KOL and Partnership Specialist – Social Content Marketing @OPPO
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2023 ~ 2024
Team Leader/Specialist
Trong vòng một tháng
Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.
Product Marketing & Operation Expert, Content Commerce @Alibaba Group
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2021 ~ Hiện tại
Senior Marketing Manager/Marketing Director
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Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐
Creative/Content /Project head Digital, Television ,Films and Social Media
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effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3
registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC
from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry. • Launched a movie forum from scratch, which is an internal initiative project. Designer & Writer . Freelance . 2016//5 • Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs. Social Media Editor . VidaOrange . 2015//5 • Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles. • Achieved page likes by 142% on Facebook business page a...
SEO Manager, Content Manager, Digital Marketing Manager,Marketing Manager,Product Marketing Manager
Trong vòng hai tháng
brand exposure and resulting in a 50% increase in monthly subscription revenue. Customer Service & Operation Division Assistant Manager • 商周集團Business Weekly Group 七月十月 2022 The new college website was launched. ・Website traffic increased 150% by utilizing Google keyword positioning, website SEO, and content marketing optimization. ・Boosted qualified CEO leads by 92% in 3 months. Customer Service & Operation Division Supervisor • 商周集團Business Weekly Group 九月七月Roundtable Trends Forum , compared to the previous year: ・Website traffic increased by 67%. ・Boosted qualified leads by 64% and
Marketing Strategy
Digital Marketing
Product Marketing
Thất nghiệp
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Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
National Chung Cheng University
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Psychology
Kế hoạch tuyển dụng đơn giản và hiệu quả nhất
Tìm kiếm 40k+ CV và chủ động liên hệ với ứng viên để đạt hiệu quả tuyển dụng cao hơn. Sự lựa chọn của hàng trăm công ty.