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6-10 years
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Past
行銷&電商營運 @傑西寶寶_鴻奕休閒文化股份有限公司2023 ~ 2024
・
Marketing
Within one month
此穩固一定毛利率，並增加商品選購多樣性。同時結合限時促銷活動，於2024年1月創下公司歷年單月營收新高！ 數位廣告 於Google Ads、Meta廣告投放超過5年，累計投放金額破千萬 2023年第23屆國際CBME幼嬰童展 - 中國上海 前往上海參展期間，除了對中國市
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
國立屏東大學
・
行銷與流通管理
Past
Senior Facebook Ads Manager @Airbnb2023 ~ 2024
・
Senior Facebook Ads Manager
Within one month
Soham Samprit Senapati Growth-Focused Facebook Ads Manager & UX Writer I'm a data-driven Facebook Ads Manager with a knack for crafting user-centric copy. I combine my passion for targeted advertising with UX writing expertise to help businesses achieve their marketing goals. I leverage Facebook Ads to reach the right audience, craft compelling ad copy, and deliver measurable results. Bhubaneswar, OD, IN Work Experience Senior Facebook Ads Manager Airbnb • AugustFebruary 2024 –Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings. –Developed data-driven Facebook Ads strategies based on market
Unemployed
・
Ready to interview
Full-time / Remote Only
4-6 years
Bangalore University
・
BCom with Finance and Financial Management Services
Past
行銷企劃兼廣告投手 @鴻星數位2019 ~ 2023
・
行銷專員，數位行銷人員，廣告企劃人員
Within one month
蔡宜芬 社群行銷・Google.Meta廣告投手・文案企劃・電商行銷企劃・口碑行銷・線上客服・IG自媒體經營 ・樂觀開朗，正向思考，勇於創新，積極學習。 ・5年行銷資歷，經歷品牌端轉向廣告代理商，擁有豐富的行銷實戰經驗。 ・擅長分析資料，企劃具吸引力的行銷素材
Unemployed
・
Ready to interview
Full-time / Remote Only
4-6 years
國立屏東科技大學 National Pintung University of Science and Technology
・
食品科學
Media Planning Assistant Manager @DAC_台灣迪艾思股份有限公司2023 ~ Present
・
Account Manager
Within one month
Employed
・
Ready to interview
Full-time / Not interested in working remotely
4-6 years
National Taiwan University
・
BachelorReady to interview
Full-time / Interested in working remotely
4-6 years
銘傳大學
・
數位媒體設計
Past
Marketing Manager & Project Lead @MNA, The Management of New Arts. 牛耳藝術2022 ~ 2024
・
PM/產品經理/專案管理／行銷營運企劃
Within one month
achieving a 250% increase in sales. Facilitated seamless communication across 3 departments, including CRM, sponsorship management, and program planning departments. Managed social platforms and achieved +53.6% engagement on Instagram in a month. Marketing Specialist • The Management of New Arts. JunApril 2022 Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month. Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Leeds, United Kingdom
・
Advertising and Marketing
Digital Marketing Lead @InvestasiKu.id2023 ~ Present
・
SEO lead
Within one month
Indonesia, Perusahaan Nikel di Indonesia, Daftar 90 Kode Broker Saham Indonesia. Ads - Google UAC. Lowered CPI from Rp7,400 to Rp1,TikTok. Followers growth from 4,000 to 191,TikTok. Best Cost per follower at Rp367 - Meta. Best CPC at Rp244. TikTok & Instagram - Supporting ads, ideas, & content evaluation. Other ad-hocs I provide copywriting for: - Google ads - Instagram, TikTok - Whatsapp Marketing - In-app Push Notification - Daily email - Voice over - A bit of graphic design (mostly Figma) SEO specialist • Sampingan JanuaryJuly 2021 | Jakarta Dominated the SERP by analyze the high volume keywords, planning content
