• Able to orchestrate words and graphics in an eye-catching manner with Photoshop, Illustrator
• 精通 Photoshop, Illustrator 操作,能夠執行創意圖文發想與編輯。
Jun. 2021-Present
• Generated insights and optimized product roadmaps by collecting and analyzing data from e-commerce and CRM platforms.
• In charge of multiple projects focusing on media engagement with P&L responsibility, increased Shopify CVR.
• Cooperated with strategic partnership - Ravenel International Art Group to drive more awareness. Participated in 2022 Spring auction Charity Sale, creating revenue of $170,000 (USD)
• Developed high-margin products with production team and held private VIP sales, creating revenue of $750,000 (USD) in Q3, Q4 2021.
• 數據分析:分析電商與CRM平台數據,規劃並調整產品路線圖。
• 廣編行銷:研擬廣編投放行銷策略,提高電商轉換率。
• 專案管理:2022 KOL廣編合作、藝術聯展規劃、羅芙奧展售規劃。
• 異業合作:參與羅芙奧國際藝術集團2022年春季慈善義賣,創造營收 170,000美元,拓展品牌知名度並累積客戶名單。
• 品牌推廣:跨部門開發展售珍稀皮革包款,舉辦 VIP 鑑賞會並於 2021 年第三季度和第四季度創造營收 750,000 美元。
• Cooperated with Ravenel International Art Group and held a Charity Sale.
• 與羅芙奧藝術集團合作並聯名舉辦慈善義賣。
• Press exposure Click here
• Engaged customers and planned VIP private sales.
• 聯繫維護顧客關係管理並舉辦規劃並執行 VIP鑑賞會。
• Cooperate with PR agency to engage with KOL and other media exposures.
• 擔任公關公司接洽窗口執行自媒體與廣編合作業務。
• Press exposure Click her
Jan. 2019 - Jun. 2021
• Took ownership of end to end product life, and formulated product roadmaps in cooperation with marketing teams.
• Planned and supervised seasonal product shooting, created clear presentation adhering to best practices of brand style guide.
• Planned Christmas special campaign and hosting a live activity on social media platforms. (In English)
• London flagship store opening preparations.
• 產品規劃:監督並把關產品從設計、打樣到製造之狀況排除 ; 與行銷部密切合作以規劃並調整產品路線圖。
• 拍攝專案:規劃、製作明確拍攝指示簡報,監督並確認產出為符合品牌形象風格與方針。
• 主持企劃: 因英國凱特王妃配戴 Grace Han 包款出席英國活動,為此策劃年末特別企劃並以英語於工坊主持線上直播,宣傳品牌核心理念。
• 開幕籌備:協助開店籌備事宜。
Apr. 2017 - Jan. 2019
• Assisted in brand building, pinpointed and delivered business objectives to accomplish brand positioning by working closely with multiple teams and third party agencies.
• Sourced and procured suitable leather and metal hardwares by attending overseas trade shows in Europe quarterly.
• Acted as liaison between Italian manufactures and factories, creating spec sheets and validations to ensure all product details are fully examined, improved and validated before launching production.
• 品牌定位: 擔任品牌窗口與多方外部單位溝通、釐清與整合品牌需求以完成品牌定位建置。
• 原料採購:每季度參加歐洲的海外貿易展搜尋合適的皮革和與金屬硬件,並接續進行採購事宜。
• 國外業務:作為義大利製包廠與原料供應商之間的聯絡人,製作製造單與監督製程 ; 制定檢驗規格與流程,以確保貨品得以順利生產並交貨。
Exchange program in Textile Engineering
2016 - 2017
Bachelor of Science in Textile and Clothing Fashion Design section
2012 - 2017
Native Speaker
Advanced TOEIC 925
Intermediate DELF B2
Basic JLPT N3
• Able to orchestrate words and graphics in an eye-catching manner with Photoshop, Illustrator
• 精通 Photoshop, Illustrator 操作,能夠執行創意圖文發想與編輯。
Jun. 2021-Present
• Generated insights and optimized product roadmaps by collecting and analyzing data from e-commerce and CRM platforms.
• In charge of multiple projects focusing on media engagement with P&L responsibility, increased Shopify CVR.
• Cooperated with strategic partnership - Ravenel International Art Group to drive more awareness. Participated in 2022 Spring auction Charity Sale, creating revenue of $170,000 (USD)
• Developed high-margin products with production team and held private VIP sales, creating revenue of $750,000 (USD) in Q3, Q4 2021.
• 數據分析:分析電商與CRM平台數據,規劃並調整產品路線圖。
• 廣編行銷:研擬廣編投放行銷策略,提高電商轉換率。
• 專案管理:2022 KOL廣編合作、藝術聯展規劃、羅芙奧展售規劃。
• 異業合作:參與羅芙奧國際藝術集團2022年春季慈善義賣,創造營收 170,000美元,拓展品牌知名度並累積客戶名單。
• 品牌推廣:跨部門開發展售珍稀皮革包款,舉辦 VIP 鑑賞會並於 2021 年第三季度和第四季度創造營收 750,000 美元。
• Cooperated with Ravenel International Art Group and held a Charity Sale.
• 與羅芙奧藝術集團合作並聯名舉辦慈善義賣。
• Press exposure Click here
• Engaged customers and planned VIP private sales.
• 聯繫維護顧客關係管理並舉辦規劃並執行 VIP鑑賞會。
• Cooperate with PR agency to engage with KOL and other media exposures.
• 擔任公關公司接洽窗口執行自媒體與廣編合作業務。
• Press exposure Click her
Jan. 2019 - Jun. 2021
• Took ownership of end to end product life, and formulated product roadmaps in cooperation with marketing teams.
• Planned and supervised seasonal product shooting, created clear presentation adhering to best practices of brand style guide.
• Planned Christmas special campaign and hosting a live activity on social media platforms. (In English)
• London flagship store opening preparations.
• 產品規劃:監督並把關產品從設計、打樣到製造之狀況排除 ; 與行銷部密切合作以規劃並調整產品路線圖。
• 拍攝專案:規劃、製作明確拍攝指示簡報,監督並確認產出為符合品牌形象風格與方針。
• 主持企劃: 因英國凱特王妃配戴 Grace Han 包款出席英國活動,為此策劃年末特別企劃並以英語於工坊主持線上直播,宣傳品牌核心理念。
• 開幕籌備:協助開店籌備事宜。
Apr. 2017 - Jan. 2019
• Assisted in brand building, pinpointed and delivered business objectives to accomplish brand positioning by working closely with multiple teams and third party agencies.
• Sourced and procured suitable leather and metal hardwares by attending overseas trade shows in Europe quarterly.
• Acted as liaison between Italian manufactures and factories, creating spec sheets and validations to ensure all product details are fully examined, improved and validated before launching production.
• 品牌定位: 擔任品牌窗口與多方外部單位溝通、釐清與整合品牌需求以完成品牌定位建置。
• 原料採購:每季度參加歐洲的海外貿易展搜尋合適的皮革和與金屬硬件,並接續進行採購事宜。
• 國外業務:作為義大利製包廠與原料供應商之間的聯絡人,製作製造單與監督製程 ; 制定檢驗規格與流程,以確保貨品得以順利生產並交貨。
Exchange program in Textile Engineering
2016 - 2017
Bachelor of Science in Textile and Clothing Fashion Design section
2012 - 2017
Native Speaker
Advanced TOEIC 925
Intermediate DELF B2
Basic JLPT N3