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Definition of Reputation Credits
Ross Kemp
Co Founder and Marketing Director • Sydney, AU • [email protected]
Sales | Marketing | Product | Brand | Accounts
Work Experience
The Burger Collective, Co Founder and Marketing Director, Jun 2016 ~ Present
The Burger Collective is a social media app dedicated to burgers. Users are able to share reviews and browse over 3000+ burger locations across Australia.
Restaurants owners are able to list their business for free, and can immediately start advertising to the 60, 000+ app users.
The Burger Collective saw me sitting at the intersection of Product and Marketing giving me a strategic blend of creation and growth of digital products.
We have 3 core products across our platform - mobile apps (iOS and Android) ,
Web app and merchant CRM.
This suite of products has seen me utilize a number of different platforms to create, optimise and grow - Keystone, React Native, Google Analytics,
Facebook Ads, Google Search, Fabric, Mixpanel, Invision and Notion.
Over at The Burger Collective I achieved :
60, 000 mobile app downloads
18, 000, 000 in app engagements
12, 000 app MAU
20, 000 web MAU
125, ly page hits
2, 800, 000 Google Search impressions
Structured review data appearing on Google Business listing for partners
#1 Page Ranking for over 300 partners
Vodafone, Partner Area Manager, Sep 2014 ~ Dec 2017
At Vodafone, we put our customers at the heart of everything we do to give
Australians more choice and freedom to connect the way they want.
Reporting to the National Sales Manager, I lead the development of Dealer
Principals, Partner Store Managers and their teams in selling Vodafone
products and services to achieve and exceed Vodafone sales targets.
Working across a range of geographical locations providing ongoing training and motivation to staff to execute Vodafone initiatives to maximise sales. Part of the role was to also provide creative and specialist advice on merchandising and category management to help achieve this.
During my time at Vodafone I was selected to be apart of and lead specific GTM strategies including Retail Transformation Team Lead and Regional Advertising Program (NSW Lead). Also receiving multiple sales awards ranging from gift cards to International trips.
Harvey Norman, National Brand Manager, Jul 2013 ~ Aug 2014
. Responsible for Advertising and Marketing for Home Entertainment Division - National Television Campaigns, National Press, Online Activations, National
Catalogues with distribution of over 3 million copies.
. Communication of marketing briefs and activations through internal and external advertising agencies.
. Sole responsibility of creation of Advertising Performance Metrics reports via internal reporting software COGNOS
. Management of print budgets.
. Liaise with Product Managers to achieve sales goals through Advertising.
. Supplier marketing management and alignment.
. Police all local Harvey Norman stores advertising; maintain National Pricing strategy; uphold integrity of internal and external branding policies from the largest CE Marketers Globally.
. Direct report into the General Manager of Home Entertainment.
Harvey Norman, National Marketing and Advertising Coordinator, Jul 2012 ~ Jul 2013
. Assist the National Product and Marketing manager in all aspects.
. Sales reporting for 200 store fronts nationally across three retail brands.
. General store phone support.
. Basic inventory management for 180 store fronts nationally.
Harvey Norman, Department Manager, Jan 2012 ~ Jul 2012
. Inventory management for multimillion dollar department.
. Consistently number one sales person for department and overall.
. Consistently attain KPI's set by Franchisee.
. Advertising, merchandising and staff management.
Harvey Norman, Sales Manager, Jul 2011 ~ Jan 2012
.Manage, motivate and train a sales team for a multimillion dollar IT business.
. Successfully implement and drive KPI'structure.
. Maintain a high level of in store merchandising.
. Ensure store alignment with national sales directive and execute national sales events.
Harvey Norman, Salesperson, Jan 2009 ~ Dec 2011
Multiple Locations in QLD and NSW
Ross Kemp
Co Founder and Marketing Director • Sydney, AU • [email protected]
Sales | Marketing | Product | Brand | Accounts
Work Experience
The Burger Collective, Co Founder and Marketing Director, Jun 2016 ~ Present
The Burger Collective is a social media app dedicated to burgers. Users are able to share reviews and browse over 3000+ burger locations across Australia.
Restaurants owners are able to list their business for free, and can immediately start advertising to the 60, 000+ app users.
The Burger Collective saw me sitting at the intersection of Product and Marketing giving me a strategic blend of creation and growth of digital products.
We have 3 core products across our platform - mobile apps (iOS and Android) ,
Web app and merchant CRM.
This suite of products has seen me utilize a number of different platforms to create, optimise and grow - Keystone, React Native, Google Analytics,
Facebook Ads, Google Search, Fabric, Mixpanel, Invision and Notion.
Over at The Burger Collective I achieved :
60, 000 mobile app downloads
18, 000, 000 in app engagements
12, 000 app MAU
20, 000 web MAU
125, ly page hits
2, 800, 000 Google Search impressions
Structured review data appearing on Google Business listing for partners
#1 Page Ranking for over 300 partners
Vodafone, Partner Area Manager, Sep 2014 ~ Dec 2017
At Vodafone, we put our customers at the heart of everything we do to give
Australians more choice and freedom to connect the way they want.
Reporting to the National Sales Manager, I lead the development of Dealer
Principals, Partner Store Managers and their teams in selling Vodafone
products and services to achieve and exceed Vodafone sales targets.
Working across a range of geographical locations providing ongoing training and motivation to staff to execute Vodafone initiatives to maximise sales. Part of the role was to also provide creative and specialist advice on merchandising and category management to help achieve this.
During my time at Vodafone I was selected to be apart of and lead specific GTM strategies including Retail Transformation Team Lead and Regional Advertising Program (NSW Lead). Also receiving multiple sales awards ranging from gift cards to International trips.
Harvey Norman, National Brand Manager, Jul 2013 ~ Aug 2014
. Responsible for Advertising and Marketing for Home Entertainment Division - National Television Campaigns, National Press, Online Activations, National
Catalogues with distribution of over 3 million copies.
. Communication of marketing briefs and activations through internal and external advertising agencies.
. Sole responsibility of creation of Advertising Performance Metrics reports via internal reporting software COGNOS
. Management of print budgets.
. Liaise with Product Managers to achieve sales goals through Advertising.
. Supplier marketing management and alignment.
. Police all local Harvey Norman stores advertising; maintain National Pricing strategy; uphold integrity of internal and external branding policies from the largest CE Marketers Globally.
. Direct report into the General Manager of Home Entertainment.
Harvey Norman, National Marketing and Advertising Coordinator, Jul 2012 ~ Jul 2013
. Assist the National Product and Marketing manager in all aspects.
. Sales reporting for 200 store fronts nationally across three retail brands.
. General store phone support.
. Basic inventory management for 180 store fronts nationally.
Harvey Norman, Department Manager, Jan 2012 ~ Jul 2012
. Inventory management for multimillion dollar department.
. Consistently number one sales person for department and overall.
. Consistently attain KPI's set by Franchisee.
. Advertising, merchandising and staff management.
Harvey Norman, Sales Manager, Jul 2011 ~ Jan 2012
.Manage, motivate and train a sales team for a multimillion dollar IT business.
. Successfully implement and drive KPI'structure.
. Maintain a high level of in store merchandising.
. Ensure store alignment with national sales directive and execute national sales events.
Harvey Norman, Salesperson, Jan 2009 ~ Dec 2011
Multiple Locations in QLD and NSW