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
Telkom University
・
Computer Engineering
Executive Assistant @CAULY powered by FutureStreamNetworks2023 ~ Present
・
企劃經理、國際合作經理、資深產品經理、資深專案經理、行銷經理
Within one month
功降低商品成本，購車議價成本僅次於大型購車商1%。 通過自主開發供應商，成功降低商品成本5%~27%，MOQ下降20%~100%。 成功藉由google sheet 及python及Zapier自動導入完成競爭對手比價系統專案，市場最低價格得以保持，業績在單季內平均雙週成長12%。 數據分析與
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
Shanghai Jiao Tong University
Past
產品經理PM Product Manager @轉客來策略行銷顧問有限公司2020 ~ 2024
・
PM, 數據分析師, 廣告優化師
Within one month
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
Fu Jen Catholic University
・
企業管理學系
Product Marketing Manager — SaaS @CData Software2022 ~ Present
・
Director of Marketing
Within two months
fit target account list - Created GTM bible using customer, market and competitor research - Built effective co-marketing partnerships and webinars with OEM customers AugustOctober 2022 Growth Marketing Manager CData Software - Supported growth marketing a s CData grew from 4 scrappy marketers toManaged $400k/year paid search & display budget in Google Ads - Led SEO, conducting audits, keyword research and optimization - Drove 25-90% paid MQL growth across a portfolio of products - Overhauled programmatic SEO to effectively target 5k+ keywords - Negotiated media partnerships with publications to support campaigns AprilAugust 2021 Startup Product Marketer CData Software - Worked closely with the founding
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
University of Missouri-Columbia
・
Journalism, EconomicsThe Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Unemployed
Job Search Progress
Professions
Digital Marketer
Fields of Employment
Advertising
Work experience
10-15 years work experience (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Languages
English
・
Fluent
Job search preferences
Positions
digital marketing
Job types
Full-time
Locations
台灣台北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
輔仁大學
Major
大眾傳播
Jessica Jian | 簡佩珊
居住地：台北，台灣
Email：[email protected]
mobile：+886 922955650
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
在數位行銷領域有近8年經驗，如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上，面對各種可能性。
專業技能
- 數位行銷與媒體企劃
- 數位媒體採購
- 數據洞察與分析
- 專案管理
- 跨部門溝通
- 成本與效益管控
專業認證
- Google Analytics
- Google ds
- 金融科技力
- 英文 TOEIC 810
個人特質
- 細心謹慎
- 思維活躍，願意探索新方法
- 樂於協助他人成長
- 自我學習力佳
- 解決問題力佳
- 數據邏輯力佳
工作經歷
果實夥伴，廣告成效服務副理，2020 年 10 月 - 2021年8月
1. 依品牌客戶目標擬定數位行銷策略企劃案，含預算規劃、執行與結案。
2. 數位廣告投放，如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告，進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。
3. GA流量分析、SEO優化網站頁面，以提昇轉換率。
4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。
FiveStones，Customer Success Manager，2018 年 11 月 - 2020 年 9 月
1. 依品牌客戶目標規劃數位行銷策略，含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。
2.規劃Martech解決方案，運用自有數據搜集，建立第一方data，再用於精準廣告投放。
3. 數據分析，整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析，進而調整行銷策略。
4.協助台灣市場在地化，如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。
勝義科技，客戶經理，2013 年 11 月 - 2018年10月
1. 數位廣告行銷策略擬定與成效優化 ：
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad)，與媒體代理商溝通、數據分析，調整投放策略以達成客戶KPI 。
