Working for a digital performance agency, developed media strategy and executed it to achieve marketing objectives or business goals for multiple brands(i.e., comprehensive E-commerce, gift E-commerce, beauty, education, streaming service, financial industry, fast food industry, automotive industry).
Taipei City, Taiwan
Mar. 2021 - Present
• Collaborated with clients to set up KPIs based on business goals and developed media strategy to reach KPIs.
• Researched and analyzed multiple tools(Google Analytics, OpView, SimilarWeb, Google Trend, etc.) or previous campaign results to find insights to drive better results or develop annual/campaign proposals.
• Transforming from performance marketing to end-to-end solutions that drive business growth for clients.
▍Major accomplishment:
• Managed campaigns across different media channels with budget of over 90 million NTD a year.
• Clients’ media investment 232% YOY growth and revenue 976% YOY growth.
• Got five business opportunities without pitching in the other business units of the client's group through outstanding results.
• Won a pitch with an annual budget of over 15 million NTD.
• Multiple collaborations with other brands within the dentsu.
• Participated in dentsu CSR workshop and served as a GenZ proposal leader.
• Served as a lecturer in the Performance Marketing Course at FJU.
• Assisted company in applying for awards(Google, Brain).
Aug. 2019 - Mar. 2021
• Optimized result on Facebook & Bridgewell DSP.
• Assisted in observing advertising results and outputting reports.
• Responsible for delivering organized communications between optimizers or sales and technical teams.
• Responsible for media tracking code setup and checking.
• Banner layout designed and resized.
Oct. 2018 - Mar. 2019
• Led the fashion team and managed the team members' project progress.
• Collaborated with clothing manufacturers and negotiated model stage costumes.
• Responsible for model promotion.
• Responsible for field control, timetables production, stage and combing traffic flow planning.
2023/1
2021/9
Oct. 2022
Jan. 2021
127006633
Sep. 2022
126787125
Sep. 2022
Jun. 2022
Apr. 2022
Jan. 2021
Jan. 2021
Jan. 2021
Jan. 2021
Jan. 2021
Jan. 2021
Nov. 2021
May. 2021
May. 2021
Working for a digital performance agency, developed media strategy and executed it to achieve marketing objectives or business goals for multiple brands(i.e., comprehensive E-commerce, gift E-commerce, beauty, education, streaming service, financial industry, fast food industry, automotive industry).
Taipei City, Taiwan
Mar. 2021 - Present
• Collaborated with clients to set up KPIs based on business goals and developed media strategy to reach KPIs.
• Researched and analyzed multiple tools(Google Analytics, OpView, SimilarWeb, Google Trend, etc.) or previous campaign results to find insights to drive better results or develop annual/campaign proposals.
• Transforming from performance marketing to end-to-end solutions that drive business growth for clients.
▍Major accomplishment:
• Managed campaigns across different media channels with budget of over 90 million NTD a year.
• Clients’ media investment 232% YOY growth and revenue 976% YOY growth.
• Got five business opportunities without pitching in the other business units of the client's group through outstanding results.
• Won a pitch with an annual budget of over 15 million NTD.
• Multiple collaborations with other brands within the dentsu.
• Participated in dentsu CSR workshop and served as a GenZ proposal leader.
• Served as a lecturer in the Performance Marketing Course at FJU.
• Assisted company in applying for awards(Google, Brain).
Aug. 2019 - Mar. 2021
• Optimized result on Facebook & Bridgewell DSP.
• Assisted in observing advertising results and outputting reports.
• Responsible for delivering organized communications between optimizers or sales and technical teams.
• Responsible for media tracking code setup and checking.
• Banner layout designed and resized.
Oct. 2018 - Mar. 2019
• Led the fashion team and managed the team members' project progress.
• Collaborated with clothing manufacturers and negotiated model stage costumes.
• Responsible for model promotion.
• Responsible for field control, timetables production, stage and combing traffic flow planning.
2023/1
2021/9
Oct. 2022
Jan. 2021
127006633
Sep. 2022
126787125
Sep. 2022
Jun. 2022
Apr. 2022
Jan. 2021
Jan. 2021
Jan. 2021
Jan. 2021
Jan. 2021
Jan. 2021
Nov. 2021
May. 2021
May. 2021