Taiwan Mobile, Data Analyst administration, May 2022 ~ 現在

Disney+ Business Division

- Regular import of data from SAP ERP into CRM System (AWS) for visualization.
- Built and Maintained Audience Profiling Database (Location-Based Services (LBS), Cross-Selling Systems, User Behavior Data, CBS Traffic Data Database, etc.)
- Sentiment Analysis with Infominer on OTT Platforms (Disney+, Netflix, HBO GO, etc.)
- Customized Customer Analysis and Business Recommendations
- SMS Marketing with A/B Testing
- Employing AI tools like ChatGPT-4 for various tasks such as data analysis, content creation.

Capability to transform data mining and analysis techniques into effective market insights.

Apply to projects, ▪ Beyond intutive Markerting :The Pivotal Role of Data Science in Streaming Media

1. 定期將業務資料(SAP ERP) 導入CRM系統(AWS) 並進行區分，含資費方案申辦數、轉換率、取消率及留存率等。
2. 建立及維運LBS/ 跨銷售系統 /用戶行為數據/CBS流量數據資料庫
3. 使用infominer輿情分析工具對Disney+、Netflix等OTT平台影片進行輿情分析
4. 機器學習結合商業分析 

         a.使用機器學習決策樹、KNN等其他模型查看用戶輪廓 

          b.建立RFM模型與機器學習K-Means結合 。

5. SMS行銷 A/B testing  。

6.運用AI 工具(chatgpt4 , bard 等等 )來輔助資料分析及商業見解 

*擅長運用excel 進階函數 / 交叉分析篩選器 輔助資料分析 ，涵蓋動態函數（unique, filter, etc)* *能夠運用python 進行資料分析及機器學習(Regression Analysis, Decison Tree, Kmeans, etc)*

能將數據分析和商業模型轉化為有效的市場洞察力。

利優媒體, Live stream sports anyalst, Aug 2021 ~ Apr 2022

1. 建立直播平台賽事日程表與後台資料建立
2. 網站流量監控與數據整理，並分析高流量賽事作為直播平台播出賽事
3. 統整赛事資料，統整數據數據字典最為後續分析使用

- Establish a live streaming platform with a schedule of events and backend data setup. 

- Monitor website traffic and organize data, analyzing high-traffic events for broadcast on the live streaming platform. 

- Compile event information and consolidate data dictionaries for subsequent analysis.

Taipei Medical University, Executive Project Assistant, Mar 2021 ~ Aug 2021

1.辦理內部員工教育活動  

2.推廣數位自學coursera edx 等課程

3.協助數位深耕計畫執行 

4.VR教學及體驗指導