Product Marketing & Operation Expert, Content Commerce @Alibaba Group
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2021 ~ Present
Senior Marketing Manager/Marketing Director
Within one month
Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐 Role
Communications Strategist @Nha Nam Publishing and Communications JSC
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2020 ~ Present
Within one month
email system to get about 13% more clicks and replies. Used customers' feedback to improve the quality & relevancy of digital content, together with Marketing Leads. Communications Strategist • FACE - Fashion workshop NovemberDecember 2018 | Hanoi, Vietnam Made forecasts and projections of future trends. Coordinated most of the Hanoi-based marketing events. Managed and engaged with different stakeholders to guarantee mutual understanding and satisfaction. Communications Strategist • The PAN Group Joint Stock Company NovemberJuly 2017 | Hanoi, Vietnam Optimized company's internal communications channels, making it 20% more user-friendly. Streamlined the press release writing process, halving it to