CakeResume Talent Search

Advanced filters
On
4-6 years
6-10 years
10-15 years
More than 15 years
Avatar of Stevano Christian.
Avatar of Stevano Christian.
Past
Growth & Performance @Hypefast
2020 ~ 2024
Performance Marketing Manager
Within one month
Stevano Christian Performance Digital Marketing | Growth Marketer | Data Analyst Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics. Jakarta, Indonesia Work Experience NovemberFebruary 2024 Jakarta, Indonesia Growth & Performance Hypefast - Managing multi Paid Marketing Channel between stakeholder and the digital ads operations across 20+ brands - With around 1bio. monthly budget for paid channel ads, I'm responsible to help multiple brand(s) achieving their
Spreadsheets
Data Analysis
Meta Ads
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
BINUS University
Information System
Avatar of the user.
Avatar of the user.
Past
Strategic Partnerships Manager @Our Happy Company
2019 ~ 2023
Strategic Partnerships, Business Development
Within one month
Strategic Partnerships
Business Development
Digital Strategy
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
Columbia College Chicago
Arts, Entertainment, and Media Management
Avatar of the user.
Avatar of the user.
Past
Marketing Manager @幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited
2021 ~ Present
Marketing Manager
Within one month
WordPress
Google Analytics
Project Management
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
淡江大學
英文學系
Avatar of Iris Chen 陳彥羽.
Avatar of Iris Chen 陳彥羽.
Media Planning Assistant Manager @DAC_台灣迪艾思股份有限公司
2023 ~ Present
Account Manager
Within one month
Iris Chen 陳彥羽 Account Manager Experienced digital marketer with a proven track record in project management and cross-functional collaboration. Skilled in strategic planning, communication, and execution, ensuring timely delivery of results. Detail-oriented and adaptable team player with a strong problem-solving mindset. Taipei, [email protected] Work Experience JanApr 2024 Assistant Manager D.A.Consortium Inc. Led a team of four from planning to implementation. Facilitated cross-functional communication for account performance and team coordination, ensuring timely delivery of results. Managed client service, media planning, account
Word
Excel
PowerPoint
Employed
Ready to interview
Full-time / Not interested in working remotely
4-6 years
National Taiwan University
Bachelor
Avatar of Ilham Kurniawan.
Avatar of Ilham Kurniawan.
Past
Head Product Operation Manager - GAMES, Southeast Asia @OPPO Indonesia
2021 ~ Present
Project Manager, Product Operations, Product Support, Program Manager
Within one month
Ilham Kurniawan My diverse experience spans product management, content growth, digital marketing, and social media strategy across various industries. This journey underscores my adaptability and proficiency in driving impactful strategies in the ever-evolving landscape of digital business. Product Management Proficiency (BABE-Mainspring): During my two-year tenure as a Product Manager at BABE-Mainspring, I refined my abilities in crafting product roadmaps, collaborating with multifaceted teams, and conducting extensive market research. My role involved close coordination with content product teams, UI/UX specialists, and IT developers to introduce innovative features and ensure the safety and
Microsoft Office
Figma + Canva
Trello
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
BINUS University
Computer Science
Avatar of Eric Chen.
Avatar of Eric Chen.
Inside Sales Business Development @TDCX Malaysia
2021 ~ Present
主管職
Within one month
to source contact, engage prospective clients interested in evaluating GCP. Cross functional working with Marketing, CE, DA, GWS Team for multiple target. Certification- Cloud Digital Native (Proven) Achieve 100% Quarterly sales quota according to Potential Client develop and dig out value information push to sales goal. Integrated Marketing Consultant (Hybrid) Freelance/ Taipei, Taiwan/ JuneAug 2023, 5 years 3 months Client Sources: Self Development, Brand of mouths, Self Fan Page. Work with Multiple Client on Digital Marketing by Project Base, Depends on Clients needs. Service: Digital Ads promote(Google, Meta, Tik Tok)/ SEO
Word
PowerPoint
專案管理
Employed
Ready to interview
Full-time / Interested in working remotely
6-10 years
國立台灣大學
生物產業傳播暨發展學系
Avatar of Bella Zayna.
Avatar of Bella Zayna.
Head of Business Development @PT Kece Kreatif Indonesia
2023 ~ Present
Creative Director/ Senior Multimedia Designer/ Senior Visual Designer
Within one month
Bella Zayna Head of Business Development | Producer | Freelance Creative Designer Jakarta, Indonesia Passionate and hardworking person with 3+ years experience of managing various projects for Brands with influencers, Commercial Videos, Campaign, etc. Always giving an excellent services and motivated to develop my skill. Core Strengths : Content Creation, Public Relations, Leadership, Budgeting, Problem Solving, Communication skills. Skilled in Graphic Designer, Visual Arts, Social Media Promotion, Digital Marketing, Content Planning, Creative Brief. Reach me on: Instagram : @bellazayna Email: [email protected] Portfolio Visual Arts: https://www.behance.net/suicidesunflower
Microsoft Office
PowerPoint
Communication
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
LSPR Communication and Business Institute
Advertising, and Applied Communication
Avatar of indah marketing.
Avatar of indah marketing.
sales @PT Mitsubishi Motors Kramayudha Indonesia
2021 ~ Present
Administrator, Virtual Assistant, Customer Service
Within one month
indah marketing My name is Indah, I am a dedicated professional with experience in the field of Marketing and Digital Marketing. I have an educational background in Information Systems and have worked in various companies where I have developed strong skills in the World of Marketing. During my career, I have been involved in various projects involving Marketing and have managed to achieve significant results. I am confident in my abilities for Digital Marketing-Web Design -Translation(Eng-Eng) -Image Editing, as well as collaborating with a team to achieve common goals.In addition, I am
Word
Canva
Java
Employed
Ready to interview
Part-time / Interested in working remotely
10-15 years
Institut Teknologi Sepuluh Nopember
sistem informasi
Avatar of Pan Ping-Han.
Avatar of Pan Ping-Han.
Past
Senior Marketing Specialist @ASUS Cloud Corporation
2017 ~ 2023
行銷企劃專員
Within one month
years, specializing in global customer service & digital marketing. Skilled in communication, coordination, and executing integrated strategies. Capable of both collaborative teamwork and efficient independent work. Taipei City, [email protected] WORK EXPERIENCE Senior Mar keting Specialist ASUS Cloud Corporation MarMay 2023 Integrated and utilized various marketing channels, including EDM, official website, social media, and cross-industry collaborations, for content marketing, achieving a breakthrough in the annual target attainment rate by exceeding 110%. Managed the company's official website and its content, collaborated with advertisers on advertising strategies, analyzed data effectiveness, adjusted and improved marketing
Data-Driven Marketing
Critical thinking
Handling pressure
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Kaohsiung First University of Science and Technology
Applied English
Avatar of the user.
Avatar of the user.
Assistant Digital Marketing Manager @嘉裕股份有限公司
2021 ~ Present
數位行銷副理/SEO副理/Growth Hacker
Within one month
數位行銷
社群行銷
數據分析
Employed
Ready to interview
Full-time / Interested in working remotely
10-15 years
Ming Chuan University
Business Administration

