisor in 2023.02)

  • Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
  • Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL). 
  • SEO and Website Planning: Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
  • Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
  • Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
    all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%.
  • Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
    data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads. 
  Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 
  Project Specialist 
  • Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
    to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors.
  • Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
  • Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
  Honlin Cross Media Group (Integrated Marketing Agency)2018.03 - 2019.04

  Project Planner & Copywriter

  • Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
  AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
  SEO & Content Marketing Intern

  • SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months. 
【Education Background】
  University of Taipei (Bachelor of Arts, English Instruction)2013.09 - 2018.01
  • Overall GPA: 3.8 (Received Academic Excellence Award)
  • Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)

Resume
Profile

林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗,善於跨部門溝通、協作與專案管理,以邏輯和創意超越一切挑戰。
Contact: [email protected]

【專業能力】 
  • 英語能力:多益 955 分,曾任台大英語辯論賽裁判 
  • 產品與市場數據分析:GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
  • 行銷策略與規劃:行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
    網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
作經歷】
愛卡拉互動媒體股份有限公司KOL Radar ( 亞太最大 AI 網紅平台 )|行銷副理|
2021.03 - 在職中 
( 2023.02 升為行銷主任、2024.02 升為行銷副理 ) 
  • 負責 KOL Radar 整體行銷,替品牌導入 1.8 萬+ 筆品牌企業名單,創造近千萬商業名單價值。 
    • 行銷策略與跨部門合作:分析產品、受眾與市場痛點,並規劃成效追蹤與分析機制,定期與 6 部門 (業務、
      產品、公關等 )團隊跨部門會議,全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。
    • 廣告策略與規劃:零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作,
      投放平台包含 Google、Meta (FB/IG)、LinkedIn 等,使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。
    • SEO 與官網規劃:使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效,並負責官網 SEO
      的整體策略與 KPI 規劃,與產品、設計、公關等多部門溝通與協作,半年使官網 PV 成長 55%。
    • 媒體與外部夥伴開發:擔任品牌窗口,與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
      專案,並談進與 Shopline、Cyberbiz 等外部組織的活動合作,免費創造 30+ 篇媒體曝光與業務開發機會。
    • 品牌實體與線上活動:主辦 10+ 場線上下活動,包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
      講者邀請、行銷宣傳、報名流程設計與管理等所有項目,帶領 10 人團隊執行活動,活動滿意度超過九成。
    • 產業數據白皮書與媒體合作:製作 10+ 份針網紅與社群洞察報告,執行趨勢研究、數據分析、報告製作、
      行銷宣傳等所有流程,導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )|集資專員|2019.05 - 2020.08
  • 主導社會議題、文化創意等多件海內外集資的整體行銷與策略,總集資金額超過 860 萬,累積超過 3,000 位贊助人。
    • 專案策劃與跨部門協作:擔任集資案窗口與負責人,進行受眾及產品市場研究、制定整合性行銷策略與 KPI、
      規劃集資各階段目標與回饋方案,並與公關、產品、設計、影音、廣告團隊跨部門溝通、協作。
    • 市場調研及預熱:問卷進行市場預熱與調查調查,同時創建 Chatbot 和 FB 社團以集結有感受眾。
      曾替性平組織以 CPA $0.25、問卷完成率 37% 的成績獲得 3,700+ 份行銷名單
    • 網站企劃與文案:企劃並撰寫集資網站,與工程及設計跨部門合作,並使用 GA 及 Hotjar 分析用戶行為,
      以進行 UI 及 UX 優化 (
      網頁一網頁二)。

宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )|專案企劃與文案執行|2018.03 - 2019.04 

  • 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃,執行近百萬的行銷預算。 
    • 品牌與行銷企劃:分析客戶 USP 與目標客群,以設定品牌風格與行銷調性。曾以節慶貼文替數位媒體
      提升 300% 的粉專自然觸及(貼文);也為眼鏡品牌設計官網,獲得粉絲好評網站)。
AmazingTalker ( 台灣最大線上家教平台 )|SEO 與內容行銷實習生|2017.09 - 2018.01 

  • 制定 SEO 策略並規劃官網內容,2 個月提升官網 13%(2 萬+)自然月流量。 
    • 關鍵字研究與策略:以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
    • 官網內容企劃:設計符合使用者需求和 SEO 策略的優質內容,佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )|2013.09 – 2018.01
  • 書卷獎得主:排名 1/30,總 GPA 3.8,並自主跨校修習台大與北商大的英語商務課程 
  • 美國交換生:喬治亞學院與州立大學,修習行銷相關課程(2017.08 – 2017.12)

MENG HSIEN (Naomi) LIN

 "5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."

Contact: [email protected]


【Professional Skills】 

  • English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition 
  • Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
  • Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management

Work Experience】

 iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present |   Deputy Marketing Manager (Promoted from Supervisor in 2023.02)

  • Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
  • Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL). 
  • SEO and Website Planning: Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
  • Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
  • Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
    all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%.
  • Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
    data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads. 
  Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 
  Project Specialist 
  • Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
    to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors.
  • Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
  • Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
  Honlin Cross Media Group (Integrated Marketing Agency)2018.03 - 2019.04

  Project Planner & Copywriter

  • Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
  AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
  SEO & Content Marketing Intern

  • SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months. 
【Education Background】
  University of Taipei (Bachelor of Arts, English Instruction)2013.09 - 2018.01
  • Overall GPA: 3.8 (Received Academic Excellence Award)
  • Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)