• Media Manager  •  Publicis Groupe

九月 2020 - Present
Clients: Unilever, Mondelez, DBS

• Develop media strategy and measurable KPIs based on business objectives
• Demonstrate strategic thinking and provide innovative media solution especially in performance marketing and influencer marketing.
• Campaign Performance:
  • Best show case of google team that leverage Youtube paid media to effectively extend campaign reach
  • New product launch campaign that drives sales to reach over 100% in the 1st month of launch via media integration.
  • Seasonal campaign with digital media plan that drives sales reached 2X YOY growth
  • Drive qualitative engagement with 1st ever F&B +2.2% BLS consideration lift
• Annual Awards:
  • 2020 Facebook 行動世代最具影響力品牌 (Unilever)
  • 2020 Facebook 行動世代最具影響力品牌 (Mondelez)

Marketing Manager  •  Edenred Group

九月 2017 - 九月 2020

Industry : E-commerce, E-voucher including B2B, SME and B2B2C

• Corporate site revamping/SEO/ Public Relations
• Product Marketing: promote products via media approaches including Google ads, social media, influencers and events; to convert potential clients to leads and become members/clients.
  • Ticket Xpress e-voucher: SME e-commerce
  • Benefit Xpress e-voucher：B2B employee benefit

Supervisor of Overseas Marketing   •  iStar Digital Technology 

五月 2016 - 八月 2017

Industry: Gaming app/Star-up
1. Marketing head of overseas business unit, leadership of two team members from Malaysia and Taiwan
2. Shaping and executing the digital marketing strategy across all the relevant social networks and delivering highly creative social media and content marketing campaigns
3. Data analysis and optimisation that drive significant performance, CPA efficiencies, and revenue improvement

Key Performance
- Drive significant improvement of mobile application installs by planning and implementing campaigns. Succeeded in driving 550,000 installs of new product in the very first 3 months

Media Planner  •  Publicis Media Group

四月 2014 - 三月 2016

Clients: LVMH, NESTLE
- Media service for global brands including Nestle and LVMH brands
- Integrate online to offline media to maximise media reach
- Developing various options for media plans based on business objectives
- Working closely with clients to understand their needs, competitors, and objectives, and then determining which media channels fit best for specific campaigns
- Analysing the client's post-campaign results and recommending refinements