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等，服務超過100個品牌客戶。
- 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%，與客戶維繫持續合作的機會。
2. 專案管理 - 廣告平台改版：
- 提出自有廣告平台功能優化建議，包含系統運作邏輯、平台操作介面、數據支援。
- 跨部門與業務、技術單位溝通協調，在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。
3. 帶領團隊成員達成KPI ：
- 依行銷同仁各別職能屬性，分派任務，指導廣告媒體投放技巧及客戶關係維護，建立其在工作上的成就感。
台灣大哥大，管理師，2012 年 7 月 - 2013 年 3 月
1. 網站行銷企劃與執行：
- 網站活動主題規劃，專案進度管控並搭配數位廣告投放，導入網站流量。
- 成功於6個月內達到每月不重複訪客突破百萬，訪客成長率43%，更藉由活動主題調整，提昇2倍活動參與率。
2. 數位廣告執行：
- 廣告預算編制，包含廣告聯播網及Yahoo、Google關鍵字廣告，透過優化及GA(Google Analytics)數據觀察，使活動新訪客獲取成本降低25%。
3. 廣告文宣製作： - 規劃廣告文案、素材設計，與設計部門溝通製作內容。
茂思奇異，客戶執行，2011 年 2 月 - 2012 年 2 月
1. 企業官網規劃：網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。
2. 行銷活動網站企劃：行銷方向定調、活動包裝、文案及網頁流程規劃，為國家地理頻道節目活動操作，如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動，超過千人參與照片上傳抽獎。
3. 社群經營：經營新東陽粉絲團，含貼文內容撰寫、檔期活動規劃，帶動新東陽粉絲團粉絲人數7倍的成長。
教育背景
天主教輔仁大學，大眾傳播學系，2005 年 9 月 - 2009 年 1 月
僑光技術學院，企業管理系，2000 年 9 月 - 2005 年 6 月
Jessica Jian
Location：Taipei, Taiwan
Contact Number：+886 922955650
Email：[email protected]
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.
Skills
- Digital marketing planning
- Media buying
- Data insight and data analysis
- Project management
- Cross-functional communication
- Cost management
Certifications
- Google Analytics
- Google Ads
- TOEIC 810
- Basic Test on the FinTech Knowledge
Personality
- Organized, detail oriented
- Team player
- Quick learner
- Logical thinker
- Self-motivated
- Creative problem solver
WORK EXPERIENCE
Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present
- Charge in media performance buying, communicate with agency for better performance.
- Analyze traffic movement, enhance media strategy and SEO.
- Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.
OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021
- Planned, executed and integrated digital marketing strategies for clients on different platforms.
- Set up and managed campaigns on Google Ads and Facebook.
- Analyzed media performances with Google Analytics(GA).
- Utilized SEO to generate ways to optimize web pages.
- Increased ROAS by 300% for an e-commerce client.
FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020
- Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results.
- Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
- Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP.
- Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb.
- Localized global content of sales deck, proposals and executive sheet.
HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018
- Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA.
- Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc.
- Developed profitable ad strategies to ensure profit targets.
- Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals.
- Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries.
- Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.
Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013
- Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%.
- Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
- Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns.
- Managed ad campaigns, such as Yahoo, Google Ads.