The Most Lightweight and Effective Recruiting Plan

Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.

  • Browse all search results
  • Unlimited access to start new conversations
  • Resumes accessible for only paid companies
  • View users’ email address & phone numbers
Search Tips
1
Search a precise keyword combination
senior backend php
If the number of the search result is not enough, you can remove the less important keywords
2
Use quotes to search for an exact phrase
"business development"
3
Use the minus sign to eliminate results containing certain words
UI designer -UX
Only public resumes are available with the free plan.
Upgrade to an advanced plan to view all search results including tens of thousands of resumes exclusive on CakeResume.

Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within six months
Digital Marketing Specialist
Logo of OneAD果實夥伴.
OneAD果實夥伴
2020 ~ 2021
Taipei City, Taiwan
Professional Background
Current status
Unemployed
Job Search Progress
Professions
Digital Marketer
Fields of Employment
Advertising
Work experience
10-15 years work experience (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Google Drive
Google Analytics
Google Ads
金融數位力知識檢定
Media Planning
Media Buying
Cost Management
Data analysis
Languages
English
Fluent
Job search preferences
Positions
digital marketing
Job types
Full-time
Locations
台灣台北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
輔仁大學
Major
大眾傳播
Print
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























Enzbinv3lt2ltdin6ofj

Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration





Resume
Profile
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























Enzbinv3lt2ltdin6ofj

Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration