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On
4-6 years
6-10 years
10-15 years
More than 15 years
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
外貿協會培訓中心ITI
・
MBAReady to interview
Full-time / Interested in working remotely
4-6 years
銘傳大學
・
數位媒體設計
Brand Marketing Manager @Fenix Outdoor2017 ~ Present
・
Marketing Manager
Within one month
定期交流彙報市場操作動向，體驗活動的跨國招募專案。 ➢品牌數據監控與策略 : 電商平台營運數據、社群數據分析、Google Ads /Facebook 廣告投放與成效追蹤。 ➢品牌跨領域異業合作 拓展市場 媒體關係維護與合作、影視娛樂置入洽談、跨國品牌如:VOLVO、SPECIALIZED、GARMIN、DISCOVERY
Employed
・
Ready to interview
Full-time / Interested in working remotely
More than 15 years
Chinese Culture University
・
Mass Communication/Media Studies and Public Relationship
Assistant Digital Marketing Manager @嘉裕股份有限公司2021 ~ Present
・
數位行銷副理/SEO副理/Growth Hacker
Within one month
確願景目標，並務實地階段性前進，達成目標。 專長技能 國內與跨境數位行銷 1.全通路曝光時間表及轉換路徑規劃。 2.Facebook廣告投放優化。 3.Google 廣告投放優化。 4.SEO(Technical SEO、Content SEO) 打造OMO行銷數據飛輪 1.Chat Bot設計，線上線下受眾分群貼標。 2.
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
Ming Chuan University
・
Business Administration
Past
網站分析技術講師/顧問 @創極媒體2021 ~ Present
・
Within one month
協助開發】 主要負責將工研院CDP系統運用在客戶上，透過RFM演算模型為客戶分類不同種價值的客群 技能 數位行銷策略與投放 ・數位行銷企劃與策略執行 ・數位行銷工具投放（google、facebook、LINE 等） ・投放數據報表檢視與分析 ・FB/IG 粉專運營與操作 廣告數據
Unemployed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
實踐大學
・
資訊管理Social Media Marketing Manager @城邦媒體控股集團2016 ~ Present
・
數位行銷經理
Within one month
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
Shih Hsin University
Marketing Manager 行銷經理 @UniiCreative 有你共創股份有限公司（聯合報系） 2022 ~ Present
・
PM、活動企劃相關、行銷企劃相關
Within one month
像輸出作業 數位廣告投放 以數據資料抓取顧客的消費流程，並針對不同族群TA建立行銷漏斗，讓各階層的策略能有效的投放，並抓出高興趣的潛在受眾，執行高效率的再行銷行為。 相關工具：Google Analytics應用、Facebook Pixel應用、關鍵字廣告 #Google Analytics #廣告效益評
Employed
・
Open to opportunities
Full-time / Remote Only
4-6 years
國立台北教育大學
・
數位科技設計
數位金融企劃 @高雄銀行股份有限公司2023 ~ Present
・
行銷企劃人員
Within one month
舞文化同時促進各舞者間交流，現活動累積人次近300+人參與。 實操應用數位資源 資料蒐集 趨勢探索-Google Trend 競業觀察-Ad Library (Facebook) 網站維護 網站測速-PageSpeed Insights 網站地圖維護-Google Search Console Tools 廣告投放 Google廣告投放及分析 -Google Ads、Google Analytics 4 Facebook廣告投放及分析 -Ads Manager (Facebook) 資
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
樹德科技大學
・
藝術管理與藝術經紀系
武松殿 資深行銷企劃專員 @沃口有限公司2020 ~ 2023
・
行銷企劃、品牌企劃
Within one month
▌ 技能 行銷企劃 ：行銷活動企劃與執行、品牌行銷企劃與執行 、文宣物設計企劃、會員經營企劃與執行、社群經營企劃與執行(Facebook、LINE@、LINE社群、IG)、文案撰寫、廣告投放與預算控管(Facebook、Google)、廣告素材規劃及優化、業配規劃與聯繫、新聞稿撰寫 產品企劃 ：產品包
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
東吳大學
・
中國文學
主管秘書 @佛光山台北道場2020 ~ Present
・
數位行銷/行銷企劃/活動企劃/商品企劃
Within two months
Facebook與自媒體經營 9.撰寫文章 Think of 跨域駭客學院, 行銷(兼職), Jul 2016 ~ FebFacebook經營、文案與素材設計 2.活動企劃與宣傳(各式課程)、Facebook廣告投放 3.網站建置 Readmoo 閱讀最前線, 文字編輯實習生, Jan 2016 ~ Jan文章撰寫、上稿 2.中國大陸社群媒體分析 BiGSiSTERS, 行銷策展
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
國立臺灣師範大學
・
公民教育與活動領導系The Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
Digital Marketing | Account Manager | Ad Operation
Dcard 狄卡科技股份有限公司
・
2023 ~ 2023
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Digital Marketer, Marketer, Brand Marketer
Fields of Employment
Digital, Internet, E-Commerce
Work experience
2-4 years work experience (1-2 years relevant)
Management
None
Skills
Languages
Chinese
・
Native or Bilingual
English
・
Intermediate
Korean
・
Intermediate
Job search preferences
Positions
數位廣告優化師、數位行銷專員、電商行銷專員、數位媒體企劃、媒體優化專員、Account Manager
Job types
Full-time
Locations
台灣台北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
世新大學
Major
餐飲管理
Keving Yang Email
Outdoor Enthusiasts [email protected]
Education (2015-2019) Phone
F&B Management 0975-695-110
Work Experience
Ads Optimizer • DCARD TAIWAN LTD.
