Data analytics

• Use the following data analysis tool to gather and analyze user data.
  

• Defining and tracking the primary metric and secondary metric.

• Design and execute the experiment to understand and improve user experience.

• Generate weekly data reports.
  

Result and achievement

• Use Google Analytics to understand users on the macro level, such as their demographic and sources:

• Use Twak.to to set up an instant chat, and give out online survey to gather their feedback:
  

• Use Mixpanel to gather user data inside the website/app:
  

• Use Hotjar to track the behavior of users individually from their perspective:
  

• Primary metric and secondary metric:
  

• Weekly data report:
  

Product management

• Research the market to better understand the market trends, ecosystem, and competitors.

• Understand the business strategies, go to market strategies, define and track the primary metric.

• Design a customer-centric experience for the product.

• Understand and utilize necessary technology, product positioning, product roadmap, and manage product development life cycle.

• Lead the teams and make sure every team can communicate during any of the product developing cycles.
  

Result and achievement

• Listing classification standard and multi-upload feature:
  

• Search with map feature:
  

• Optimize filter feature:
  

• Payment process and policy:
  

• Properties filming and inspection process:
  

Marketing

• Understand the target audience through online data, sales data, and market research.
  

• Design the marketing strategy base on the particular stage in the marketing funnel.
  

• Utilize the proper reach out method based on the marketing strategy.

• Generate the copy-writing material according to the target audience, marketing channel, and marketing strategy.

• Design and execute a positive feedback loop as a marketing campaign to achieve viral marketing.
  

Result and achievement

• Improve the marketing strategy and increase traffic by 66%:
  

• Use social media marketing to acquire steady traffic with 0 budget:
  

• Improve website SEO and increase the ranking on the targeting keywords.
  

• Use a referral program to create a viral loop and increase the listing count and customer by 4x.
  

Sales/Business development

• Design and execute sales strategies for a two-sided e-commerce marketplace.
  

• Reach out to other firms to discover potential collaboration.

• Reach out to potential customers and provide a solution to their problem.

• Gather information during the sales process for future research and reference.
  

Result and achievement

• Reach out to the seller and register their listing to the platform.

• Figure out where the customers are, their unsolved problem, and potential solutions.
  

• Gather customers' need for future iterations: