THAO LE Trade Commercial Marketing HCMC, Viet Nam ms.
[email protected]'m Thao, Le - Marketing Specialist with five years experienced as a craftsperson with a demonstrated history of working in the wine and spirits industry. I’m specialist in handling and managing day to day team operation with considerable experience to read trends for market data analysis. I have vision to expand my knowledge wider to all fields and aspects related to marketing (included events, data analysis, digital marketing, e-commerce, affiliate, etc.) to be a successful leader in channel marketing for mutual distribution to the firm. https://www.linkedin.com/in/thaole1810/ EXPERIENCES Trade Marketing Executive • Diageo Vietnam Ltd. JanuaryAprilLeading trade marketing campaign for taverns with BP, BA activities (150 guests/ events, 60 events/ year) - Branding POSM at 180 key contracted outlets (OLs) e.g. signboard, podium, menu - A&P budget allocation for F21, F22, F23, F24 to growth 25% significantly based on trend, market needs and business capacity. Evaluate PnL based on a financial perspective. - Manage budget (top up, accrual, transfer, amended budget) by 4million GBP. - Analyze 5 main rivals' performance (PR, TEG, LVMH, Lighthouse Indochina, Bacardí) to propose trade program strategies that confront healthy competition in the market - Following consumer trends helped to increase 33% GSV in the 'New Normal' after the COVID pandemic, 30% market share (Diageo SKUs) from on-trade consumers - Project performance review weekly, business performance report monthly, measurement & evaluation report quarterly. - Educate & engage consumers about brand identity (stories), brand images & awareness, products tasting by permanent BA (45 BAs in the South, 30 BAs in the North). Building the BA team included forecasting head count, budget needed by levels, C&B (recruitment, experiences level, on boarding, training, uniform, working tool, healthcare, team building, YEP, commissions & award). - 3rd party management: leverage resources and optimizing budget when negotiating with vendors to maximize the operation cost effectively, saving up to 13% per quotation - Sustainable business development project for protecting the environment of the enterprise by using 3PL (O-I BJC VN Glass & INSEE Ecocycle) is in the process of reporting to Global HQ the amount of waste contributing to the industry. - Stakeholders & shareholders (internal & external) communication, discussion and finalization regarding t...