Mar 2023 - Oct 2023
【 Advertising Media Operations 】
- Experience: Managed and oversaw advertising operations for Dcard and Dcard Network Media.
- Client Management: Handled clients across diverse industries, with a primary focus on Apparel, Food, FMCG, and 3C.
- Customization: Utilized internal databases to tailor advertising audiences and implement remarketing strategies.
- Campaign Support: Assisted in brand campaign planning and content creation, covering graphics, videos, and copywriting.
【 Data Analysis and Optimization 】
- Analytical Tools: Analyzed advertising data using various tools, including Google Trends and ChatGPT, to provide optimization recommendations.
- Data Utilization: Utilized pivot tables and internal database data for recommendations on ad placements, budget allocation, target audiences, and advertising materials (presentation format, post content).
【 Project Management and Communication 】
- Data Organization: Organized and consolidated internal data, including social media behavior and competitor analysis.
- Collaboration: Worked closely with media planners, sales teams, and project managers to facilitate advertising projects.
- Communication Skills: Interacted with external partners to address advertising issues and ensure smooth project execution.
Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
- Experience: Nearly 2 years of expertise in Meta platforms (Facebook, Instagram) and CPAS (including Shopee, MOMO platform) advertising.
- Industries Operated: Managed operations for 10+ industries, predominantly serving e-commerce clients in sectors such as apparel, beauty, finance, medical and beauty, real estate, food, Q-commerce, etc.
- Technical Proficiency: Utilized GTM and Facebook Pixel tools for client setup and troubleshooting of conversion events.
【 Data Analysis and Optimization 】
- Analytics Tools: Utilized Google Analytics, Similarweb, Google Trend, and other marketing tools to provide data-driven ad optimization suggestions.
- Data Interpretation: Utilized Excel pivot tables for data analysis, offering recommendations on ad placement strategy, budget allocation, and material (type and copy content) optimization.
【 CRM Management 】
- Budget Management: Oversaw monthly budgets for millions of customers and conducted weekly and monthly reviews with clients.
- Reporting: Prepared quarterly and annual data reports, offering follow-up advertising budget planning, industry trend insights, and proposing new features.
【Presentation and Communication】
- Training Role: Serve as an in-house Meta advertising training instructor.
- Orientation and Training: Assist in the new employee orientation and training presentations.
- Collaboration: Communicate and cooperate with different departments (RD, AE)
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.
Skills and Certifications
Keving Yang Email
Outdoor Enthusiasts [email protected]
Education (2015-2019) Phone
F&B Management 0975-695-110
Work Experience
Ads Optimizer • DCARD TAIWAN LTD.
Mar 2023 - Oct 2023
【 Advertising Media Operations 】
- Experience: Managed and oversaw advertising operations for Dcard and Dcard Network Media.
- Client Management: Handled clients across diverse industries, with a primary focus on Apparel, Food, FMCG, and 3C.
- Customization: Utilized internal databases to tailor advertising audiences and implement remarketing strategies.
- Campaign Support: Assisted in brand campaign planning and content creation, covering graphics, videos, and copywriting.
【 Data Analysis and Optimization 】
- Analytical Tools: Analyzed advertising data using various tools, including Google Trends and ChatGPT, to provide optimization recommendations.
- Data Utilization: Utilized pivot tables and internal database data for recommendations on ad placements, budget allocation, target audiences, and advertising materials (presentation format, post content).
【 Project Management and Communication 】
- Data Organization: Organized and consolidated internal data, including social media behavior and competitor analysis.
- Collaboration: Worked closely with media planners, sales teams, and project managers to facilitate advertising projects.
- Communication Skills: Interacted with external partners to address advertising issues and ensure smooth project execution.
Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
- Experience: Nearly 2 years of expertise in Meta platforms (Facebook, Instagram) and CPAS (including Shopee, MOMO platform) advertising.
- Industries Operated: Managed operations for 10+ industries, predominantly serving e-commerce clients in sectors such as apparel, beauty, finance, medical and beauty, real estate, food, Q-commerce, etc.
- Technical Proficiency: Utilized GTM and Facebook Pixel tools for client setup and troubleshooting of conversion events.
【 Data Analysis and Optimization 】
- Analytics Tools: Utilized Google Analytics, Similarweb, Google Trend, and other marketing tools to provide data-driven ad optimization suggestions.
- Data Interpretation: Utilized Excel pivot tables for data analysis, offering recommendations on ad placement strategy, budget allocation, and material (type and copy content) optimization.
【 CRM Management 】
- Budget Management: Oversaw monthly budgets for millions of customers and conducted weekly and monthly reviews with clients.
- Reporting: Prepared quarterly and annual data reports, offering follow-up advertising budget planning, industry trend insights, and proposing new features.
【Presentation and Communication】
- Training Role: Serve as an in-house Meta advertising training instructor.
- Orientation and Training: Assist in the new employee orientation and training presentations.
- Collaboration: Communicate and cooperate with different departments (RD, AE)
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.