Data Analyst, Assistant Manager, Morrison Express 01/2023 - present

Assistant Manger, Zuellig Pharma Digital and Data 08/2021 - 12/2022

Specialist, Zuellig Pharma Digital and Data 02/2019 - 08/2021 

• Customer Insight Analysis
• Designed, developed, and demonstrated data-driven dashboards, aiming for a better understanding of customer behaviors and consumption patterns to explore business opportunities
• Built and visualized the first interactive dashboard for medical programs to optimize patient stickiness
• Key Accounts Management
• Served as primary data analytic consultant of  top 6 key clients; initiated acquisition and retention communications; aligned local stakeholders with the SG regional office
• Planned and coordinated the first company webinar of Impact from Covid-19 in the Taiwan healthcare market; served as the Taiwan consultant; collaborated with the regional and local teams to investigate the pandemic impact to the healthcare industry and provide follow-up advice
• Automation Process
• Innovated ways to streamline business process and improve productivity, reducing 50% manual labor time and cost; developed automated process using Python with SAP data and external data sources

Event Planning and Coordinator, Yong-He Church NPO 2016 - 2018 

• Event Planner and CEO
• Hosted over 10 events
• Led 2 teams of 6 students to organize youth camps on a semi-annual basis, including campaign promotion, social media advertising, volunteer's training
• Life Education Teacher
• Delivered over 50 speeches/lectures in public, reached over 600 audience
• Volunteered for teaching in 2 schools every week. More than 120 students were benefited and responded over 90% satisfaction
• Student Counselor
• Worked with 10-20 stu00dents to help them succeed in life, relationship, family, performance ... critical areas
• Provided one-on-one emotional counselling 

Business Analysis, CitiBank (Taiwan) 2013 - 2016

• Campaign Leads Generation and Management
• Generated over 50+ campaign leads for financial products and tracked the effectiveness of leads. 
• Conducted customer fulfillment to increase customer loyalty. On average, reach the 95% completion rate of fulfillment.
• Analyzed customer data, consumption patterns to optimize customer segmentation. 
• Taiwan Consultant of Global Reporting Cube Project
• Collaborated with the global team members to reconcile definition differences. 
  
• Supervised India team to re-organize programming flow. Completed UAT within 3 months and conducted follow-on maintenance. 
• Provided consultation on Taiwan data warehouse and product profile with the global team.
  
• Consultant of Back-End System for New Product Launch
• Built system mapping code per Business request and validated the effectiveness. 
• Conducted UAT tests and inquiry of ad-hoc reporting. 
• Ad-Hoc Requests Organizer
• Organized and optimized 30+ back-end regular requests and delivered to various departments (ex. compliance, business, branches, anti-money laundry...). 
• Streamlined the reporting process through tuning SAS/SQL script and automated reporting process. 

Data Analyst | 2023/01 - present                                                                                               Morrison Express 

• Data Warehouse Project Lead 
• Team Management 

Data Analytic Specialist | 2019/02 - 2021/07 

裕利公司(台灣)  

• 客群資料分析
• 設計以資料為導向的視覺化圖表，分析顧客訂單行為，並提供具體的解決方案。以協助客戶優化商業決策、增加收益
• 建立第一個互動化視覺圖表以提高病患黏著度
• 顧客關係管理
• 擔任6大藥廠的台灣窗口，針對不同藥廠客戶提出客製化服務及後續溝通追蹤
• 新戶開發：拜訪並介紹服務、及展示視覺化圖表；舊戶關係管理：定期舉辦研習說明會，介紹新服務以提升客戶關係
• 針對台灣客戶痛點，與新加坡團隊合作研擬新服務
• 研討會台灣窗口
• 負責籌備第一屆線上研討會之分析內容，代表台灣團隊與新加坡團隊合作分析新冠疫情對台灣健康照顧產業之衝擊，並向台灣客戶提出建議
• 工作流程優化
• 利用自動化程序簡化工作流程提升效能
• 利用程式串接內外部資料，降低客戶人工作業成本

Event Planning and Coordinator  | 2016/04 - 2018/09 

永和禮拜堂

• 活動企劃、營隊執行長
• 企劃超過十場規模達百人之營隊活動，內容包含：團員招募、名稱發想、活動教案編寫及執行、活動宣傳等
• 生命教育老師&講師
• 擁有50多次公開演講/授課的經驗，接觸超過600多位聽眾
• 每周一次進國中班教學

Business Analyst | 2013/12 - 2016/03 

花旗(台灣) 

• 銷售名單產出及管理
• 負責10餘種金融商品(ex. 信用卡、房貸、個人銀行)之行銷管道溝通、名單產出及後續成效追蹤
• 利用程式合併資料、訂下審核條件，利用獎勵制度提升顧客忠誠度。其中平均每個月促成會員禮 95% 審核完成且發放
  
• 分析資料以提升精準客群行銷
• 擔任跨國專案 GRC (Global Reporting Cube)之台灣窗口
• 協助花旗台灣與其他國家在報表上取得統一的定義及格式，負責與各國窗口匯報進度、討論定義並取得共識
• 監督指導印度工程師在台三個月內完成程式，半年後正式上線，並後續程式維護及執行
• 提供台灣資料庫及商品特性給總公司
• 個人銀行新品上線顧問
• 建立 mapping code 提供事業體新品需要
• 撈取後端資料以驗證產品系統邏輯
• 產出 Ad-hoc 報表
• 處理超過30件報表維護、發放至各單位(ex. 行銷部, 法務, 分行 ...) ，以及後端資料查詢及撈取
• 透過 SAS/SQL 優化程式邏輯、簡化報表作業流程