行銷專案副理，2019/06 - 2022/03

樂趣灣國際有限公司

【行銷副理】

• 規劃品牌數位行銷策略，優化官網介面與內容經營、搜尋SEO、策劃廣告投放佈局以提升品牌搜尋能見度，協助達成官網主動預約來客數於淡季成長1.5倍、旺季成長1.1倍
• 分析市場趨勢與客戶反饋藉以優化客戶服務流程，提升50%的客服效率和良好成本管控
• 協助客戶端數位轉型和提高網路行銷占比，包含官網建立、行銷策略建議、預算擬定、投放代操、管理轉換成效以達業績目標，同時協助LINE客服接案提案，達成網路來客佔總客數30-40%

國外開發業務副組長，2018/03 - 2018/07

台灣扣具股份有限公司

• 負責北美與歐洲市場的運動及戶外用品品牌，主導產品開發、推廣策略與成本分析，維持10-20%業績成長 
• 參與單位人事規劃與業務績效管理，帶領3位組員維護40個主要品牌客戶合作關係，達成年度業績目標 
• 針對集團每季發布的新產品規劃銷售佈局，主導製作台灣分公司國內外參展與客戶拜訪銷售道具 
• 協調客戶間、集團內跨國部門間專案的溝通整合，掌握產品開發進度和解決客訴；召集跨工廠部門協力推動Bluesign核可流程，歷經1.5年成為Bluesign核可製造商
  

國外開發業務代表，2014/07 - 2018/02

台灣扣具股份有限公司

• 主導北美市場的運動及戶外用品主要品牌產品開發、推廣與報價，維護良好客戶關係服務，連續2年獲得The North Face供應商綜合評比最高分 
• 執行每季新產品提案與銷售策略，達成每年度業績穩定成長15-20%目標，客製提案屢次成為業務簡報模板 
• 國內外拜訪客戶和參加國際戶外用品展，開發新客戶同時維護主要客戶新產品線持續合作，每年產品核可件數成長1.5倍 
• 分析市場趨勢及品牌預示量，提供研發單位每季新產品設計方向，協助工廠備庫準備
  

業務助理 兼 樣品設計TD，2011/01 - 2015/02

國華琺瑯製衣股份有限公司

• 協助業務完成報價、國內外樣品之後勤處理及維護客戶服務，對應物料廠商下訂單與跟催出貨進度 
• 定期海外拜訪與召開樣品&銷售會議，提供歐美品牌設計師成衣作工建議，會後翻譯傳達作工製程與需求 
• 跨部門整合掌握成衣樣品製作與核可進度，不定期短駐海外工廠，輔導與管控成衣款式生產進度

Marketing Assistant Manager，Jun/2019 - Mar/2022

LEBAY CO., LTD.

【Marketing Assistant Manager】

• Develop marketing approaches demonstrated in leading official website design and content, improving SEO, social media to expand brand awareness, successfully increased 1.5 times growth in the numbers of requests received during low season and 1.1 times growth during peak season. 
• Analyze market trends and customer's feedback to assist sales team increase sales revenue as well as improve sales efficiency by shortening service SOP in saving 50% time. 
• Assist the client in digital transformation and increase the proportion of online marketing, propose digital advertising and budget allocation plan, build digital tracking dashboard from scratch and monitor daily data to sustain effective conversion goal. Major in charge of marketing strategies for real estate partners, successfully contribute 30% of total visitors driven from online advertising.
  

Sales Team Leader，Mar/2018 - Jul/2018

NIFCO TAIWAN CORPORATION

• Responsible for US & EU market outdoor & sportswear product brands, directed product development, marketing strategies and cost analysis, maintained a 10-20% performance growth. 
• Participate in BU personnel arrangement and performance management, lead a team of 3 sales representatives, responsible for 40 key brands to achieve annual sales target. 
• In charge of transforming seasonal Group launched new products into competitive marketing approaches and sale kits that are costumed for Taiwan-based sales to attend international outdoor shows and brand customer visitings. 
• Coordinate the communication between customers and multinational units within the Group to monitor project progress and solve customer complaint. Align cross factory departments on Bluesign certificate approval process, and successfully become a Bluesign approved manufacturer within 1.5 years. 
  

Sales Representative，Jul/2014 - Feb/2018

NIFCO TAIWAN CORPORATION

• Be the main account for US region leading outdoor & sportswear brand customers, maintained a strong customer service and achieved highest supplier KPI/evaluation scores in 2015 and 2016/two years in a row for the brand The North Face. 
• Direct customized sales proposals, quotations and product developments, sustained a 15-20% product nomination growth annually. Meanwhile, the customized proposal have repeatedly taken as BU presentation templates. 
• Attend domestic and international Outdoor Shows, generate new business partnerships and maximize product nominations for key brand's major product lines. • Analyze market trends & key brand forecasts, provide seasonal new product designing direction and assist factory production preparation. 
  

Assistant Merchandiser，Jan/2011 - Feb/2015

KUOHWA GARMENT & ENAMEL INDUSTRY CO., LTD     

• Support account merchandiser with coordinating quotation and cost details, tracking material order schedules, and maintaining daily customer service. 
• Attend seasonal sample & sales meetings at brand's Asia liaison office, performed garment technical skills in supporting designers and interpreted designer’s idea for factory to complete sample styles. 
• Keep an effective communication between cross departments on leading garment sample development projects, starting from tech-pack translation to sample approval, assist in solving QA/workmanship issues throughout all stages. 
• Shortly stationed in oversea branch factories per year to ensure garment production progress on a timely schedule.