Head of Growth & Digital Development  •  Life & Style Media 

February 2022 - Present

As head of growth and digital development, I oversee the overall growth and direction of the Life & Style brand in the digital space as well as developing new product offerings. My role also includes the management and oversight of our remote team relating to our SEO efforts, online story telling and growing our digital mediums (social media, blog, podcast network and email newsletter) via organic, paid advertising channels and content marketing. 

In addition to all of the above, I also execute/manage all paid advertising campaigns that fall under performance marketing. ie Facebook Ads, Instagram Ads, Google Ads, Facebook Meta Pixel setup, Google Analytics, Google Search Console and SEO efforts. 

Achievements 

• Developed and created a local email publication.
• Grew our blog organically by creating a long term SEO strategy 
• Created a winning marketing funnel for sales team 
• Implemented a data driven approach to the Life & Styles marketing strategy 

Editor  •  The Slice 

May 2020 - November 2021

The Slice is a weekly email publication centred around growing and building remote internet-based businesses such as e-commerce stores, startups, remote-first agencies, SaaS companies, freelancing and nomadic work lifestyles. The publication showcased up and coming software and tools that small business owners can use to streamline their operations, design, marketing and collaboration.

Responsibilities:

• Authored content and proofread each weekly issue.
• Handled publication sponsorship and classified slots.
• Generated new business and advertising partnerships 
• Oversaw email publication design and content. 
• Managed advertiser relationships and reported on ad analytics 
• Developed new growth strategies and increased subscriber count 

Achievements 

• Grew publication to over 5000 weekly readers in the space of a year
• Successfully monetised the publication through sponsorships and classifieds
• Built a highly engaged niche audience in the indie startup space

Marketing consultant  •  Freelance 

July 2018 - November 2021

Provided marketing consultations and accelerated growth for digital agencies, FMCG companies and early stage startups.

Main functions :

• Copywriting
• Search Engine Optimization
• Email Marketing
• Web design
• Campaign analytics and reporting
• Developing leads and new business 
• Customer service 
• Account management 

Marketing Consultant   •  iConsultancy 

January 2017 - December 2017

iConsultancy was a fast-growing Marketing and Public Relations firm, based in KZN, South Africa. The primary target market was small to medium-sized corporates, in the industry of finance, law, real estate and consumer products.

Responsibilities:

• Established work standards to promote efficiency and effectiveness in increasing brand awareness of the client.
• Conducted market research such as demographics and analytical data.
• Ensuring client satisfaction in the form of follow-ups.
• Actively researching industry trends and market conditions.