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Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐 Role & Responsibilities A. Product Marketing & Brand Communication - 2B: collaborate with client success and product operation team to serve GSKA, achieving both new product launch GMV and branding goals, raise brands involvement - 2C: plan and execute co-branding campaigns - Brand building: enhance Tmall

陳奕綸 Marketing Manager Taipei City, Taiwan 10 years of work experience included business sales, product planning, marketing, professional managers. ✓ Had proven ability to demonstrate consultative sales technique to strengthen the connection between solutions and client demand. ✓ Planning tourism products and Implementing included Antarctica and other 40 countries, with excellent ability of problem-solving and decision-making. ✓ Research and analyses market conditions, apply to consumer trends, and opportunities for product enhancements. Mr. Chen can be reached at [email protected] https://www.travelerian.com/

proper campaign to different customers. Integrate user's transaction data, online behavior data, interest tags to auto labeling MMA customers by using statistical methods and machine learning methods. Developing automation regular reports, maintaining SQL store procedures, Tableau dashboards and Power BI dashboards. Cooperated with cross-functional team (Product, Marketing, Platform, PM, IT, Sales) to provide timely and accuracy business insight analysis. Developing automated web crawler on MMA website to collect ETF, fund, bond information. Skill : Microsoft SQL Server · Microsoft Power BI · Data Cubes · R · Python · Tableau · Web Crawling · machine learning · IMPALA · HIVE · Git · Docker Data

菜聯名專案「涼拌雜菜」 - PopDaily自製蛋黃酥聯名禮盒「好蛋俱樂部」 - PopDaily線下市集專案POP!Holiday - PopDaily與but. we love butter聯名專案「厭世診療室」 Senior Product Marketing Manager • SUGOI_數果網路股份有限公司 十月二月 2023 PopDaily旗下電商事業PopSelect 波波選物所社群行銷策略及團隊管理 直接管理人數7

new professional challenge. Let's connect and discuss how I can make a valuable impact. Taipei City, Taiwan Experience Assistant Marketing Manager • Lenovo FebSep 2023 •Annually/Quarterly marketing planning and budgeting for all sub-brands under consumer segment (including PC, Tablet, Phone, Visual, Accessories categories) and handle products launch at all levels. Monitor and analyze share of voice and provide solution to optimize brand preference and consideration •Support sales team to initiate campaigns and amplify promotions to maximize sales target. •360° integrated marketing planning/execution, collaborating with both online & offline sales partners. •Lead

to ship great products is fun and rewarding. https://portfolio-cindyshy.vercel.app/ Experience Design Director • Fontech FebOct 2022 Built and implemented design system with Figma to reduce repetitive work in design and engineering teams by 50% Collaborated with CEO, Tech Leads, Stakeholders, and Product & Marketing Managers and make sure to bring the best possible solutions and to ensure consistency to users' problems at the cross-section of tech and design Established design strategy and goal for every project and led 3 designers to turn conceptual ideas into 20 useful and valuable products in

New Product Introduction (NPI) process for the Zenbook series (UX3404 OLED), including cost and bug review, contributing to a successful product launch. - Managed product pricing strategies, resulting in a 40% increase in sales compared to previous generations. - Served as a key liaison among internal departments (R&D, sales, marketing) and external partners (Intel, NVIDIA, ODMs), coordinating product timelines. Product Marketing Manager Allxon (a company spun off from Acer) OctSepTaipei, Taiwan • Growth Marketing - Developed a B2B SaaS growth marketing strategy and produce various marketing assets (onboarding materials, tutorials, use cases, etc.) , acquiring over 200 new global users