EDUCATION
Fu Jen Catholic University, Sep. 2005 to Jan. 2009
Bachelor's degree, Mass Communication
Overseas Chinese University, Sep. 2000 to Jul. 2005
Associate's degree, Business Administration
Jessica Jian | 簡佩珊
居住地：台北，台灣
Email：[email protected]
mobile：+886 922955650
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
在數位行銷領域有近8年經驗，如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上，面對各種可能性。
專業技能
- 數位行銷與媒體企劃
- 數位媒體採購
- 數據洞察與分析
- 專案管理
- 跨部門溝通
- 成本與效益管控
專業認證
- Google Analytics
- Google ds
- 金融科技力
- 英文 TOEIC 810
個人特質
- 細心謹慎
- 思維活躍，願意探索新方法
- 樂於協助他人成長
- 自我學習力佳
- 解決問題力佳
- 數據邏輯力佳
工作經歷
果實夥伴，廣告成效服務副理，2020 年 10 月 - 2021年8月
1. 依品牌客戶目標擬定數位行銷策略企劃案，含預算規劃、執行與結案。
2. 數位廣告投放，如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告，進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。
3. GA流量分析、SEO優化網站頁面，以提昇轉換率。
4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。
FiveStones，Customer Success Manager，2018 年 11 月 - 2020 年 9 月
1. 依品牌客戶目標規劃數位行銷策略，含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。
2.規劃Martech解決方案，運用自有數據搜集，建立第一方data，再用於精準廣告投放。
3. 數據分析，整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析，進而調整行銷策略。
4.協助台灣市場在地化，如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。
勝義科技，客戶經理，2013 年 11 月 - 2018年10月
1. 數位廣告行銷策略擬定與成效優化 ：
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad)，與媒體代理商溝通、數據分析，調整投放策略以達成客戶KPI 。
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等，服務超過100個品牌客戶。
- 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%，與客戶維繫持續合作的機會。
2. 專案管理 - 廣告平台改版：
- 提出自有廣告平台功能優化建議，包含系統運作邏輯、平台操作介面、數據支援。
- 跨部門與業務、技術單位溝通協調，在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。
3. 帶領團隊成員達成KPI ：
- 依行銷同仁各別職能屬性，分派任務，指導廣告媒體投放技巧及客戶關係維護，建立其在工作上的成就感。
台灣大哥大，管理師，2012 年 7 月 - 2013 年 3 月
1. 網站行銷企劃與執行：
- 網站活動主題規劃，專案進度管控並搭配數位廣告投放，導入網站流量。
- 成功於6個月內達到每月不重複訪客突破百萬，訪客成長率43%，更藉由活動主題調整，提昇2倍活動參與率。
2. 數位廣告執行：
- 廣告預算編制，包含廣告聯播網及Yahoo、Google關鍵字廣告，透過優化及GA(Google Analytics)數據觀察，使活動新訪客獲取成本降低25%。
3. 廣告文宣製作： - 規劃廣告文案、素材設計，與設計部門溝通製作內容。
茂思奇異，客戶執行，2011 年 2 月 - 2012 年 2 月
1. 企業官網規劃：網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。
2. 行銷活動網站企劃：行銷方向定調、活動包裝、文案及網頁流程規劃，為國家地理頻道節目活動操作，如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動，超過千人參與照片上傳抽獎。
3. 社群經營：經營新東陽粉絲團，含貼文內容撰寫、檔期活動規劃，帶動新東陽粉絲團粉絲人數7倍的成長。
教育背景
天主教輔仁大學，大眾傳播學系，2005 年 9 月 - 2009 年 1 月
僑光技術學院，企業管理系，2000 年 9 月 - 2005 年 6 月
Jessica Jian
Location：Taipei, Taiwan
Contact Number：+886 922955650
Email：[email protected]
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.
Skills
- Digital marketing planning
- Media buying
- Data insight and data analysis
- Project management
- Cross-functional communication
- Cost management
Certifications
- Google Analytics
- Google Ads
- TOEIC 810
- Basic Test on the FinTech Knowledge
Personality
- Organized, detail oriented
- Team player
- Quick learner
- Logical thinker
- Self-motivated
- Creative problem solver
WORK EXPERIENCE
Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present
- Charge in media performance buying, communicate with agency for better performance.
- Analyze traffic movement, enhance media strategy and SEO.
- Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.
OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021
- Planned, executed and integrated digital marketing strategies for clients on different platforms.
- Set up and managed campaigns on Google Ads and Facebook.
- Analyzed media performances with Google Analytics(GA).
- Utilized SEO to generate ways to optimize web pages.
- Increased ROAS by 300% for an e-commerce client.
FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020
- Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results.
- Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
- Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP.
- Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb.
- Localized global content of sales deck, proposals and executive sheet.
HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018
- Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA.
- Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc.
- Developed profitable ad strategies to ensure profit targets.
- Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals.
- Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries.
- Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.
Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013
- Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%.
- Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
- Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns.
- Managed ad campaigns, such as Yahoo, Google Ads.