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Definition of Reputation Credits
黃翊宣
Product Marketing Expert in the Tech Industry
Taipei, Taiwan
工作經歷
Senior Product Marketing Specialist • Microfusion
七月 2022 - 六月2023
- In charge of Content Marketing, Social Media Planning, and Event/Exhibition Organization.
- Coordinated SEO Program, Design Planning (booth poster/event banner/DM/freebie), Digital Ads Optimization, Marketing Budget Allocation, and yearly Joint Business Plan.
- Collaborated with Tech Media and third-party vendors for event planning, execution, and PR exposure.
Product Marketing Specialist • Microfusion
五月 2021 - 六月2022
- Allocated marketing budget half-yearly, tracked lead conversion of marketing campaigns and reported to Google Cloud partner marketing manager monthly.
- Hosted 25+ webinars, delivered monthly newsletters, planned weekly Facebook posts, and optimized Google Ads to increase awareness of Google Cloud Platform, Google Workspace & Chromebook.
- Created weekly content including product articles, event pages, press releases, and customer success stories to improve SEO ranking of Microfusion official website.
- Collaborated with telemarketing agencies quarterly to conduct target market survey and needs assessment.
PR Assistant • Edelman Taiwan
十二月 2018 - 七月 2019
- Analyzed competitive landscape for various industry sectors (mobile dating apps, high-end restaurant chain, music streaming platforms) to position clients in entering a new space.
- Covered media monitoring and analyzed press releases to summarize industry trends and tech innovations.
- Managed social media platforms for clients and created slogans and campaigns to facilitate product launch.
Marketing Assistant • Microsoft Taiwan
七月 2017 - 六月 2018
- Conceptualized and authored Office product operation manuals for traditional Chinese end-users.
- Managed and updated social media presence including Microsoft Taiwan Office blog, fan page, and YouTube channel.
- Designed and produced EDM, business cards, and posters for Office Team.
- Took responsibility for translating customer cases and press releases.
- Provided marketing consultancy for external campaigns and recruitment events.
學歷
2019 - 2020
UC Santa Barbara - Technology Management (碩士)
2014 - 2019
國立政治大學 - Digital Content & Technologies (學士)
技能
Marketing / CRM Tools
- Google Analytics
- Google Search Console
- Salesforce
- WordPress
- Meta Business Suite
- newsleopard
Certifications
- Google Ads 搜尋廣告認證
- Google Analytics (分析) 個人認證
- Google Cloud Digital Leader
- Google Professional Cloud Architect
Languages
- Chinese (母語)
- English (TOEIC 950/990)
黃翊宣
Product Marketing Expert in the Tech Industry
Taipei, Taiwan
工作經歷
Senior Product Marketing Specialist • Microfusion
七月 2022 - 六月2023
- In charge of Content Marketing, Social Media Planning, and Event/Exhibition Organization.
- Coordinated SEO Program, Design Planning (booth poster/event banner/DM/freebie), Digital Ads Optimization, Marketing Budget Allocation, and yearly Joint Business Plan.
- Collaborated with Tech Media and third-party vendors for event planning, execution, and PR exposure.
Product Marketing Specialist • Microfusion
五月 2021 - 六月2022
- Allocated marketing budget half-yearly, tracked lead conversion of marketing campaigns and reported to Google Cloud partner marketing manager monthly.
- Hosted 25+ webinars, delivered monthly newsletters, planned weekly Facebook posts, and optimized Google Ads to increase awareness of Google Cloud Platform, Google Workspace & Chromebook.
- Created weekly content including product articles, event pages, press releases, and customer success stories to improve SEO ranking of Microfusion official website.
- Collaborated with telemarketing agencies quarterly to conduct target market survey and needs assessment.
PR Assistant • Edelman Taiwan
十二月 2018 - 七月 2019
- Analyzed competitive landscape for various industry sectors (mobile dating apps, high-end restaurant chain, music streaming platforms) to position clients in entering a new space.
- Covered media monitoring and analyzed press releases to summarize industry trends and tech innovations.
- Managed social media platforms for clients and created slogans and campaigns to facilitate product launch.
Marketing Assistant • Microsoft Taiwan
七月 2017 - 六月 2018
- Conceptualized and authored Office product operation manuals for traditional Chinese end-users.
- Managed and updated social media presence including Microsoft Taiwan Office blog, fan page, and YouTube channel.
- Designed and produced EDM, business cards, and posters for Office Team.
- Took responsibility for translating customer cases and press releases.
- Provided marketing consultancy for external campaigns and recruitment events.
學歷
2019 - 2020
UC Santa Barbara - Technology Management (碩士)
2014 - 2019
國立政治大學 - Digital Content & Technologies (學士)
技能
Marketing / CRM Tools
- Google Analytics
- Google Search Console
- Salesforce
- WordPress
- Meta Business Suite
- newsleopard
Certifications
- Google Ads 搜尋廣告認證
- Google Analytics (分析) 個人認證
- Google Cloud Digital Leader
- Google Professional Cloud Architect
Languages
- Chinese (母語)
- English (TOEIC 950/990)