凱兒生技，2021 年 3 月 - 

時刻旅行，2018 年 4 月 - 2020 年 10 月

社群運營、異業合作、聯名行銷

Digital Marketing Specialist
Facebook Fanpage, Instagram, Line@, Facebook groups operation, O2O campaign, Project Planning and executed. 

Social Media 

 Jun. 2019 - Jun. 2019 Taiwan Bingo.
May.2019 - Aug. 2019 Project - Sea You Again.
Oct. 2018 - Oct. 2019 Facebook Group Members Growth up to 12,000.
Mar. 2018 - Aug. 2019 Instagram Fans Growth from 1,500 to 43,000.
Sep. 2019 - Mar. 2020 VR Growth Market Research
May 2020 - Oct. 2020 TripMomentVR store O2O Marketing.

教務長 

Foreign Employees Management, Clients Development, Classes Supervising, Projects Management, Foreign Consultants Recruiting, Syllabus Planning, Clients Service, Business English Teaching, Website Revising, Broadcast Recording.

年度平均課堂滿意度：86%

學生轉介率：13.1%

企業內訓專案規劃

 Jan. 2018 - 安富利 Avnet 

Sep. 2017 - 利眾公關 One For All Public Relations Consultants 

Aug. 2017 - My Taiwan Tour 

 Jun. 2017 - funNow 

Mar. 2017 - Beyond Fitness

ALPHA Camp，2016 年 7 月 - 2016 年 10 月

數位行銷學生

Projects Running, Digital Marketing Tools Applied, Clients Development.

• Final project - Outfit Hunt 

A platform where users can upload pictures of their seldom-worn clothing to the Outfit Hunt website to get better style ideas. Target for teenagers range 18-24 years old. 

Status of the project

1. Facebook advertising - CTR 2.78%, CPC NT$7

2. UTM、Facebook Ads Manager、Google Analytics - TA precision, name lists had increased 204% in two weeks, CPA had decreased from NT$125 to NT$20

3. Application of Hotjar and Mouseflow Analytics - Observed how users browsed the web, and optimized it. Conversion rates were increased by 6 times in two weeks.

• Final project - AdCharity

A platform where users can donate money by watching videos. 

Status of the project
1. Landing page building - Conversion rate rose from 4% to 29.1%

2. Facebook advertising and analyzing - Customers precision. CPC reduced by half, and CTR increased by three times.

3. Facebook Page Operating - CPC$0.09, CTR 31.3%

4. Clients Developing - Visited 6 charities in 2 months, and cooperated with 4 of them

• Mini Project - 鮮乳坊 Marketing Plan for Nangang store 

Making a project for 鮮乳坊, a start up 

Status of the project

1. Activity programming - applied gamification to the sales campaign to keep retention

2. Google Adwords copywriting - used Google Trends to compare different adwords for copyright

康萊爾雙語中學，2015 年 1 月 - 2016 年 7 月

英語班導師

Class Teaching, Class Management, Courses Designed and Planned, School Activities Present.

1. English teaching - Combined games with courses. Students without any English background would be able to speak daily English with foreign teachers after a year.

2. Problems solving - Communicated with parents and satisfied their demands. I was highly valued by both the school and the parents.

3. School activities Executing - Planned the performances according to students’ abilities

VYA希臘國際志工，2013 年 7 月 - 2013 年 8 月

Summer Camp with local children at the elementary school.

Assisted the local teacher with the summer camp, planned educational activities, and help children to finish the activities with other foreign volunteers.